A data profile of the people who buy, follow and care about Wool in Netherlands — modelled from more than twelve digital signal sources. Wool has an estimated audience of 1,498,303 people in Netherlands.
Wool has an estimated audience of 1,498,303 people in Netherlands. 75.2% are female, 24.8% are male, average age 45.7. Top brand affinities: Jumbo (supermarket), AFC Ajax, Cashmere wool, Aldi, Hornbach.
Top brand affinities include Jumbo (supermarket), AFC Ajax, Cashmere wool, with strongest over-indexing on Jumbo (supermarket) (1.78× the country average).
Demographically, the Wool audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Sustainability.
The typical Wool fan in Netherlands is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Wool profile in Netherlands.
75.2% are female, 24.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 45.7 |
| Estimated audience size | 1,498,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Wool audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.1% |
| United Kingdom | 6.0% |
| India | 5.5% |
The strongest cross-interests of the Wool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cashmere wool | Fashion & Accessoires | 8.61× | ||
| 02 | Quilting | Home & Garden | 5.64× | ||
| 03 | Blanket | Home & Garden | 4.24× | ||
| 04 | Weaving | Fashion & Accessoires | 3.65× | ||
| 05 | Sustainable clothing | Fashion & Accessoires | 3.60× | ||
| 06 | Crochet | Home & Garden | 2.53× | ||
| 07 | Knitting | Home & Garden | 2.35× | ||
| 08 | Organic food | Food & Beverages | 1.96× | ||
| 09 | Hobby | Home & Garden | 1.88× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.84× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.78× | ||
| 12 | Aldi | Shopping | 1.77× | ||
| 13 | Hornbach | Shopping | 1.76× | ||
| 14 | Internet & Social Media | 1.71× | |||
| 15 | Hair products | Beauty & Wellness | 1.71× | ||
| 16 | TUI | Travel & Leisure | 1.61× | ||
| 17 | AFC Ajax | Sports | 1.57× | ||
| 18 | Primark | Shopping | 1.55× | ||
| 19 | Rabobank | Business & Career | 1.51× | ||
| 20 | HEMA | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.27× | |
| Sustainability | BALANCE | 1.89× | |
| Design Affinity | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Risk Appetite | THRILL | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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