A data profile of the people who buy, follow and care about Home Interior Design in France — modelled from more than twelve digital signal sources. Home Interior Design has an estimated audience of 4,441,268 people in France.
Home Interior Design fans in France are concentrated in Île-de-France, with strong brand affinity for Love & Sex.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Sustainable products, Christmas Gift, with strongest over-indexing on Love & Sex (423.23× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Home Interior Design fan in France shows strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Home Interior Design profile in France.
| Metric | Value |
|---|---|
| Estimated audience size | 4,441,268 |
of the worldwide Home Interior Design audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 7.5% |
| United Kingdom | 7.0% |
Where the Home Interior Design audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~30K | 1.36× | |
| 02 | Île-de-France | ~900K | 1.08× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 0.98× | |
| 04 | Bourgogne-Franche-Comté | ~200K | 0.98× | |
| 05 | Centre-Val de Loire | ~200K | 0.98× | |
| 06 | Normandy | ~200K | 0.97× | |
| 07 | Hauts-de-France | ~400K | 0.95× | |
| 08 | Pays de la Loire | ~200K | 0.95× | |
| 09 | Brittany | ~200K | 0.95× | |
| 10 | Grand Est | ~300K | 0.94× | |
| 11 | Nouvelle-Aquitaine | ~400K | 0.92× | |
| 12 | Occitanie | ~400K | 0.92× | |
| 13 | Auvergne-Rhône-Alpes | ~500K | 0.91× |
The strongest cross-interests of the Home Interior Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 468.16× | ||
| 02 | Love & Sex | Kids & Family | 423.23× | ||
| 03 | Sustainable products | Politics & Society | 67.01× | ||
| 04 | Christmas Gift | Kids & Family | 56.73× | ||
| 05 | Christmas tree | Kids & Family | 48.79× | ||
| 06 | Girl power | Politics & Society | 26.74× | ||
| 07 | Breast Cancer awareness | Health | 25.22× | ||
| 08 | Christmas lights | Home & Garden | 24.07× | ||
| 09 | Property finder | Home & Garden | 12.27× | ||
| 10 | Scandinavian design | Home & Garden | 11.67× | ||
| 11 | Residential area | Home & Garden | 9.50× | ||
| 12 | Floral design | Home & Garden | 9.31× | ||
| 13 | Kitchen garden | Home & Garden | 8.35× | ||
| 14 | First-time buyer | Shopping | 7.82× | ||
| 15 | Bohemian style | Fashion & Accessoires | 7.14× | ||
| 16 | Flea market | Home & Garden | 6.17× | ||
| 17 | Wildlife photography | Technology & Electronics | 6.14× | ||
| 18 | Travel photography | Technology & Electronics | 4.57× | ||
| 19 | Fine-art photography | Technology & Electronics | 4.57× | ||
| 20 | Renovation | Home & Garden | 2.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 5.34× | |
| Travelling | THRILL | 3.72× | |
| Design Affinity | PREMIUM | 3.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Extroversion | THRILL | 0.90× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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