A data profile of the people who buy, follow and care about Pizza in India — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 4,661,910 people in India.
The average Pizza fan in India is 31.4 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include States and union territories of India, Fast food, Instant messaging, with strongest over-indexing on States and union territories of India (2.69× the country average).
Demographically, the Pizza audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Pizza fan in India is more male, around 31.4 years old, with strong Convenience Orientation tendencies and a notable affinity for States and union territories of India.
The key figures that characterise the Pizza profile in India.
32.7% are female, 67.3% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 31.4 |
| Estimated audience size | 4,661,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Pizza audience comes from India.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~200K | 1.67× | |
| 02 | Goa | ~8K | 1.66× | |
| 03 | Punjab (region) | ~100K | 1.55× | |
| 04 | Uttar Pradesh | ~300K | 1.41× | |
| 05 | Haryana | ~80K | 1.38× | |
| 06 | Uttarakhand | ~30K | 1.32× | |
| 07 | Bihar | ~100K | 1.22× | |
| 08 | Rajasthan | ~100K | 1.21× | |
| 09 | Maharashtra | ~300K | 1.20× | |
| 10 | Karnataka | ~100K | 1.13× | |
| 11 | Madhya Pradesh | ~100K | 1.08× | |
| 12 | Jharkhand | ~40K | 1.08× | |
| 13 | Jammu and Kashmir | ~20K | 1.01× | |
| 14 | Himachal Pradesh | ~20K | 1.01× | |
| 15 | Chhattisgarh | ~30K | 0.97× | |
| 16 | Telangana | ~60K | 0.91× | |
| 17 | Tamil Nadu | ~100K | 0.87× | |
| 18 | West Bengal | ~100K | 0.85× | |
| 19 | Sikkim | ~2K | 0.82× | |
| 20 | Assam | ~40K | 0.79× | |
| 21 | Kerala | ~50K | 0.77× | |
| 22 | Andhra Pradesh | ~40K | 0.76× | |
| 23 | Odisha | ~40K | 0.74× | |
| 24 | Manipur | ~4K | 0.71× | |
| 25 | Nagaland | ~2K | 0.71× | |
| 26 | Arunachal Pradesh | ~2K | 0.66× | |
| 27 | Meghalaya | ~3K | 0.65× | |
| 28 | Mizoram | ~2K | 0.61× | |
| 29 | Tripura | ~4K | 0.58× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flatbread | Food & Beverages | 11.20× | ||
| 02 | Dough | Food & Beverages | 7.07× | ||
| 03 | Seafood | Food & Beverages | 4.50× | ||
| 04 | Barbecue | Food & Beverages | 3.51× | ||
| 05 | Eating | Food & Beverages | 3.50× | ||
| 06 | Fast food | Food & Beverages | 3.33× | ||
| 07 | Coffee | Food & Beverages | 3.03× | ||
| 08 | Desserts | Food & Beverages | 2.84× | ||
| 09 | States and union territories of India | Travel & Leisure | 2.69× | ||
| 10 | Instant messaging | Internet & Social Media | 2.68× | ||
| 11 | Indian subcontinent | Travel & Leisure | 2.31× | ||
| 12 | Pop music | Music & Radio | 2.14× | ||
| 13 | Leisure | Travel & Leisure | 1.98× | ||
| 14 | Social network | Internet & Social Media | 1.93× | ||
| 15 | Family | Kids & Family | 1.81× | ||
| 16 | Android (operating system) | Technology & Electronics | 1.76× | ||
| 17 | Smartphones | Technology & Electronics | 1.63× | ||
| 18 | Hindi | Politics & Society | 1.62× | ||
| 19 | Mobile phones | Technology & Electronics | 1.59× | ||
| 20 | Business | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.85× | |
| Price Sensitivity | PREMIUM | 1.83× | |
| Extroversion | THRILL | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.04× | |
| Risk Appetite | THRILL | 1.14× | |
| Luxury Orientation | PREMIUM | 1.14× |
Pizza has an estimated audience of 4,661,910 people in India, concentrated in Uttar Pradesh and Maharashtra.
32.7% of Pizza fans are female, 67.3% are male, with an average age of 31.4 years.
Pizza fans show strongest brand affinity for States and union territories of India (2.69×), Fast food (3.33×), and Instant messaging (2.68×) over the country average.
Pizza fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Fast food (3.33×), Instant messaging (2.68×), Eating (3.5×), and Social network (1.93×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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