A data profile of the people who buy, follow and care about Wine in Finland — modelled from more than twelve digital signal sources. Wine has an estimated audience of 1,181,136 people in Finland.
Wine has an estimated audience of 1,181,136 people in Finland. 63.8% are female, 36.2% are male, average age 47.6. Top brand affinities: Gingerbread, Skagen, Organic wine, Brandy, Malbec.
Top brand affinities include Gingerbread, Skagen, Organic wine, with strongest over-indexing on Gingerbread (1.62× the country average).
Demographically, the Wine audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Wine fan in Finland is more female, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for Gingerbread.
The key figures that characterise the Wine profile in Finland.
63.8% are female, 36.2% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 47.6 |
| Estimated audience size | 1,181,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Wine audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malbec | Food & Beverages | 1.82× | ||
| 02 | Organic wine | Food & Beverages | 1.80× | ||
| 03 | Brandy | Food & Beverages | 1.75× | ||
| 04 | Spritz (alcoholic beverage) | Food & Beverages | 1.75× | ||
| 05 | Durand Bernarr | Music & Radio | 1.75× | ||
| 06 | Cabernet Sauvignon | Food & Beverages | 1.68× | ||
| 07 | Gato Negro | Food & Beverages | 1.68× | ||
| 08 | Viña del Mar | Travel & Leisure | 1.63× | ||
| 09 | Gingerbread | Food & Beverages | 1.62× | ||
| 10 | Pinot noir | Food & Beverages | 1.62× | ||
| 11 | Box wine | Food & Beverages | 1.62× | ||
| 12 | Aroma of wine | Food & Beverages | 1.57× | ||
| 13 | Skagen | Fashion & Accessoires | 1.55× | ||
| 14 | German wine classification | Food & Beverages | 1.54× | ||
| 15 | Swiss roll | Food & Beverages | 1.53× | ||
| 16 | Layer cake | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.99× | |
| Urban Lifestyle | OPEN | 0.79× | |
| Patriotism | CONSERVATISM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.56× | |
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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