A data profile of the people who buy, follow and care about Sewing machine in France — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 2,403,669 people in France.
The average Sewing machine fan in France is 43.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Cross-stitch, Knitting, Overlock, with strongest over-indexing on Cross-stitch (20.42× the country average).
Demographically, the Sewing machine audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sewing machine fan in France is more female, around 43.1 years old, with strong Creativity tendencies and a notable affinity for Cross-stitch.
The key figures that characterise the Sewing machine profile in France.
79.8% are female, 20.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 43.1 |
| Estimated audience size | 2,403,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Sewing machine audience comes from France.
| Country | Share |
|---|---|
| United States | 11.6% |
| Brazil | 7.9% |
| Japan | 7.8% |
Where the Sewing machine audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.87× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.09× | |
| 03 | Occitanie | ~200K | 1.05× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 1.03× | |
| 05 | Corsica | ~10K | 1.01× | |
| 06 | Nouvelle-Aquitaine | ~200K | 0.99× | |
| 07 | Grand Est | ~200K | 0.96× | |
| 08 | Hauts-de-France | ~200K | 0.93× | |
| 09 | Pays de la Loire | ~100K | 0.93× | |
| 10 | Centre-Val de Loire | ~80K | 0.93× | |
| 11 | Normandy | ~100K | 0.92× | |
| 12 | Brittany | ~100K | 0.91× | |
| 13 | Bourgogne-Franche-Comté | ~90K | 0.91× |
The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Overlock | Home & Garden | 51.18× | ||
| 02 | Burda Style | Fashion & Accessoires | 40.09× | ||
| 03 | Singer Corporation | Home & Garden | 35.03× | ||
| 04 | Sewing Club | Kids & Family | 32.51× | ||
| 05 | Machine embroidery | Home & Garden | 31.49× | ||
| 06 | Quilt | Home & Garden | 20.83× | ||
| 07 | Cross-stitch | Home & Garden | 20.42× | ||
| 08 | Knitting pattern | Fashion & Accessoires | 18.87× | ||
| 09 | Sewing needle | Home & Garden | 18.64× | ||
| 10 | Ravelry | Internet & Social Media | 17.78× | ||
| 11 | Knitting needle | Fashion & Accessoires | 13.99× | ||
| 12 | Tablecloth | Home & Garden | 13.96× | ||
| 13 | Textile industry | Fashion & Accessoires | 12.56× | ||
| 14 | Textile arts | Arts & Culture | 10.56× | ||
| 15 | Crochet | Home & Garden | 10.35× | ||
| 16 | Knitting | Home & Garden | 10.11× | ||
| 17 | Pattern (sewing) | Home & Garden | 10.03× | ||
| 18 | Embroidery | Home & Garden | 9.46× | ||
| 19 | Yarn | Fashion & Accessoires | 8.97× | ||
| 20 | Sewing | Home & Garden | 8.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 3.85× | |
| Price Sensitivity | PREMIUM | 1.96× | |
| Design Affinity | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Social Media Usage | JOY | 0.81× |
Sewing machine has an estimated audience of 2,403,669 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
79.8% of Sewing machine fans are female, 20.2% are male, with an average age of 43.1 years.
Sewing machine fans show strongest brand affinity for Cross-stitch (20.42×), Knitting (10.11×), and Overlock (51.18×) over the country average.
Sewing machine fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sewing machine itself, the audience over-indexes on Knitting (10.11×), Overlock (51.18×), Crochet (10.35×), and Embroidery (9.46×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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