A data profile of the people who buy, follow and care about Weaving in France — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 2,549,365 people in France.
The average Weaving fan in France is 44.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Ravelry, Wool, Knitting needle, with strongest over-indexing on Ravelry (11.55× the country average).
Demographically, the Weaving audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Weaving fan in France is more female, around 44.7 years old, with strong Creativity tendencies and a notable affinity for Ravelry.
The key figures that characterise the Weaving profile in France.
74.8% are female, 25.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 44.7 |
| Estimated audience size | 2,549,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Weaving audience comes from France.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 6.1% |
| India | 5.9% |
Where the Weaving audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.72× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.19× | |
| 03 | Occitanie | ~200K | 1.12× | |
| 04 | Grand Est | ~200K | 1.07× | |
| 05 | Nouvelle-Aquitaine | ~200K | 1.01× | |
| 06 | Pays de la Loire | ~100K | 1.00× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 0.97× | |
| 08 | Brittany | ~100K | 0.97× | |
| 09 | Corsica | ~10K | 0.96× | |
| 10 | Hauts-de-France | ~200K | 0.95× | |
| 11 | Centre-Val de Loire | ~90K | 0.93× | |
| 12 | Normandy | ~100K | 0.88× | |
| 13 | Bourgogne-Franche-Comté | ~90K | 0.86× |
The strongest cross-interests of the Weaving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravelry | Internet & Social Media | 11.55× | ||
| 02 | Knitting pattern | Fashion & Accessoires | 11.29× | ||
| 03 | Knitting needle | Fashion & Accessoires | 7.73× | ||
| 04 | Princess | Politics & Society | 7.61× | ||
| 05 | Cashmere wool | Fashion & Accessoires | 6.39× | ||
| 06 | Basket | Home & Garden | 6.06× | ||
| 07 | Matthew McConaughey | Movies & TV | 5.33× | ||
| 08 | Cross-stitch | Home & Garden | 5.12× | ||
| 09 | Fiber | Health | 5.01× | ||
| 10 | Yarn | Fashion & Accessoires | 4.72× | ||
| 11 | Wool | Fashion & Accessoires | 4.60× | ||
| 12 | Handmade Crafts | Kids & Family | 4.40× | ||
| 13 | Carpet | Home & Garden | 4.36× | ||
| 14 | Floor | Home & Garden | 3.59× | ||
| 15 | Flooring | Home & Garden | 3.02× | ||
| 16 | Etsy | Fashion & Accessoires | 2.65× | ||
| 17 | Crochet | Home & Garden | 2.33× | ||
| 18 | Knitting | Home & Garden | 2.31× | ||
| 19 | Linens | Home & Garden | 1.86× | ||
| 20 | Textile | Fashion & Accessoires | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.56× | |
| Price Sensitivity | PREMIUM | 1.29× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.84× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Social Media Usage | JOY | 0.86× |
Weaving has an estimated audience of 2,549,365 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
74.8% of Weaving fans are female, 25.2% are male, with an average age of 44.7 years.
Weaving fans show strongest brand affinity for Ravelry (11.55×), Wool (4.6×), and Knitting needle (7.73×) over the country average.
Weaving fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Weaving itself, the audience over-indexes on Wool (4.6×), Knitting needle (7.73×), Yarn (4.72×), and Knitting pattern (11.29×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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