A data profile of the people who buy, follow and care about Wool in India — modelled from more than twelve digital signal sources. Wool has an estimated audience of 8,168,437 people in India.
Wool has an estimated audience of 8,168,437 people in India. 35.6% are female, 64.4% are male, average age 30.4. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Blanket.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.77× the country average).
Demographically, the Wool audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Wool fan in India is more male, around 30.4 years old, with strong Quality Awareness tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Wool profile in India.
35.6% are female, 64.4% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 30.4 |
| Estimated audience size | 8,168,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 34% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Wool audience comes from India.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.8% |
| India | 5.3% |
The strongest cross-interests of the Wool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 6.44× | ||
| 02 | Quilting | Home & Garden | 5.83× | ||
| 03 | True Detective | Movies & TV | 2.41× | ||
| 04 | Party dress | Fashion & Accessoires | 2.04× | ||
| 05 | Mutual fund | Business & Career | 1.95× | ||
| 06 | Chennai Super Kings | Sports | 1.93× | ||
| 07 | Virat Kohli | Sports | 1.91× | ||
| 08 | India national cricket team | Sports | 1.89× | ||
| 09 | Investment banking | Business & Career | 1.84× | ||
| 10 | England cricket team | Sports | 1.83× | ||
| 11 | Cash on delivery | Business & Career | 1.81× | ||
| 12 | Indian Premier League | Sports | 1.77× | ||
| 13 | Nutrient | Food & Beverages | 1.73× | ||
| 14 | Pakistan | Travel & Leisure | 1.71× | ||
| 15 | Rummy | Games | 1.67× | ||
| 16 | Internet & Social Media | 1.60× | |||
| 17 | Chennai | Travel & Leisure | 1.59× | ||
| 18 | Mobile game | Games | 1.58× | ||
| 19 | Rohit Sharma | Sports | 1.54× | ||
| 20 | Kolkata Knight Riders | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.12× | |
| Convenience Orientation | PREMIUM | 2.16× | |
| Sustainability | BALANCE | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Mindfulness | BALANCE | 0.73× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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