Wool Audience in United States

Wool has an estimated audience of 29,992,079 people in United States. 70.1% are female, 29.9% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Do it yourself (DIY), Hobby Lobby, MSN, Diaper bag, Planet Fitness.

The average Wool fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Do it yourself (DIY), Hobby Lobby, MSN, with strongest over-indexing on Do it yourself (DIY) (3.13× the country average). Demographically, the Wool audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wool fans

Demographic split for Wool audience in United States
MetricValue
Female70.1%
Male29.9%
Average age42.3
Estimated audience size29,992,079

Audience persona

The typical Wool fan in United States is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Wool in United States
RegionReachAffinity
California4,078,5531.24×
Texas2,986,1211.16×
Florida2,388,1131.18×
New York2,110,0591.26×
Illinois1,066,9781.07×
Georgia1,053,4921.14×
Pennsylvania922,8000.91×
North Carolina908,5861.01×
New Jersey848,4791.11×
Ohio792,5660.86×
Virginia790,8231.08×
Washington780,1321.3×
Michigan773,4610.99×
Massachusetts637,2921.08×
Tennessee579,9410.96×
Maryland574,5711.11×
Arizona574,2710.94×
Colorado494,6991.05×
Indiana489,4100.89×
Minnesota468,6031.09×
Missouri448,6880.93×
Oregon434,2191.26×
Wisconsin405,5270.9×
Alabama390,2940.93×
Louisiana376,0850.97×
South Carolina367,4340.81×
Connecticut318,7731.06×
Kentucky310,6730.83×
Utah298,4881.11×
Oklahoma288,8100.87×
Nevada277,9050.96×
Mississippi240,7580.97×
Arkansas222,7160.9×
Kansas220,6380.93×
Iowa210,2620.85×
Idaho160,8101.07×
New Mexico132,4520.88×
Hawaii126,2720.98×
Nebraska125,0550.83×
Maine116,7191.09×
Washington, District of Columbia109,7571.22×
New Hampshire101,4160.86×
Rhode Island95,7531×
Alaska90,9841.42×
West Virginia87,5260.63×
Montana79,3140.95×
Vermont67,7801.29×
Delaware64,9620.79×
North Dakota49,5460.8×
South Dakota46,9710.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wool audience
BrandAffinityCategory
Do it yourself (DIY)3.13×Home & Garden
Hobby Lobby2.4×Home & Garden
MSN2.4×News
Diaper bag3.57×Kids & Family
Planet Fitness2.14×Sports
Email1.94×Technology & Electronics
Aldi1.86×Shopping
Aubrey Plaza5.59×Movies & TV
Sewing2.97×Home & Garden
Best Buy1.72×Shopping
Luxury real estate2.78×Business & Career
Group buying6.31×Shopping
Napoleon Dynamite5.49×Movies & TV
Local food1.94×Food & Beverages
Bath and Bodyworks2.58×Shopping
Made in USA2.25×Business & Career
Blanket3.44×Home & Garden
Catherine O'Hara2.56×Movies & TV
Taco Bell1.52×Food & Beverages
southwest airlines2.02×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wool audience
TraitClusterScore
SustainabilityBALANCE1.86
DIY MentalityTHRILL1.76
Design AffinityPREMIUM1.53
CreativityOPEN1.43
Luxury OrientationPREMIUM1.37
IndividualismJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Wool
CountryShare
United States19.4%
United Kingdom5.8%
India5.3%

See Wool audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wool have in United States?

Wool has an estimated audience of 29,992,079 people in United States, concentrated in California and Texas.

What is the gender split and age of Wool fans?

70.1% of Wool fans are female, 29.9% are male, with an average age of 42.3 years.

Which brands do Wool fans like most?

Wool fans show strongest brand affinity for Do it yourself (DIY) (3.13×), Hobby Lobby (2.4×), and MSN (2.4×) over the country average.

Where do Wool fans live in United States?

Wool fans in United States are most concentrated in California (reach 4,078,553), Texas (reach 2,986,121), and Florida (reach 2,388,113). These three regions account for the largest share of the active audience.

What other brands do Wool fans also like?

Beyond Wool itself, the audience over-indexes on Hobby Lobby (2.4×), MSN (2.4×), Diaper bag (3.57×), and Planet Fitness (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.