A data profile of the people who buy, follow and care about Sewing in France — modelled from more than twelve digital signal sources. Sewing has an estimated audience of 4,784,251 people in France.
The average Sewing fan in France is 42.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Sewing machine, Pattern (sewing), Yarn, with strongest over-indexing on Sewing machine (7.52× the country average).
Demographically, the Sewing audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sewing fan in France is more female, around 42.8 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.
The key figures that characterise the Sewing profile in France.
75.4% are female, 24.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 42.8 |
| Estimated audience size | 4,784,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Sewing audience comes from France.
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 7.4% |
| Japan | 6.8% |
Where the Sewing audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~500K | 1.94× | |
| 02 | Grand Est | ~500K | 1.36× | |
| 03 | Pays de la Loire | ~400K | 1.35× | |
| 04 | Bourgogne-Franche-Comté | ~200K | 1.09× | |
| 05 | Auvergne-Rhône-Alpes | ~600K | 1.04× | |
| 06 | Centre-Val de Loire | ~200K | 0.98× | |
| 07 | Normandy | ~200K | 0.91× | |
| 08 | Hauts-de-France | ~400K | 0.89× | |
| 09 | Corsica | ~20K | 0.89× | |
| 10 | Île-de-France | ~700K | 0.86× | |
| 11 | Nouvelle-Aquitaine | ~300K | 0.83× | |
| 12 | Occitanie | ~300K | 0.74× | |
| 13 | Provence-Alpes-Côte d'Azur | ~300K | 0.72× |
The strongest cross-interests of the Sewing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting pattern | Fashion & Accessoires | 9.01× | ||
| 02 | Quilting | Home & Garden | 8.93× | ||
| 03 | Knitting needle | Fashion & Accessoires | 8.51× | ||
| 04 | Sewing needle | Home & Garden | 8.43× | ||
| 05 | Ravelry | Internet & Social Media | 8.38× | ||
| 06 | Pattern (sewing) | Home & Garden | 8.25× | ||
| 07 | Quilt | Home & Garden | 8.00× | ||
| 08 | Sewing machine | Home & Garden | 7.52× | ||
| 09 | Textile arts | Arts & Culture | 6.76× | ||
| 10 | Textile industry | Fashion & Accessoires | 6.54× | ||
| 11 | Yarn | Fashion & Accessoires | 6.05× | ||
| 12 | Crochet | Home & Garden | 5.32× | ||
| 13 | Cross-stitch | Home & Garden | 4.97× | ||
| 14 | Knitting | Home & Garden | 4.93× | ||
| 15 | Weaving | Fashion & Accessoires | 4.87× | ||
| 16 | Fiber | Health | 4.13× | ||
| 17 | Embroidery | Home & Garden | 3.96× | ||
| 18 | Wool | Fashion & Accessoires | 3.45× | ||
| 19 | Crafts | Home & Garden | 1.74× | ||
| 20 | Handicraft | Home & Garden | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.31× | |
| Design Affinity | PREMIUM | 1.26× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.66× | |
| Need for Security | CONSERVATISM | 0.70× |
Sewing has an estimated audience of 4,784,251 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.4% of Sewing fans are female, 24.6% are male, with an average age of 42.8 years.
Sewing fans show strongest brand affinity for Sewing machine (7.52×), Pattern (sewing) (8.25×), and Yarn (6.05×) over the country average.
Sewing fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~600K), and Grand Est (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sewing itself, the audience over-indexes on Pattern (sewing) (8.25×), Yarn (6.05×), Knitting (4.93×), and Crochet (5.32×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.