Rascasse Audience Intelligence

Pizza Audience in United States

A data profile of the people who buy, follow and care about Pizza in United States — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 43,421,978 people in United States.

#1among Dish in United States#370among Topic in United States#48in Food & Beverages

The average Pizza fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include O'Reilly Auto Parts, Kurt Geiger, Red Dead Redemption, with strongest over-indexing on O'Reilly Auto Parts (1.63× the country average).

Demographically, the Pizza audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pizza fan in United States is more female, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pizza profile in United States.

Audience size
43.4M
in United States
Gender
58.4%♀
41.6% male
Age
38.7
average years
Country rank
#510
Topic in United States
Fig. 01

Search interest · 12-month trend

-91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pizza fans

58.4% are female, 41.6% are male, average age 38.7.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Pizza audience in United States
MetricValue
Female58.4%
Male41.6%
Average age38.7
Estimated audience size43,421,978
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Pizza audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Pizza audience comes from United States.

Worldwide audience distribution share by country for Pizza
CountryShare
United States18.6%
Italy6.9%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Pizza fans by region: top regions in United States
#RegionReachAffinity×
01New York~3.5M1.44×
02Kansas~500K1.35×
03Ohio~2M1.32×
04Nevada~500K1.26×
05Oregon~600K1.23×
06Hawaii~200K1.22×
07Arizona~1M1.18×
08Colorado~800K1.17×
09Florida~3.5M1.16×
10Michigan~1.5M1.16×
11Rhode Island~200K1.16×
12Pennsylvania~1.5M1.14×
13Alaska~100K1.13×
14Connecticut~500K1.11×
15Washington, District of Columbia~100K1.10×
16New Jersey~1M1.09×
17Indiana~900K1.09×
18Illinois~1.5M1.06×
19Washington~900K1.06×
20California~5M1.05×
21New Mexico~200K1.03×
22Massachusetts~900K1.02×
23South Carolina~700K1.02×
24Vermont~80K1.00×
25Utah~400K0.97×
26New Hampshire~200K0.97×
27Wisconsin~600K0.96×
28Idaho~200K0.96×
29Tennessee~800K0.95×
30Montana~100K0.95×
31North Carolina~1M0.94×
32Texas~3.5M0.93×
33Maryland~700K0.93×
34Missouri~600K0.93×
35Delaware~100K0.92×
36Virginia~1M0.90×
37Oklahoma~400K0.90×
38Minnesota~600K0.89×
39Kentucky~500K0.87×
40Georgia~1M0.85×
41North Dakota~80K0.85×
42Maine~100K0.83×
43Nebraska~200K0.82×
44Arkansas~300K0.81×
45Alabama~500K0.80×
46Iowa~300K0.79×
47South Dakota~80K0.79×
48West Virginia~200K0.78×
49Louisiana~400K0.76×
50Mississippi~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Pizza, United States
0.63×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pizza audience
#·InterestCategoryAffinity×
01FamilyMartShopping3.36×
02Pret a MangerFood & Beverages1.88×
03KT TAPEHealth1.82×
04Rise of the Tomb RaiderGames1.76×
05Doom (series)Games1.75×
06Kurt GeigerFashion & Accessoires1.73×
07Cheez-ItFood & Beverages1.69×
08Brooklyn BreweryFood & Beverages1.65×
09O'Reilly Auto PartsCars & Mobility1.63×
10Amazon MarketplaceShopping1.63×
11Garage kitHome & Garden1.63×
12God of War (series)Games1.60×
13PostmatesFood & Beverages1.60×
14Forza HorizonGames1.58×
15HusqvarnaHome & Garden1.57×
16UConn Women's BasketballSports1.53×
17GameFlyGames1.53×
18Red Dead RedemptionGames1.51×
19AmpmFood & Beverages1.51×
20PringlesFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pizza audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
Price SensitivityPREMIUM0.95×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pizza audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
TraditionCONSERVATISM0.69×
TravellingTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pizza have in United States?

Pizza has an estimated audience of 43,421,978 people in United States, concentrated in California and New York.

02

What is the gender split and age of Pizza fans?

58.4% of Pizza fans are female, 41.6% are male, with an average age of 38.7 years.

03

Which brands do Pizza fans like most?

Pizza fans show strongest brand affinity for O'Reilly Auto Parts (1.63×), Kurt Geiger (1.73×), and Red Dead Redemption (1.51×) over the country average.

04

Where do Pizza fans live in United States?

Pizza fans in United States are most concentrated in California (reach ~5M), New York (reach ~3.5M), and Texas (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pizza fans also like?

Beyond Pizza itself, the audience over-indexes on Kurt Geiger (1.73×), Red Dead Redemption (1.51×), FamilyMart (3.36×), and Brooklyn Brewery (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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