A data profile of the people who buy, follow and care about Wool in Norway — modelled from more than twelve digital signal sources. Wool has an estimated audience of 1,347,136 people in Norway.
Wool has an estimated audience of 1,347,136 people in Norway. 80.0% are female, 20.0% are male, average age 44.6. Top brand affinities: Do it yourself (DIY), Biltema, IKEA, Scandinavia, Gina Tricot.
Top brand affinities include Do it yourself (DIY), Biltema, IKEA, with strongest over-indexing on Do it yourself (DIY) (3.16× the country average).
Demographically, the Wool audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
The typical Wool fan in Norway is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Wool profile in Norway.
80.0% are female, 20.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 44.6 |
| Estimated audience size | 1,347,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Wool audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.8% |
| India | 5.3% |
The strongest cross-interests of the Wool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Do it yourself (DIY) | Home & Garden | 3.16× | ||
| 02 | Handmade jewelry | Fashion & Accessoires | 2.49× | ||
| 03 | Crochet | Home & Garden | 2.20× | ||
| 04 | Children's clothing | Fashion & Accessoires | 2.19× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 1.99× | ||
| 06 | Hobby | Home & Garden | 1.96× | ||
| 07 | Organic food | Food & Beverages | 1.89× | ||
| 08 | Discount stores | Shopping | 1.86× | ||
| 09 | Biltema | Business & Career | 1.84× | ||
| 10 | Lindex | Fashion & Accessoires | 1.83× | ||
| 11 | H&M | Shopping | 1.82× | ||
| 12 | Flower | Home & Garden | 1.75× | ||
| 13 | Scandinavia | Travel & Leisure | 1.68× | ||
| 14 | IKEA | Home & Garden | 1.63× | ||
| 15 | Knitting | Home & Garden | 1.62× | ||
| 16 | JYSK | Home & Garden | 1.60× | ||
| 17 | Jewelry | Fashion & Accessoires | 1.60× | ||
| 18 | Renovation | Home & Garden | 1.57× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Crafts | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.12× | |
| Price Sensitivity | PREMIUM | 1.71× | |
| Sustainability | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.91× | |
| Spirituality | BALANCE | 0.94× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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