A data profile of the people who buy, follow and care about Wool in Italy — modelled from more than twelve digital signal sources. Wool has an estimated audience of 6,958,203 people in Italy.
Wool has an estimated audience of 6,958,203 people in Italy. 72.3% are female, 27.7% are male, average age 45.1. Top brand affinities: Sewing, Knitting, Sewing machine, IKEA, Wikipedia.
Top brand affinities include Sewing, Knitting, Sewing machine, with strongest over-indexing on Sewing (3.21× the country average).
Demographically, the Wool audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Wool fan in Italy is more female, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for Sewing.
The key figures that characterise the Wool profile in Italy.
72.3% are female, 27.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 45.1 |
| Estimated audience size | 6,958,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Wool audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.8% |
| India | 5.3% |
The strongest cross-interests of the Wool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 3.49× | ||
| 02 | Sewing | Home & Garden | 3.21× | ||
| 03 | Knitting | Home & Garden | 2.82× | ||
| 04 | Porcelain | Home & Garden | 2.42× | ||
| 05 | Flower bouquet | Home & Garden | 2.41× | ||
| 06 | Tableware | Food & Beverages | 2.12× | ||
| 07 | Wikipedia | Internet & Social Media | 2.11× | ||
| 08 | HVAC | Home & Garden | 1.96× | ||
| 09 | Kitchenware | Home & Garden | 1.92× | ||
| 10 | Genetics | Kids & Family | 1.88× | ||
| 11 | Volunteering | Politics & Society | 1.85× | ||
| 12 | Innovation | Business & Career | 1.80× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.76× | ||
| 14 | Coop | Food & Beverages | 1.65× | ||
| 15 | IKEA | Home & Garden | 1.60× | ||
| 16 | Champagne | Food & Beverages | 1.60× | ||
| 17 | Nonprofit organization | Politics & Society | 1.57× | ||
| 18 | Travel website | Travel & Leisure | 1.56× | ||
| 19 | Tradition | Politics & Society | 1.53× | ||
| 20 | Singer-songwriter | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.64× | |
| Design Affinity | PREMIUM | 1.63× | |
| Creativity | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Risk Appetite | THRILL | 0.92× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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