A data profile of the people who buy, follow and care about Wine in Sweden — modelled from more than twelve digital signal sources. Wine has an estimated audience of 3,257,027 people in Sweden.
Wine has an estimated audience of 3,257,027 people in Sweden. 57.1% are female, 42.9% are male, average age 49.1. Top brand affinities: Sparkling wine, Vineyard, Citrus, Pear, Peach.
Top brand affinities include Sparkling wine, Vineyard, Citrus, with strongest over-indexing on Sparkling wine (1.62× the country average).
Demographically, the Wine audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Creativity, Urban Lifestyle.
The typical Wine fan in Sweden is more female, around 49.1 years old, with strong Creativity tendencies and a notable affinity for Sparkling wine.
The key figures that characterise the Wine profile in Sweden.
57.1% are female, 42.9% are male, average age 49.1.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 49.1 |
| Estimated audience size | 3,257,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 48% |
of the worldwide Wine audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Box wine | Food & Beverages | 2.54× | ||
| 02 | Spanish wine | Food & Beverages | 2.23× | ||
| 03 | Rioja (wine) | Food & Beverages | 2.18× | ||
| 04 | Châteauneuf-du-Pape | Travel & Leisure | 1.92× | ||
| 05 | Sauvignon blanc | Food & Beverages | 1.74× | ||
| 06 | Cabernet Sauvignon | Food & Beverages | 1.70× | ||
| 07 | Flu season | Health | 1.70× | ||
| 08 | Chardonnay | Food & Beverages | 1.67× | ||
| 09 | Riesling | Food & Beverages | 1.67× | ||
| 10 | Pancetta | Food & Beverages | 1.66× | ||
| 11 | Sparkling wine | Food & Beverages | 1.62× | ||
| 12 | Peach | Food & Beverages | 1.62× | ||
| 13 | Carpaccio | Food & Beverages | 1.61× | ||
| 14 | Vineyard | Food & Beverages | 1.59× | ||
| 15 | Yahoo! Search | Internet & Social Media | 1.58× | ||
| 16 | Pear | Food & Beverages | 1.57× | ||
| 17 | Ratatouille (film) | Movies & TV | 1.56× | ||
| 18 | Citrus | Food & Beverages | 1.55× | ||
| 19 | Fish (food) | Food & Beverages | 1.54× | ||
| 20 | Japanese whisky | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.03× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Early Adopter Mentality | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Travelling | THRILL | 0.58× | |
| Design Affinity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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