Flavor Audience in United States

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Flavor has an estimated audience of 36,552,762 people in United States. 62.1% are female, 37.9% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, headspace.

The average Flavor fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Flavor audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Band

Demographics of Flavor fans

Demographic split for Flavor audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.8
Estimated audience size36,552,762

Audience persona

The typical Flavor fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Flavor in United States
RegionReachAffinity
California6,367,0581.58×
Texas3,101,4350.99×
Florida2,465,6811×
New York2,240,6891.1×
North Carolina1,641,1541.49×
Georgia1,381,6841.23×
Illinois1,171,4830.96×
Michigan1,047,7091.1×
Louisiana986,5712.09×
Ohio951,9930.85×
Pennsylvania903,8200.73×
Maryland828,8201.32×
New Jersey754,6690.81×
Virginia683,2670.77×
Indiana663,8020.99×
Missouri636,2001.08×
Tennessee604,3200.82×
Massachusetts582,9490.81×
Washington546,5680.75×
South Carolina524,0020.95×
Oklahoma515,8451.27×
Alabama506,3500.99×
Arizona489,6360.66×
Nebraska477,4352.6×
Nevada464,4591.31×
Arkansas443,2371.47×
Utah394,3371.2×
Wisconsin381,3250.69×
Minnesota361,1540.69×
Colorado358,8310.62×
Kentucky337,8030.74×
Oregon309,8570.74×
Connecticut264,2550.72×
Mississippi261,8790.87×
South Dakota261,6493.1×
Kansas223,7900.78×
Iowa218,1740.72×
Rhode Island204,6331.76×
Delaware158,6881.57×
New Mexico121,1660.66×
West Virginia113,6880.67×
Idaho109,2870.6×
Hawaii101,1110.64×
Washington, District of Columbia83,8960.76×
Maine77,0620.59×
New Hampshire69,8720.49×
Montana57,5570.57×
North Dakota43,6280.58×
Alaska39,9870.51×
Vermont36,4620.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flavor audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.34×Internet & Social Media
Governor of Michigan14.83×Politics & Society
Wok11.38×Food & Beverages
headspace15.86×Health
Google Home10.49×Technology & Electronics
Grinch6.36×Movies & TV
Cherish (group)16.74×Music & Radio
Hibachi11.89×Food & Beverages
Grace Slick12.84×Music & Radio
Vocal harmony6.21×Music & Radio
Fairy godmother8.69×Literature
Hipster9.39×Politics & Society
Guitarist (magazine)11.11×Music & Radio
El Paso County, Colorado12.35×Travel & Leisure
TV Fanatic10.03×Movies & TV
Kikar HaShabbat15.04×News
Cryptic crossword14.07×Technology & Electronics
No Escape (1994 film)10.27×Movies & TV
Ira Glass15.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flavor audience
TraitClusterScore
ExtroversionTHRILL1.28
Healthy LifestyleBALANCE1.21
IndulgenceJOY1.16
Price SensitivityPREMIUM1.1
Luxury OrientationPREMIUM1.08
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Flavor
CountryShare
United States31.8%
United Kingdom6.6%
Taiwan5.8%

See Flavor audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Flavor have in United States?

Flavor has an estimated audience of 36,552,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Flavor fans?

62.1% of Flavor fans are female, 37.9% are male, with an average age of 39.8 years.

Which brands do Flavor fans like most?

Flavor fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.34×), and Governor of Michigan (14.83×) over the country average.

Where do Flavor fans live in United States?

Flavor fans in United States are most concentrated in California (reach 6,367,058), Texas (reach 3,101,435), and Florida (reach 2,465,681). These three regions account for the largest share of the active audience.

What other brands do Flavor fans also like?

Beyond Flavor itself, the audience over-indexes on Goop (11.34×), Governor of Michigan (14.83×), Wok (11.38×), and headspace (15.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flavor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.