Rascasse Audience Intelligence

Wine Audience in Argentina

A data profile of the people who buy, follow and care about Wine in Argentina — modelled from more than twelve digital signal sources. Wine has an estimated audience of 2,681,755 people in Argentina.

#120among Topic in Argentina#11in Food & Beverages

Wine has an estimated audience of 2,681,755 people in Argentina. 59.4% are female, 40.6% are male, average age 40.4.

Demographically, the Wine audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Career Orientation.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Wine profile in Argentina.

Audience size
2.7M
in Argentina
Gender
59.4%♀
40.6% male
Age
40.4
average years
Country rank
#222
Topic in Argentina
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine fans

59.4% are female, 40.6% are male, average age 40.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Wine audience in Argentina
MetricValue
Female59.4%
Male40.6%
Average age40.4
Estimated audience size2,681,755
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Wine audience in Argentina
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Wine audience comes from Argentina.

Worldwide audience distribution share by country for Wine
CountryShare
United States22.0%
Italy6.3%
United Kingdom5.1%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.13×
Career OrientationPOWER1.08×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.76×
PatriotismCONSERVATISM0.76×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Argentina

See Wine audiences in other countries

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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