A data profile of the people who buy, follow and care about Sweden in Denmark — modelled from more than twelve digital signal sources. Sweden has an estimated audience of 1,645,352 people in Denmark.
Sweden has an estimated audience of 1,645,352 people in Denmark. 56.0% are female, 44.0% are male, average age 46.6. Top brand affinities: Home Appliances, Škoda Auto, Novo Nordisk, Breaking news, Stockholm.
Top brand affinities include Home Appliances, Škoda Auto, Novo Nordisk, with strongest over-indexing on Home Appliances (1.57× the country average).
Demographically, the Sweden audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Sweden fan in Denmark is more female, around 46.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Appliances.
The key figures that characterise the Sweden profile in Denmark.
56.0% are female, 44.0% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 46.6 |
| Estimated audience size | 1,645,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Sweden audience comes from Denmark.
| Country | Share |
|---|---|
| Sweden | 12.2% |
| United States | 8.3% |
| Germany | 7.4% |
The strongest cross-interests of the Sweden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai | Cars & Mobility | 2.02× | ||
| 02 | Renault | Cars & Mobility | 2.02× | ||
| 03 | Citroën | Cars & Mobility | 2.02× | ||
| 04 | Volvo | Cars & Mobility | 2.02× | ||
| 05 | Nissan | Cars & Mobility | 2.02× | ||
| 06 | Lawn mower | Home & Garden | 2.02× | ||
| 07 | Motorboat | Cars & Mobility | 2.01× | ||
| 08 | Stockholm | Travel & Leisure | 1.96× | ||
| 09 | Peugeot | Cars & Mobility | 1.93× | ||
| 10 | Tesla Motors | Cars & Mobility | 1.85× | ||
| 11 | Škoda Auto | Cars & Mobility | 1.74× | ||
| 12 | Hardware store | Home & Garden | 1.73× | ||
| 13 | Breaking news | Movies & TV | 1.71× | ||
| 14 | Toyota | Cars & Mobility | 1.71× | ||
| 15 | Novo Nordisk | Health | 1.63× | ||
| 16 | Renewable energy | Business & Career | 1.58× | ||
| 17 | Home Appliances | Home & Garden | 1.57× | ||
| 18 | Cruises | Travel & Leisure | 1.56× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.55× | ||
| 20 | SUVs | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.87× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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