A data profile of the people who buy, follow and care about Friendship in Denmark — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 1,612,023 people in Denmark.
Friendship has an estimated audience of 1,612,023 people in Denmark. 58.6% are female, 41.4% are male, average age 45.4. Top brand affinities: Elgiganten, Germany, Concerts, Toys, Hairstyle.
Top brand affinities include Elgiganten, Germany, Concerts, with strongest over-indexing on Elgiganten (1.74× the country average).
Demographically, the Friendship audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Friendship fan in Denmark is more female, around 45.4 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Friendship profile in Denmark.
58.6% are female, 41.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.4 |
| Estimated audience size | 1,612,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Friendship audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carhartt | Fashion & Accessoires | 2.50× | ||
| 02 | The North Face | Fashion & Accessoires | 2.48× | ||
| 03 | Ticketmaster | Travel & Leisure | 2.12× | ||
| 04 | Casino games | Games | 2.06× | ||
| 05 | Sausage | Food & Beverages | 1.93× | ||
| 06 | Bed and breakfast | Travel & Leisure | 1.92× | ||
| 07 | Pizza | Food & Beverages | 1.82× | ||
| 08 | Iceland | Travel & Leisure | 1.79× | ||
| 09 | Heat pump | Home & Garden | 1.75× | ||
| 10 | Elgiganten | Shopping | 1.74× | ||
| 11 | Germany | Travel & Leisure | 1.74× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.73× | ||
| 13 | Roskilde Festival | Music & Radio | 1.71× | ||
| 14 | Concerts | Music & Radio | 1.62× | ||
| 15 | Self-esteem | Health | 1.59× | ||
| 16 | Board games | Games | 1.56× | ||
| 17 | Accounting | Business & Career | 1.55× | ||
| 18 | Toys | Games | 1.53× | ||
| 19 | Apple TV | Movies & TV | 1.52× | ||
| 20 | Drawing | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.26× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.89× | |
| Sustainability | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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