Rice Audience in United States

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Rice has an estimated audience of 19,038,914 people in United States. 55.7% are female, 44.3% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Sugar, Brewing, Cereal, Beer, Tea.

The average Rice fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sugar, Brewing, Cereal, with strongest over-indexing on Sugar (2.14× the country average). Demographically, the Rice audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Rice fans

Demographic split for Rice audience in United States
MetricValue
Female55.7%
Male44.3%
Average age41.0
Estimated audience size19,038,914

Audience persona

The typical Rice fan in United States is more female, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Sugar.

Top regions in United States

Top regions ranked by reach for Rice in United States
RegionReachAffinity
California2,587,5371.24×
Texas2,565,0441.57×
Florida1,374,2231.07×
New York1,059,9981×
Pennsylvania665,7191.04×
Georgia645,6881.1×
Ohio616,1391.05×
Illinois612,1210.97×
North Carolina594,0261.04×
Virginia547,7361.18×
Minnesota517,9751.9×
New Jersey505,5281.04×
Massachusetts454,9531.21×
Washington425,7711.11×
Michigan416,5360.84×
Arizona323,7310.83×
Indiana322,7320.93×
Maryland304,4680.93×
Tennessee302,8260.79×
South Carolina270,9330.95×
Missouri263,6680.86×
Louisiana249,8431.02×
Wisconsin249,6530.87×
Colorado240,3790.8×
Alabama219,9940.83×
Kentucky215,2170.9×
Oregon211,5160.97×
Connecticut183,2760.96×
Arkansas179,2751.14×
Oklahoma178,1510.84×
Nevada164,0920.89×
Utah151,8880.89×
Kansas143,9490.96×
Iowa134,3010.86×
Hawaii128,4721.57×
Mississippi124,9850.8×
Nebraska92,7890.97×
Idaho85,3570.89×
Delaware74,6661.42×
South Dakota70,7541.61×
New Mexico69,4440.73×
Montana66,3071.26×
West Virginia56,4270.64×
Washington, District of Columbia56,2160.98×
New Hampshire48,9290.65×
Rhode Island48,6720.8×
Maine46,9330.69×
Alaska37,9870.93×
Vermont36,2371.08×
North Dakota33,0980.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rice audience
BrandAffinityCategory
Sugar2.14×Food & Beverages
Brewing2.46×Food & Beverages
Cereal2.46×Food & Beverages
Beer1.6×Food & Beverages
Tea1.65×Food & Beverages
Texas Roadhouse1.57×Food & Beverages
Brewery1.86×Food & Beverages
Flavor1.58×Food & Beverages
IHOP1.64×Food & Beverages
Beef1.51×Food & Beverages
Flour1.54×Food & Beverages
South Carolina1.51×Travel & Leisure
Stove1.54×Home & Garden
Factory1.58×Business & Career
Nut (fruit)1.58×Food & Beverages
Kentucky1.57×Travel & Leisure
Pub1.75×Food & Beverages
Microbrewery1.84×Food & Beverages
Sweetness1.53×Food & Beverages
Taco1.5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rice audience
TraitClusterScore
Risk AppetiteTHRILL2.1
Luxury OrientationPREMIUM1.71
ExtroversionTHRILL1.48
IndulgenceJOY1.29
Urban LifestyleOPEN1.28
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Rice
CountryShare
United States19.6%
Taiwan4.8%
Japan4.8%

See Rice audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Rice have in United States?

Rice has an estimated audience of 19,038,914 people in United States, concentrated in California and Texas.

What is the gender split and age of Rice fans?

55.7% of Rice fans are female, 44.3% are male, with an average age of 41.0 years.

Which brands do Rice fans like most?

Rice fans show strongest brand affinity for Sugar (2.14×), Brewing (2.46×), and Cereal (2.46×) over the country average.

Where do Rice fans live in United States?

Rice fans in United States are most concentrated in California (reach 2,587,537), Texas (reach 2,565,044), and Florida (reach 1,374,223). These three regions account for the largest share of the active audience.

What other brands do Rice fans also like?

Beyond Rice itself, the audience over-indexes on Brewing (2.46×), Cereal (2.46×), Beer (1.6×), and Tea (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.