A data profile of the people who buy, follow and care about Alinea in France — modelled from more than twelve digital signal sources. Alinea has an estimated audience of 4,660,993 people in France.
The average Alinea fan in France is 43.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (269.95× the country average).
Demographically, the Alinea audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Alinea fan in France is more female, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Alinea profile in France.
63.1% are female, 36.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 43.3 |
| Estimated audience size | 4,660,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Alinea audience comes from France.
| Country | Share |
|---|---|
| France | 72.9% |
| Denmark | 11.2% |
| United States | 8.0% |
Where the Alinea audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~700K | 1.88× | |
| 02 | Nouvelle-Aquitaine | ~700K | 1.60× | |
| 03 | Occitanie | ~600K | 1.38× | |
| 04 | Auvergne-Rhône-Alpes | ~700K | 1.21× | |
| 05 | Île-de-France | ~1M | 1.06× | |
| 06 | Normandy | ~300K | 1.05× | |
| 07 | Centre-Val de Loire | ~200K | 0.87× | |
| 08 | Grand Est | ~300K | 0.86× | |
| 09 | Hauts-de-France | ~400K | 0.85× | |
| 10 | Pays de la Loire | ~200K | 0.73× | |
| 11 | Corsica | ~10K | 0.57× | |
| 12 | Brittany | ~100K | 0.50× | |
| 13 | Bourgogne-Franche-Comté | ~90K | 0.46× |
The strongest cross-interests of the Alinea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 269.95× | ||
| 02 | Selfridges | Shopping | 204.19× | ||
| 03 | Christmas Gift | Kids & Family | 30.54× | ||
| 04 | Christmas tree | Kids & Family | 29.11× | ||
| 05 | Sustainable products | Politics & Society | 14.54× | ||
| 06 | Kitchen garden | Home & Garden | 14.53× | ||
| 07 | Breast Cancer awareness | Health | 13.47× | ||
| 08 | Girl power | Politics & Society | 13.18× | ||
| 09 | Dentistry | Business & Career | 9.14× | ||
| 10 | Property finder | Home & Garden | 8.47× | ||
| 11 | Bathtub | Beauty & Wellness | 6.61× | ||
| 12 | Scandinavian design | Home & Garden | 5.99× | ||
| 13 | First-time buyer | Shopping | 5.51× | ||
| 14 | Roche Bobois | Home & Garden | 4.86× | ||
| 15 | Zara Home | Home & Garden | 4.66× | ||
| 16 | Apartment | Business & Career | 2.67× | ||
| 17 | Renovation | Home & Garden | 2.61× | ||
| 18 | Conforama | Home & Garden | 2.30× | ||
| 19 | Brico Dépôt | Shopping | 1.92× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.08× | |
| Design Affinity | PREMIUM | 2.69× | |
| Career Orientation | POWER | 2.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.94× |
Alinea's target market in France covers an estimated 4,660,993 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
63.1% of the Alinea audience are female, 36.9% are male, with an average age of 43.3 years.
Alinea fans show strongest brand affinity for Love & Sex (269.95×), Christmas Gift (30.54×), and Christmas tree (29.11×) over the country average.
Alinea fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Nouvelle-Aquitaine (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Alinea itself, the audience over-indexes on Christmas Gift (30.54×), Christmas tree (29.11×), Kitchen garden (14.53×), and Sustainable products (14.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Alinea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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