A data profile of the people who buy, follow and care about Flavor in Finland — modelled from more than twelve digital signal sources. Flavor has an estimated audience of 574,249 people in Finland.
Flavor has an estimated audience of 574,249 people in Finland. 69.5% are female, 30.5% are male, average age 44.7. Top brand affinities: Organic food, Grilling, Sustainable energy, Bakery, Fast casual restaurants.
Top brand affinities include Organic food, Grilling, Sustainable energy, with strongest over-indexing on Organic food (1.66× the country average).
Demographically, the Flavor audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Flavor fan in Finland is more female, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Organic food.
The key figures that characterise the Flavor profile in Finland.
69.5% are female, 30.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.7 |
| Estimated audience size | 574,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Flavor audience comes from Finland.
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 6.6% |
| Taiwan | 5.8% |
The strongest cross-interests of the Flavor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nutella | Food & Beverages | 2.59× | ||
| 02 | Hyaluronan | Beauty & Wellness | 2.44× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.19× | ||
| 04 | Sustainable energy | Home & Garden | 2.13× | ||
| 05 | Hormone | Health | 2.12× | ||
| 06 | Fast casual restaurants | Food & Beverages | 2.01× | ||
| 07 | Kitchenware | Home & Garden | 2.01× | ||
| 08 | Pizza Hut | Food & Beverages | 1.96× | ||
| 09 | Gluten-free diet | Food & Beverages | 1.83× | ||
| 10 | Tinder | Internet & Social Media | 1.77× | ||
| 11 | Grilling | Food & Beverages | 1.74× | ||
| 12 | Dentistry | Business & Career | 1.74× | ||
| 13 | Bakery | Food & Beverages | 1.71× | ||
| 14 | Organic food | Food & Beverages | 1.66× | ||
| 15 | Greenhouse | Home & Garden | 1.61× | ||
| 16 | Soft drinks | Food & Beverages | 1.58× | ||
| 17 | Cupcake | Food & Beverages | 1.58× | ||
| 18 | Online food ordering | Food & Beverages | 1.56× | ||
| 19 | Snack food | Food & Beverages | 1.55× | ||
| 20 | Pharmacy | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.46× | |
| Tradition | CONSERVATISM | 1.49× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Extroversion | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Flavor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.