A data profile of the people who buy, follow and care about Roskilde Festival in Denmark — modelled from more than twelve digital signal sources. Roskilde Festival has an estimated audience of 685,380 people in Denmark.
Roskilde Festival has an estimated audience of 685,380 people in Denmark. 59.8% are female, 40.2% are male, average age 39.1. Top brand affinities: Børsen, REMA 1000, YouSee, Bauhaus, d.b.a..
Top brand affinities include Børsen, REMA 1000, YouSee, with strongest over-indexing on Børsen (3.16× the country average).
Demographically, the Roskilde Festival audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Roskilde Festival fan in Denmark is more female, around 39.1 years old, with strong Travelling tendencies and a notable affinity for Børsen.
The key figures that characterise the Roskilde Festival profile in Denmark.
59.8% are female, 40.2% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 39.1 |
| Estimated audience size | 685,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 18% | |
| 50+ | 25% |
of the worldwide Roskilde Festival audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 44.8% |
| United States | 11.8% |
| Germany | 6.5% |
The strongest cross-interests of the Roskilde Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Børsen | Business & Career | 3.16× | ||
| 02 | YouSee | Technology & Electronics | 2.67× | ||
| 03 | ILVA | Home & Garden | 2.37× | ||
| 04 | Greenland | Travel & Leisure | 2.24× | ||
| 05 | REMA 1000 | Shopping | 2.07× | ||
| 06 | Circle K | Shopping | 1.98× | ||
| 07 | Rock music | Music & Radio | 1.95× | ||
| 08 | Country | Travel & Leisure | 1.91× | ||
| 09 | Biltema | Business & Career | 1.86× | ||
| 10 | Momondo | Travel & Leisure | 1.86× | ||
| 11 | Bauhaus | Shopping | 1.85× | ||
| 12 | Matas (drug store) | Shopping | 1.82× | ||
| 13 | Tivoli | Music & Radio | 1.65× | ||
| 14 | Nature | Home & Garden | 1.65× | ||
| 15 | d.b.a. | Music & Radio | 1.64× | ||
| 16 | House | Home & Garden | 1.56× | ||
| 17 | Business | Business & Career | 1.55× | ||
| 18 | Politics and social issues | Politics & Society | 1.53× | ||
| 19 | Bilka | Shopping | 1.52× | ||
| 20 | Elgiganten | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.07× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Urban Lifestyle | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Urban Lifestyle | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Roskilde Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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