A data profile of the people who buy, follow and care about Greenland in Denmark — modelled from more than twelve digital signal sources. Greenland has an estimated audience of 1,636,137 people in Denmark.
Greenland has an estimated audience of 1,636,137 people in Denmark. 55.2% are female, 44.8% are male, average age 45.6. Top brand affinities: Iceland, Germany, Elgiganten, Island, Roskilde Festival.
Top brand affinities include Iceland, Germany, Elgiganten, with strongest over-indexing on Iceland (5.66× the country average).
Demographically, the Greenland audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Greenland fan in Denmark is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Iceland.
The key figures that characterise the Greenland profile in Denmark.
55.2% are female, 44.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 45.6 |
| Estimated audience size | 1,636,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Greenland audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.3% |
| Denmark | 14.0% |
| Germany | 6.7% |
The strongest cross-interests of the Greenland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iceland | Travel & Leisure | 5.66× | ||
| 02 | Icelandair | Travel & Leisure | 4.34× | ||
| 03 | Germany | Travel & Leisure | 2.82× | ||
| 04 | Island | Travel & Leisure | 2.73× | ||
| 05 | Backpack | Fashion & Accessoires | 2.42× | ||
| 06 | Bed and breakfast | Travel & Leisure | 2.38× | ||
| 07 | Roskilde Festival | Music & Radio | 2.24× | ||
| 08 | Heat pump | Home & Garden | 1.84× | ||
| 09 | Sausage | Food & Beverages | 1.72× | ||
| 10 | Elgiganten | Shopping | 1.70× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.68× | ||
| 12 | Cruises | Travel & Leisure | 1.60× | ||
| 13 | Fair trade | Business & Career | 1.60× | ||
| 14 | Intersport | Shopping | 1.58× | ||
| 15 | FC Midtjylland | Sports | 1.56× | ||
| 16 | Brewery | Food & Beverages | 1.56× | ||
| 17 | Library | Literature | 1.55× | ||
| 18 | Pension | Business & Career | 1.54× | ||
| 19 | French cuisine | Food & Beverages | 1.53× | ||
| 20 | Novo Nordisk | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Sustainability | BALANCE | 1.31× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Mindfulness | BALANCE | 0.94× | |
| Individualism | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Greenland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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