A data profile of the people who buy, follow and care about Wool in Spain — modelled from more than twelve digital signal sources. Wool has an estimated audience of 3,509,818 people in Spain.
Wool has an estimated audience of 3,509,818 people in Spain. 78.9% are female, 21.1% are male, average age 46.4. Top brand affinities: Knitting, Sewing, Sewing machine, Blanket, Quilting.
Top brand affinities include Knitting, Sewing, Sewing machine, with strongest over-indexing on Knitting (4.45× the country average).
Demographically, the Wool audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Creativity, Sustainability.
The typical Wool fan in Spain is more female, around 46.4 years old, with strong Creativity tendencies and a notable affinity for Knitting.
The key figures that characterise the Wool profile in Spain.
78.9% are female, 21.1% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 78.9% |
| Male | 21.1% |
| Average age | 46.4 |
| Estimated audience size | 3,509,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 35% |
of the worldwide Wool audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.8% |
| India | 5.3% |
The strongest cross-interests of the Wool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 8.52× | ||
| 02 | Quilting | Home & Garden | 7.37× | ||
| 03 | Sewing machine | Home & Garden | 5.32× | ||
| 04 | Cashmere wool | Fashion & Accessoires | 5.11× | ||
| 05 | Floral design | Home & Garden | 4.74× | ||
| 06 | Knitting | Home & Garden | 4.45× | ||
| 07 | Flower bouquet | Home & Garden | 4.15× | ||
| 08 | Sewing | Home & Garden | 3.85× | ||
| 09 | Desigual | Fashion & Accessoires | 3.44× | ||
| 10 | Embroidery | Home & Garden | 2.61× | ||
| 11 | Uniqlo | Shopping | 2.53× | ||
| 12 | Brico Dépôt | Shopping | 2.36× | ||
| 13 | Crochet | Home & Garden | 2.24× | ||
| 14 | Tradition | Politics & Society | 2.08× | ||
| 15 | Aldi | Shopping | 1.93× | ||
| 16 | Skirt | Fashion & Accessoires | 1.93× | ||
| 17 | Flower | Home & Garden | 1.86× | ||
| 18 | Hobby | Home & Garden | 1.81× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 20 | Home improvement | Home & Garden | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.04× | |
| Sustainability | BALANCE | 1.82× | |
| Design Affinity | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.86× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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