A data profile of the people who buy, follow and care about Sweden in Norway — modelled from more than twelve digital signal sources. Sweden has an estimated audience of 1,384,400 people in Norway.
Sweden has an estimated audience of 1,384,400 people in Norway. 62.4% are female, 37.6% are male, average age 45.4. Top brand affinities: Scandinavia, Gina Tricot, Shoes, Flower, Spas.
Top brand affinities include Scandinavia, Gina Tricot, Shoes, with strongest over-indexing on Scandinavia (1.65× the country average).
Demographically, the Sweden audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
The typical Sweden fan in Norway is more female, around 45.4 years old, with strong Design Affinity tendencies and a notable affinity for Scandinavia.
The key figures that characterise the Sweden profile in Norway.
62.4% are female, 37.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 45.4 |
| Estimated audience size | 1,384,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Sweden audience comes from Norway.
| Country | Share |
|---|---|
| Sweden | 12.2% |
| United States | 8.3% |
| Germany | 7.4% |
The strongest cross-interests of the Sweden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 2.17× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.07× | ||
| 03 | Fjord | Travel & Leisure | 2.07× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 1.91× | ||
| 05 | Island | Travel & Leisure | 1.86× | ||
| 06 | Weaving | Fashion & Accessoires | 1.81× | ||
| 07 | Modern architecture | Arts & Culture | 1.78× | ||
| 08 | Crochet | Home & Garden | 1.72× | ||
| 09 | Cruises | Travel & Leisure | 1.71× | ||
| 10 | Kindergarten | Kids & Family | 1.69× | ||
| 11 | Lindex | Fashion & Accessoires | 1.68× | ||
| 12 | Sportswear (activewear) | Fashion & Accessoires | 1.66× | ||
| 13 | Scandinavia | Travel & Leisure | 1.65× | ||
| 14 | Spas | Beauty & Wellness | 1.64× | ||
| 15 | Flower | Home & Garden | 1.62× | ||
| 16 | Hobby | Home & Garden | 1.61× | ||
| 17 | Bars | Travel & Leisure | 1.61× | ||
| 18 | Hair products | Beauty & Wellness | 1.58× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.54× | ||
| 20 | Shoes | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.45× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Spirituality | BALANCE | 0.95× | |
| Quality Awareness | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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