A data profile of the people who buy, follow and care about Wool in Ireland — modelled from more than twelve digital signal sources. Wool has an estimated audience of 785,406 people in Ireland.
Wool has an estimated audience of 785,406 people in Ireland. 70.9% are female, 29.1% are male, average age 43.9. Top brand affinities: IKEA, Do it yourself (DIY), Weaving, Men's clothing, TK Maxx.
Top brand affinities include IKEA, Do it yourself (DIY), Weaving, with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Wool audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, DIY Mentality.
The typical Wool fan in Ireland is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for IKEA.
The key figures that characterise the Wool profile in Ireland.
70.9% are female, 29.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 43.9 |
| Estimated audience size | 785,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Wool audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.8% |
| India | 5.3% |
The strongest cross-interests of the Wool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weaving | Fashion & Accessoires | 2.91× | ||
| 02 | Leggings | Fashion & Accessoires | 2.32× | ||
| 03 | Microwave oven | Home & Garden | 1.99× | ||
| 04 | Fertilizer | Home & Garden | 1.94× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.94× | ||
| 06 | Bed frame | Home & Garden | 1.92× | ||
| 07 | Skirt | Fashion & Accessoires | 1.80× | ||
| 08 | TK Maxx | Shopping | 1.73× | ||
| 09 | Zoo | Kids & Family | 1.73× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.71× | ||
| 11 | Men's clothing | Fashion & Accessoires | 1.67× | ||
| 12 | Carpet | Home & Garden | 1.63× | ||
| 13 | Garden centre | Home & Garden | 1.62× | ||
| 14 | Shower | Beauty & Wellness | 1.62× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.60× | ||
| 16 | IKEA | Home & Garden | 1.58× | ||
| 17 | Walking | Sports | 1.56× | ||
| 18 | Mattress | Home & Garden | 1.54× | ||
| 19 | Tradition | Politics & Society | 1.53× | ||
| 20 | Veterinary medicine | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.53× | |
| DIY Mentality | THRILL | 1.50× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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