A data profile of the people who buy, follow and care about Etsy in France — modelled from more than twelve digital signal sources. Etsy has an estimated audience of 3,377,346 people in France.
The average Etsy fan in France is 39.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Handicraft, France, Clothing, with strongest over-indexing on Handicraft (3.05× the country average).
Demographically, the Etsy audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Etsy fan in France is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Handicraft.
The key figures that characterise the Etsy profile in France.
75.3% are female, 24.7% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 39.0 |
| Estimated audience size | 3,377,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Etsy audience comes from France.
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 8.7% |
| Germany | 7.1% |
Where the Etsy audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~300K | 1.11× | |
| 02 | Centre-Val de Loire | ~100K | 1.10× | |
| 03 | Occitanie | ~300K | 1.08× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.07× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 1.06× | |
| 06 | Normandy | ~200K | 1.05× | |
| 07 | Auvergne-Rhône-Alpes | ~400K | 1.01× | |
| 08 | Hauts-de-France | ~300K | 1.01× | |
| 09 | Brittany | ~200K | 1.00× | |
| 10 | Pays de la Loire | ~200K | 0.99× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.94× | |
| 12 | Île-de-France | ~500K | 0.85× | |
| 13 | Corsica | ~10K | 0.72× |
The strongest cross-interests of the Etsy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arts and Crafts movement | Arts & Culture | 8.67× | ||
| 02 | Handmade Crafts | Kids & Family | 5.44× | ||
| 03 | HEMA | Shopping | 5.29× | ||
| 04 | Pattern (sewing) | Home & Garden | 4.79× | ||
| 05 | Handmade | Home & Garden | 4.23× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 4.15× | ||
| 07 | Home décor products | Home & Garden | 3.94× | ||
| 08 | Crochet | Home & Garden | 3.80× | ||
| 09 | Knitting | Home & Garden | 3.37× | ||
| 10 | Home Interior Design | Home & Garden | 3.18× | ||
| 11 | Organic product | Food & Beverages | 3.17× | ||
| 12 | Handicraft | Home & Garden | 3.05× | ||
| 13 | Decoration | Home & Garden | 2.93× | ||
| 14 | Lego | Kids & Family | 2.44× | ||
| 15 | Primark | Shopping | 2.21× | ||
| 16 | Home improvement | Home & Garden | 2.18× | ||
| 17 | Crafts | Home & Garden | 2.05× | ||
| 18 | France | Travel & Leisure | 1.73× | ||
| 19 | Harry Potter | Movies & TV | 1.73× | ||
| 20 | Clothing | Fashion & Accessoires | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.27× | |
| Creativity | OPEN | 2.04× | |
| Sustainability | BALANCE | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Career Orientation | POWER | 0.89× |
Etsy has an estimated audience of 3,377,346 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.3% of Etsy fans are female, 24.7% are male, with an average age of 39.0 years.
Etsy fans show strongest brand affinity for Handicraft (3.05×), France (1.73×), and Clothing (1.65×) over the country average.
Etsy fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Etsy itself, the audience over-indexes on France (1.73×), Clothing (1.65×), Home improvement (2.18×), and Arts and Crafts movement (8.67×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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