A data profile of the people who buy, follow and care about Wine in Denmark — modelled from more than twelve digital signal sources. Wine has an estimated audience of 2,071,062 people in Denmark.
Wine has an estimated audience of 2,071,062 people in Denmark. 53.6% are female, 46.4% are male, average age 48.2. Top brand affinities: Microwave oven, Karen Blixen, Epigenetics, NetBank, Beef tenderloin.
Top brand affinities include Microwave oven, Karen Blixen, Epigenetics, with strongest over-indexing on Microwave oven (1.59× the country average).
Demographically, the Wine audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Wine fan in Denmark is balanced, around 48.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Wine profile in Denmark.
53.6% are female, 46.4% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 48.2 |
| Estimated audience size | 2,071,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 45% |
of the worldwide Wine audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epigenetics | Health | 2.56× | ||
| 02 | Beef tenderloin | Food & Beverages | 2.36× | ||
| 03 | Mulled wine | Food & Beverages | 2.36× | ||
| 04 | Christmas dinner | Kids & Family | 2.31× | ||
| 05 | Carpaccio | Food & Beverages | 2.00× | ||
| 06 | Tablecloth | Home & Garden | 1.98× | ||
| 07 | Influenza | Health | 1.95× | ||
| 08 | Hand washing | Home & Garden | 1.90× | ||
| 09 | Draught beer | Food & Beverages | 1.86× | ||
| 10 | Dessert wine | Food & Beverages | 1.79× | ||
| 11 | French wine | Food & Beverages | 1.79× | ||
| 12 | Karen Blixen | Literature | 1.73× | ||
| 13 | Home accessories | Home & Garden | 1.71× | ||
| 14 | Chimichurri | Food & Beverages | 1.69× | ||
| 15 | Food processing | Food & Beverages | 1.66× | ||
| 16 | Quooker | Home & Garden | 1.64× | ||
| 17 | Microwave oven | Home & Garden | 1.59× | ||
| 18 | NetBank | Business & Career | 1.59× | ||
| 19 | Narcissus (plant) | Home & Garden | 1.59× | ||
| 20 | Hiking boot | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Urban Lifestyle | OPEN | 1.37× | |
| Luxury Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Travelling | THRILL | 0.72× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.