Rascasse Audience Intelligence

Wool Audience in United States

A data profile of the people who buy, follow and care about Wool in United States — modelled from more than twelve digital signal sources. Wool has an estimated audience of 29,992,079 people in United States.

#639among Topic in United States#43in Fashion & Accessoires

The average Wool fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Email, Planet Fitness, with strongest over-indexing on Do it yourself (DIY) (2.51× the country average).

Demographically, the Wool audience skews more female with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wool fan in United States is more female, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wool profile in United States.

Audience size
30M
in United States
Gender
70.1%♀
29.9% male
Age
42.3
average years
Country rank
#925
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wool fans

70.1% are female, 29.9% are male, average age 42.3.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Wool audience in United States
MetricValue
Female70.1%
Male29.9%
Average age42.3
Estimated audience size29,992,079
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Wool audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Wool audience comes from United States.

Worldwide audience distribution share by country for Wool
CountryShare
United States19.4%
United Kingdom5.8%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wool audience in United States is strongest.

Fig. 05

Top regions by affinity

Wool fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~80K1.30×
02Vermont~60K1.22×
03Washington~700K1.21×
04Oregon~400K1.19×
05California~4M1.16×
06Texas~3M1.16×
07New York~2M1.16×
08Georgia~1M1.12×
09Utah~300K1.09×
10New Jersey~800K1.08×
11Washington, District of Columbia~100K1.08×
12Florida~2M1.07×
13North Carolina~1M1.07×
14Virginia~800K1.06×
15Massachusetts~600K1.05×
16Maryland~500K1.05×
17Connecticut~300K1.05×
18Maine~100K1.05×
19Minnesota~400K1.04×
20Louisiana~400K1.03×
21Idaho~200K1.03×
22Illinois~1M1.02×
23Montana~80K1.02×
24South Carolina~400K0.99×
25Mississippi~200K0.98×
26Rhode Island~90K0.98×
27Missouri~500K0.97×
28Colorado~500K0.97×
29Kansas~200K0.96×
30Hawaii~100K0.96×
31Michigan~700K0.95×
32Alabama~400K0.95×
33Nebraska~100K0.95×
34New Mexico~100K0.95×
35Nevada~300K0.94×
36Arkansas~200K0.94×
37Wisconsin~400K0.93×
38North Dakota~60K0.93×
39Pennsylvania~900K0.92×
40Indiana~500K0.92×
41Oklahoma~300K0.92×
42Arizona~600K0.91×
43Tennessee~500K0.91×
44Kentucky~300K0.91×
45New Hampshire~100K0.91×
46Iowa~200K0.89×
47South Dakota~60K0.89×
48Delaware~70K0.88×
49Ohio~800K0.84×
50West Virginia~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Wool, United States
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wool audience
#·InterestCategoryAffinity×
01BlanketHome & Garden3.82×
02Sewing machineHome & Garden3.40×
03WeavingFashion & Accessoires3.31×
04SewingHome & Garden3.12×
05Diaper bagKids & Family2.99×
06Luxury real estateBusiness & Career2.67×
07EmailTechnology & Electronics2.59×
08Do it yourself (DIY)Home & Garden2.51×
09CarpetHome & Garden2.40×
10Planet FitnessSports2.07×
11InnovationBusiness & Career1.90×
12TrousersFashion & Accessoires1.88×
13MetaphysicsBusiness & Career1.88×
14Vintage clothingFashion & Accessoires1.84×
15SkirtFashion & Accessoires1.83×
16Department storeShopping1.75×
17Real propertyHome & Garden1.74×
18GeneticsKids & Family1.56×
19Men's clothingFashion & Accessoires1.54×
20IKEAHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wool audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.78×
PatriotismCONSERVATISM1.63×
SustainabilityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wool audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
Family OrientationCONSERVATISM0.97×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wool have in United States?

Wool has an estimated audience of 29,992,079 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wool fans?

70.1% of Wool fans are female, 29.9% are male, with an average age of 42.3 years.

03

Which brands do Wool fans like most?

Wool fans show strongest brand affinity for Do it yourself (DIY) (2.51×), Email (2.59×), and Planet Fitness (2.07×) over the country average.

04

Where do Wool fans live in United States?

Wool fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Wool fans also like?

Beyond Wool itself, the audience over-indexes on Email (2.59×), Planet Fitness (2.07×), Weaving (3.31×), and Sewing (3.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Wool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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