A data profile of the people who buy, follow and care about Snack food in Finland — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 587,622 people in Finland.
Snack food has an estimated audience of 587,622 people in Finland. 73.6% are female, 26.4% are male, average age 39.8. Top brand affinities: Hesburger, Street food, Chicken (food), Subway, Taco Bell.
Top brand affinities include Hesburger, Street food, Chicken (food), with strongest over-indexing on Hesburger (1.53× the country average).
Demographically, the Snack food audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Social Media Usage.
The typical Snack food fan in Finland is more female, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Hesburger.
The key figures that characterise the Snack food profile in Finland.
73.6% are female, 26.4% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 39.8 |
| Estimated audience size | 587,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Snack food audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snacking | Food & Beverages | 2.43× | ||
| 02 | Street food | Food & Beverages | 2.39× | ||
| 03 | Taco Bell | Food & Beverages | 2.13× | ||
| 04 | Fast food restaurants | Food & Beverages | 2.08× | ||
| 05 | Chicken (food) | Food & Beverages | 1.97× | ||
| 06 | Sandwich | Food & Beverages | 1.96× | ||
| 07 | Oat | Food & Beverages | 1.95× | ||
| 08 | Frying | Home & Garden | 1.83× | ||
| 09 | Muffin | Food & Beverages | 1.81× | ||
| 10 | Pie | Food & Beverages | 1.79× | ||
| 11 | Mexican cuisine | Food & Beverages | 1.73× | ||
| 12 | Cheesecake | Food & Beverages | 1.68× | ||
| 13 | Smântână | Food & Beverages | 1.66× | ||
| 14 | Cheese | Food & Beverages | 1.61× | ||
| 15 | Chocolate brownie | Food & Beverages | 1.61× | ||
| 16 | Kaksplus | News | 1.61× | ||
| 17 | Sweetness | Food & Beverages | 1.60× | ||
| 18 | Subway | Food & Beverages | 1.55× | ||
| 19 | Flavor | Food & Beverages | 1.55× | ||
| 20 | Hesburger | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.11× | |
| Social Media Usage | JOY | 0.85× | |
| Urban Lifestyle | OPEN | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.52× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Urban Lifestyle | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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