A data profile of the people who buy, follow and care about Soft drinks in Finland — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 512,486 people in Finland.
Soft drinks has an estimated audience of 512,486 people in Finland. 69.4% are female, 30.6% are male, average age 42.8. Top brand affinities: Kotipizza, Hesburger, K-market, Burger King, Juice.
Top brand affinities include Kotipizza, Hesburger, K-market, with strongest over-indexing on Kotipizza (1.64× the country average).
Demographically, the Soft drinks audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Soft drinks fan in Finland is more female, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Kotipizza.
The key figures that characterise the Soft drinks profile in Finland.
69.4% are female, 30.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 42.8 |
| Estimated audience size | 512,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Soft drinks audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coca-Cola | Food & Beverages | 3.67× | ||
| 02 | G.O | Technology & Electronics | 2.02× | ||
| 03 | Hesburger | Food & Beverages | 1.73× | ||
| 04 | Candy | Food & Beverages | 1.71× | ||
| 05 | Subway | Food & Beverages | 1.66× | ||
| 06 | Kotipizza | Food & Beverages | 1.64× | ||
| 07 | Burger King | Food & Beverages | 1.64× | ||
| 08 | Juice | Food & Beverages | 1.61× | ||
| 09 | Diners | Food & Beverages | 1.61× | ||
| 10 | K-market | Shopping | 1.60× | ||
| 11 | Pancho Villa | Politics & Society | 1.59× | ||
| 12 | Potato | Food & Beverages | 1.59× | ||
| 13 | Flavor | Food & Beverages | 1.58× | ||
| 14 | Snack food | Food & Beverages | 1.57× | ||
| 15 | Fazer | Food & Beverages | 1.57× | ||
| 16 | Cheesecake | Food & Beverages | 1.56× | ||
| 17 | Yogurt | Food & Beverages | 1.55× | ||
| 18 | Valio | Food & Beverages | 1.54× | ||
| 19 | Cheese | Food & Beverages | 1.52× | ||
| 20 | Hamburger | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.05× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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