A data profile of the people who buy, follow and care about Lindex in Norway — modelled from more than twelve digital signal sources. Lindex has an estimated audience of 1,010,350 people in Norway.
Lindex has an estimated audience of 1,010,350 people in Norway. 88.9% are female, 11.1% are male, average age 43.1. Top brand affinities: IKEA, Clas Ohlson, Online shopping, Gina Tricot, Beauty.
Top brand affinities include IKEA, Clas Ohlson, Online shopping, with strongest over-indexing on IKEA (1.83× the country average).
Demographically, the Lindex audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Lindex fan in Norway is more female, around 43.1 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Lindex profile in Norway.
88.9% are female, 11.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 88.9% |
| Male | 11.1% |
| Average age | 43.1 |
| Estimated audience size | 1,010,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 26% |
The strongest cross-interests of the Lindex audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 2.35× | ||
| 02 | Boozt | Shopping | 2.23× | ||
| 03 | JYSK | Home & Garden | 1.92× | ||
| 04 | IKEA | Home & Garden | 1.83× | ||
| 05 | Wool | Fashion & Accessoires | 1.83× | ||
| 06 | Cosmetics | Beauty & Wellness | 1.82× | ||
| 07 | Clas Ohlson | Shopping | 1.80× | ||
| 08 | Child | Kids & Family | 1.80× | ||
| 09 | Women's clothing | Fashion & Accessoires | 1.79× | ||
| 10 | Shoes | Fashion & Accessoires | 1.76× | ||
| 11 | Knitting | Home & Garden | 1.76× | ||
| 12 | Jewelry | Fashion & Accessoires | 1.72× | ||
| 13 | Beauty | Beauty & Wellness | 1.61× | ||
| 14 | Furniture | Home & Garden | 1.60× | ||
| 15 | Scandinavia | Travel & Leisure | 1.59× | ||
| 16 | Family | Kids & Family | 1.58× | ||
| 17 | Nordic countries | Travel & Leisure | 1.58× | ||
| 18 | Online shopping | Shopping | 1.52× | ||
| 19 | REMA 1000 | Shopping | 1.51× | ||
| 20 | Leisure | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.58× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Early Adopter Mentality | POWER | 1.09× | |
| Patriotism | CONSERVATISM | 1.29× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Lindex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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