A data profile of the people who buy, follow and care about Embroidery in France — modelled from more than twelve digital signal sources. Embroidery has an estimated audience of 3,807,573 people in France.
The average Embroidery fan in France is 43.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Paris Saint-Germain, Knitting, Sewing, with strongest over-indexing on Paris Saint-Germain (1.72× the country average).
Demographically, the Embroidery audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Embroidery fan in France is more female, around 43.6 years old, with strong Creativity tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Embroidery profile in France.
78.4% are female, 21.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 43.6 |
| Estimated audience size | 3,807,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Embroidery audience comes from France.
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 7.1% |
| Japan | 6.5% |
Where the Embroidery audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.58× | |
| 02 | Hauts-de-France | ~400K | 1.17× | |
| 03 | Grand Est | ~300K | 1.07× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.05× | |
| 05 | Occitanie | ~300K | 1.03× | |
| 06 | Provence-Alpes-Côte d'Azur | ~300K | 1.02× | |
| 07 | Centre-Val de Loire | ~100K | 0.99× | |
| 08 | Normandy | ~200K | 0.98× | |
| 09 | Corsica | ~20K | 0.94× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.93× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.93× | |
| 12 | Brittany | ~200K | 0.92× | |
| 13 | Pays de la Loire | ~200K | 0.91× |
The strongest cross-interests of the Embroidery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 4.71× | ||
| 02 | Cross-stitch | Home & Garden | 4.41× | ||
| 03 | Handmade Crafts | Kids & Family | 3.71× | ||
| 04 | Sewing machine | Home & Garden | 3.29× | ||
| 05 | Yarn | Fashion & Accessoires | 3.10× | ||
| 06 | Knitting | Home & Garden | 3.02× | ||
| 07 | Crochet | Home & Garden | 2.98× | ||
| 08 | Sewing | Home & Garden | 2.77× | ||
| 09 | Linens | Home & Garden | 2.16× | ||
| 10 | Paris Saint-Germain | Sports | 1.72× | ||
| 11 | Monoprix | Shopping | 1.67× | ||
| 12 | H&M | Shopping | 1.62× | ||
| 13 | Hobby | Home & Garden | 1.60× | ||
| 14 | Fashion design | Business & Career | 1.58× | ||
| 15 | Primark | Shopping | 1.55× | ||
| 16 | Fragrances | Beauty & Wellness | 1.53× | ||
| 17 | Motherhood | Kids & Family | 1.53× | ||
| 18 | Tea | Food & Beverages | 1.51× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Dresses | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.77× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Luxury Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Convenience Orientation | PREMIUM | 0.95× |
Embroidery has an estimated audience of 3,807,573 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
78.4% of Embroidery fans are female, 21.6% are male, with an average age of 43.6 years.
Embroidery fans show strongest brand affinity for Paris Saint-Germain (1.72×), Knitting (3.02×), and Sewing (2.77×) over the country average.
Embroidery fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Embroidery itself, the audience over-indexes on Knitting (3.02×), Sewing (2.77×), Tea (1.51×), and Monoprix (1.67×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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