A data profile of the people who buy, follow and care about Pizza in Denmark — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 802,270 people in Denmark.
Pizza has an estimated audience of 802,270 people in Denmark. 50.3% are female, 49.7% are male, average age 41.8. Top brand affinities: Dough, FIFA World Cup, Flatbread, Fast food, Mediterranean cuisine.
Top brand affinities include Dough, FIFA World Cup, Flatbread, with strongest over-indexing on Dough (5.65× the country average).
Demographically, the Pizza audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Pizza fan in Denmark is balanced, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Dough.
The key figures that characterise the Pizza profile in Denmark.
50.3% are female, 49.7% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 41.8 |
| Estimated audience size | 802,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Pizza audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine tasting descriptors | Food & Beverages | 9.13× | ||
| 02 | Flatbread | Food & Beverages | 7.13× | ||
| 03 | Dough | Food & Beverages | 5.65× | ||
| 04 | Mediterranean cuisine | Food & Beverages | 5.13× | ||
| 05 | Central Europe | Travel & Leisure | 4.44× | ||
| 06 | Italian cuisine | Food & Beverages | 2.64× | ||
| 07 | Cheese | Food & Beverages | 2.48× | ||
| 08 | Oven | Home & Garden | 2.38× | ||
| 09 | Fast food | Food & Beverages | 2.36× | ||
| 10 | FIFA World Cup | Sports | 2.32× | ||
| 11 | Barbecue | Food & Beverages | 2.26× | ||
| 12 | Beer | Food & Beverages | 1.91× | ||
| 13 | Q8 | Cars & Mobility | 1.83× | ||
| 14 | Friendship | Kids & Family | 1.82× | ||
| 15 | Eating | Food & Beverages | 1.76× | ||
| 16 | Organic food | Food & Beverages | 1.72× | ||
| 17 | Soccer | Sports | 1.65× | ||
| 18 | Wine | Food & Beverages | 1.64× | ||
| 19 | Cuisine | Food & Beverages | 1.58× | ||
| 20 | Circle K | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.17× | |
| Social Media Usage | JOY | 1.05× | |
| Early Adopter Mentality | POWER | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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