A data profile of the people who buy, follow and care about Seafood in Norway — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 653,778 people in Norway.
Seafood has an estimated audience of 653,778 people in Norway. 61.0% are female, 39.0% are male, average age 44.8. Top brand affinities: IKEA, Pizza, Veganism, Aftenposten, Diners.
Top brand affinities include IKEA, Pizza, Veganism, with strongest over-indexing on IKEA (1.81× the country average).
Demographically, the Seafood audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Seafood fan in Norway is more female, around 44.8 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Seafood profile in Norway.
61.0% are female, 39.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 44.8 |
| Estimated audience size | 653,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Seafood audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middle Eastern cuisine | Food & Beverages | 6.10× | ||
| 02 | Vietnamese cuisine | Food & Beverages | 5.91× | ||
| 03 | Korean cuisine | Food & Beverages | 5.90× | ||
| 04 | Spanish cuisine | Food & Beverages | 5.69× | ||
| 05 | Thai cuisine | Food & Beverages | 5.60× | ||
| 06 | Diners | Food & Beverages | 4.45× | ||
| 07 | Japanese cuisine | Food & Beverages | 4.34× | ||
| 08 | Fast casual restaurants | Food & Beverages | 4.31× | ||
| 09 | Soft drinks | Food & Beverages | 3.88× | ||
| 10 | Pizza | Food & Beverages | 3.85× | ||
| 11 | Veganism | Food & Beverages | 3.44× | ||
| 12 | Chocolate | Food & Beverages | 3.39× | ||
| 13 | Desserts | Food & Beverages | 2.82× | ||
| 14 | Barbecue | Food & Beverages | 2.47× | ||
| 15 | Coffee | Food & Beverages | 2.44× | ||
| 16 | Recipes | Food & Beverages | 2.04× | ||
| 17 | IKEA | Home & Garden | 1.81× | ||
| 18 | Aftenposten | News | 1.70× | ||
| 19 | Norsk Tipping | Games | 1.61× | ||
| 20 | Biltema | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.77× | |
| Patriotism | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.38× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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