A data profile of the people who buy, follow and care about Seafood in Finland — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 510,774 people in Finland.
Seafood has an estimated audience of 510,774 people in Finland. 72.2% are female, 27.8% are male, average age 42.0. Top brand affinities: Iltalehti, Ilta-Sanomat, Diners, Pet food, Aurinkomatkat.
Top brand affinities include Iltalehti, Ilta-Sanomat, Diners, with strongest over-indexing on Iltalehti (1.6× the country average).
Demographically, the Seafood audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Seafood fan in Finland is more female, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Iltalehti.
The key figures that characterise the Seafood profile in Finland.
72.2% are female, 27.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 42.0 |
| Estimated audience size | 510,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Seafood audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diners | Food & Beverages | 3.62× | ||
| 02 | Energy drinks | Food & Beverages | 3.29× | ||
| 03 | Pet food | Pets & Animals | 3.16× | ||
| 04 | Fast casual restaurants | Food & Beverages | 3.07× | ||
| 05 | Discounts and allowances | Shopping | 2.89× | ||
| 06 | Air travel | Travel & Leisure | 2.77× | ||
| 07 | Soft drinks | Food & Beverages | 2.76× | ||
| 08 | TUI | Travel & Leisure | 2.57× | ||
| 09 | Suomipop | Music & Radio | 2.52× | ||
| 10 | Juice | Food & Beverages | 2.38× | ||
| 11 | Distilled beverage | Food & Beverages | 2.14× | ||
| 12 | Pizza | Food & Beverages | 2.11× | ||
| 13 | Etuovi.com | Home & Garden | 2.05× | ||
| 14 | Aurinkomatkat | Travel & Leisure | 1.81× | ||
| 15 | Tjäreborg | Travel & Leisure | 1.81× | ||
| 16 | Oikotie Asunnot | Home & Garden | 1.77× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 18 | Stockmann | Shopping | 1.64× | ||
| 19 | Iltalehti | News | 1.60× | ||
| 20 | Ilta-Sanomat | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.51× | |
| Travelling | THRILL | 1.10× | |
| Urban Lifestyle | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Patriotism | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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