Pizza Audience in United States

Pizza logo

Pizza has an estimated audience of 43,421,978 people in United States. 58.4% are female, 41.6% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: O'Reilly Auto Parts, Kurt Geiger, Red Dead Redemption, FamilyMart, Brooklyn Brewery.

The average Pizza fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include O'Reilly Auto Parts, Kurt Geiger, Red Dead Redemption, with strongest over-indexing on O'Reilly Auto Parts (1.63× the country average). Demographically, the Pizza audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Pizza fans

Demographic split for Pizza audience in United States
MetricValue
Female58.4%
Male41.6%
Average age38.7
Estimated audience size43,421,978

Audience persona

The typical Pizza fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for Pizza in United States
RegionReachAffinity
California4,987,2801.04×
Texas4,005,1611.07×
New York3,691,0701.52×
Florida3,443,8311.17×
Ohio1,757,4431.31×
Illinois1,691,9921.17×
Pennsylvania1,690,1921.16×
Michigan1,300,9501.15×
North Carolina1,276,8860.98×
Georgia1,231,0580.92×
New Jersey1,189,8711.08×
Arizona1,039,9871.17×
Virginia946,8950.9×
Indiana927,1861.17×
Washington922,7301.06×
Massachusetts871,8651.02×
Tennessee861,3510.99×
Colorado788,0601.15×
South Carolina719,6341.1×
Missouri698,5411×
Maryland684,4570.92×
Wisconsin621,4960.95×
Oregon603,4111.21×
Minnesota567,0340.91×
Kentucky514,3470.94×
Nevada508,9351.21×
Alabama507,4880.84×
Louisiana484,9230.87×
Connecticut475,5801.09×
Oklahoma457,7290.95×
Kansas447,4791.31×
Utah376,1950.97×
Arkansas301,6040.84×
Iowa299,6930.84×
Mississippi275,2400.77×
Idaho212,6960.98×
New Mexico206,6670.95×
Hawaii191,5051.03×
Nebraska187,4410.86×
West Virginia166,1950.82×
New Hampshire155,7650.91×
Rhode Island151,9321.1×
Washington, District of Columbia130,0761×
Maine121,5820.78×
Delaware110,4050.92×
Montana103,3750.86×
Alaska94,0501.01×
South Dakota80,5680.8×
North Dakota79,3960.89×
Vermont64,8820.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pizza audience
BrandAffinityCategory
O'Reilly Auto Parts1.63×Cars & Mobility
Kurt Geiger1.73×Fashion & Accessoires
Red Dead Redemption1.51×Games
FamilyMart3.36×Shopping
Brooklyn Brewery1.65×Food & Beverages
God of War (series)1.6×Games
Ampm1.51×Food & Beverages
Husqvarna1.57×Home & Garden
Amazon Marketplace1.63×Shopping
Forza Horizon1.58×Games
KT TAPE1.82×Health
Pret a Manger1.88×Food & Beverages
Pringles1.51×Food & Beverages
Doom (series)1.75×Games
Cheez-It1.69×Food & Beverages
Postmates1.6×Food & Beverages
GameFly1.53×Games
Rise of the Tomb Raider1.76×Games
Garage kit1.63×Home & Garden
UConn Women's Basketball1.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pizza audience
TraitClusterScore
ExtroversionTHRILL1.36
Social Media UsageJOY1.15
Healthy LifestyleBALANCE1.13
IndulgenceJOY1.09
Price SensitivityPREMIUM1.09
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Pizza
CountryShare
United States18.6%
Italy7.0%
Japan6.3%

See Pizza audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Pizza have in United States?

Pizza has an estimated audience of 43,421,978 people in United States, concentrated in California and Texas.

What is the gender split and age of Pizza fans?

58.4% of Pizza fans are female, 41.6% are male, with an average age of 38.7 years.

Which brands do Pizza fans like most?

Pizza fans show strongest brand affinity for O'Reilly Auto Parts (1.63×), Kurt Geiger (1.73×), and Red Dead Redemption (1.51×) over the country average.

Where do Pizza fans live in United States?

Pizza fans in United States are most concentrated in California (reach 4,987,280), Texas (reach 4,005,161), and New York (reach 3,691,070). These three regions account for the largest share of the active audience.

What other brands do Pizza fans also like?

Beyond Pizza itself, the audience over-indexes on Kurt Geiger (1.73×), Red Dead Redemption (1.51×), FamilyMart (3.36×), and Brooklyn Brewery (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.