A data profile of the people who buy, follow and care about First-time buyer in France — modelled from more than twelve digital signal sources. First-time buyer has an estimated audience of 2,561,688 people in France.
The average First-time buyer fan in France is 48.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Moving company, Starter home, Home construction, with strongest over-indexing on Moving company (17.76× the country average).
Demographically, the First-time buyer audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical First-time buyer fan in France is balanced, around 48.4 years old, with strong Design Affinity tendencies and a notable affinity for Moving company.
The key figures that characterise the First-time buyer profile in France.
53.9% are female, 46.1% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 48.4 |
| Estimated audience size | 2,561,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 45% |
of the worldwide First-time buyer audience comes from France.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 7.5% |
| Japan | 4.9% |
Where the First-time buyer audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.64× | |
| 02 | Normandy | ~100K | 1.03× | |
| 03 | Centre-Val de Loire | ~100K | 1.02× | |
| 04 | Corsica | ~10K | 1.01× | |
| 05 | Pays de la Loire | ~100K | 1.00× | |
| 06 | Brittany | ~100K | 1.00× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.99× | |
| 08 | Hauts-de-France | ~200K | 0.97× | |
| 09 | Occitanie | ~200K | 0.97× | |
| 10 | Grand Est | ~200K | 0.97× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.97× | |
| 12 | Nouvelle-Aquitaine | ~200K | 0.96× | |
| 13 | Auvergne-Rhône-Alpes | ~300K | 0.94× |
The strongest cross-interests of the First-time buyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Starter home | Home & Garden | 23.36× | ||
| 02 | Moving company | Home & Garden | 17.76× | ||
| 03 | Home Renovations | Home & Garden | 12.10× | ||
| 04 | Home construction | Home & Garden | 10.89× | ||
| 05 | Property finder | Home & Garden | 10.14× | ||
| 06 | Residential area | Home & Garden | 9.21× | ||
| 07 | Real estate development | Business & Career | 8.27× | ||
| 08 | Home Interior Design | Home & Garden | 7.82× | ||
| 09 | Bedroom furniture | Home & Garden | 7.76× | ||
| 10 | Modern architecture | Arts & Culture | 7.63× | ||
| 11 | Home decorating ideas | Home & Garden | 7.28× | ||
| 12 | Architecture & Interior Design | Home & Garden | 7.14× | ||
| 13 | Home repair | Home & Garden | 6.94× | ||
| 14 | Luxury real estate | Business & Career | 6.58× | ||
| 15 | Mortgage loans | Business & Career | 6.54× | ||
| 16 | Alinea | Home & Garden | 5.51× | ||
| 17 | Home Design | Home & Garden | 5.11× | ||
| 18 | Architecture & Design | Business & Career | 4.57× | ||
| 19 | Renovation | Home & Garden | 4.00× | ||
| 20 | Clothing | Fashion & Accessoires | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.56× | |
| Luxury Orientation | PREMIUM | 2.70× | |
| Travelling | THRILL | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Community Orientation | OPEN | 0.99× |
First-time buyer has an estimated audience of 2,561,688 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.9% of First-time buyer fans are female, 46.1% are male, with an average age of 48.4 years.
First-time buyer fans show strongest brand affinity for Moving company (17.76×), Starter home (23.36×), and Home construction (10.89×) over the country average.
First-time buyer fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond First-time buyer itself, the audience over-indexes on Starter home (23.36×), Home construction (10.89×), Home Interior Design (7.82×), and Real estate development (8.27×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for First-time buyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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