Rascasse Audience Intelligence

Flavor Audience in United States

A data profile of the people who buy, follow and care about Flavor in United States — modelled from more than twelve digital signal sources. Flavor has an estimated audience of 36,552,762 people in United States.

#472among Topic in United States#65in Food & Beverages

The average Flavor fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Dough, Real property, with strongest over-indexing on Pizza Hut (1.56× the country average).

Demographically, the Flavor audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flavor fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flavor profile in United States.

Audience size
36.6M
in United States
Gender
62.1%♀
37.9% male
Age
39.8
average years
Country rank
#662
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flavor fans

62.1% are female, 37.9% are male, average age 39.8.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Flavor audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.8
Estimated audience size36,552,762
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Flavor audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Flavor audience comes from United States.

Worldwide audience distribution share by country for Flavor
CountryShare
United States31.8%
United Kingdom6.6%
Taiwan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flavor audience in United States is strongest.

Fig. 05

Top regions by affinity

Flavor fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~800K4.37×
02South Dakota~200K2.55×
03Delaware~200K2.06×
04Michigan~2M2.01×
05Louisiana~900K1.92×
06Rhode Island~200K1.68×
07Nevada~600K1.57×
08California~6M1.43×
09New Mexico~200K1.32×
10Arkansas~400K1.28×
11Maryland~800K1.20×
12North Carolina~1.5M1.15×
13Oklahoma~400K1.06×
14Texas~3M1.00×
15Georgia~1M1.00×
16Missouri~600K0.99×
17Utah~300K0.97×
18Alabama~500K0.96×
19Indiana~600K0.92×
20New York~2M0.91×
21South Carolina~500K0.90×
22Iowa~300K0.88×
23Mississippi~300K0.88×
24Florida~2M0.84×
25Illinois~1M0.83×
26Tennessee~600K0.78×
27Alaska~60K0.78×
28North Dakota~60K0.78×
29Ohio~900K0.77×
30Kansas~200K0.77×
31West Virginia~100K0.77×
32Hawaii~100K0.77×
33Kentucky~300K0.76×
34Vermont~50K0.76×
35Washington, District of Columbia~80K0.75×
36New Jersey~700K0.74×
37Massachusetts~500K0.73×
38Montana~70K0.73×
39Idaho~100K0.72×
40Oregon~300K0.71×
41Virginia~600K0.70×
42Wisconsin~400K0.70×
43Connecticut~300K0.70×
44Washington~500K0.69×
45Maine~90K0.69×
46Pennsylvania~800K0.68×
47Arizona~500K0.66×
48Minnesota~300K0.66×
49New Hampshire~90K0.64×
50Colorado~400K0.62×
Fig. 06

Affinity by region

Affinity by region — Flavor, United States
0.62×1.00×4.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flavor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flavor audience
#·InterestCategoryAffinity×
01Sugar substituteFood & Beverages2.39×
02DoughFood & Beverages2.29×
03Kyle BuschSports2.11×
04HormoneHealth2.02×
05Non-alcoholic beverageFood & Beverages2.01×
06Potato chipFood & Beverages1.94×
07Sparkling wineFood & Beverages1.93×
08FlatbreadFood & Beverages1.90×
09Paleolithic dietHealth1.84×
10Bourbon whiskeyFood & Beverages1.79×
11Microwave ovenHome & Garden1.76×
12Made in USABusiness & Career1.73×
13Diane KeatonMovies & TV1.72×
14Real propertyHome & Garden1.67×
15KetoneHealth1.61×
16CookbookFood & Beverages1.59×
17RiceFood & Beverages1.58×
18Pizza HutFood & Beverages1.56×
19DentistryBusiness & Career1.51×
20Circle KShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flavor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flavor audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
Convenience OrientationPREMIUM1.23×
Price SensitivityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flavor audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.87×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flavor have in United States?

Flavor has an estimated audience of 36,552,762 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flavor fans?

62.1% of Flavor fans are female, 37.9% are male, with an average age of 39.8 years.

03

Which brands do Flavor fans like most?

Flavor fans show strongest brand affinity for Pizza Hut (1.56×), Dough (2.29×), and Real property (1.67×) over the country average.

04

Where do Flavor fans live in United States?

Flavor fans in United States are most concentrated in California (reach ~6M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Flavor fans also like?

Beyond Flavor itself, the audience over-indexes on Dough (2.29×), Real property (1.67×), Sugar substitute (2.39×), and Kyle Busch (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Flavor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flavor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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