A data profile of the people who buy, follow and care about Wool in France — modelled from more than twelve digital signal sources. Wool has an estimated audience of 3,739,247 people in France.
Wool has an estimated audience of 3,739,247 people in France. 74.8% are female, 25.2% are male, average age 43.6. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Breast Cancer awareness.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (452.44× the country average).
Demographically, the Wool audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Wool fan in France is more female, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Wool profile in France.
74.8% are female, 25.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 43.6 |
| Estimated audience size | 3,739,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Wool audience comes from France.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.8% |
| India | 5.3% |
The strongest cross-interests of the Wool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 452.44× | ||
| 02 | Selfridges | Shopping | 295.33× | ||
| 03 | Christmas Gift | Kids & Family | 42.23× | ||
| 04 | Christmas tree | Kids & Family | 31.82× | ||
| 05 | Breast Cancer awareness | Health | 25.56× | ||
| 06 | Christmas ornament | Home & Garden | 24.60× | ||
| 07 | Girl power | Politics & Society | 21.66× | ||
| 08 | Christmas lights | Home & Garden | 18.26× | ||
| 09 | Kitchen garden | Home & Garden | 18.12× | ||
| 10 | Sustainable products | Politics & Society | 16.53× | ||
| 11 | Sexology | Kids & Family | 15.75× | ||
| 12 | Dentistry | Business & Career | 11.15× | ||
| 13 | Doctor of Medicine | Business & Career | 9.72× | ||
| 14 | Cashmere wool | Fashion & Accessoires | 8.24× | ||
| 15 | Zoom lens | Technology & Electronics | 7.68× | ||
| 16 | Hormone | Health | 7.66× | ||
| 17 | Sewing machine | Home & Garden | 5.54× | ||
| 18 | Knitting | Home & Garden | 4.45× | ||
| 19 | Sewing | Home & Garden | 3.45× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.53× | |
| Quality Awareness | PREMIUM | 2.54× | |
| Sustainability | BALANCE | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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