Rascasse Audience Intelligence

Alinea Target Market in United States

A data profile of the people who buy, follow and care about Alinea in United States — modelled from more than twelve digital signal sources. Alinea has an estimated audience of 514,280 people in United States.

#3709among Brand in United States#1457in Home & Garden

The average Alinea fan in United States is 42.0 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, New York.

Top brand affinities include Bathroom cabinet, Modern architecture, Renovation, with strongest over-indexing on Bathroom cabinet (26.4× the country average).

Demographically, the Alinea audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alinea fan in United States is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Bathroom cabinet.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alinea profile in United States.

Audience size
514K
in United States
Gender
62.4%♀
37.6% male
Age
42.0
average years
Country rank
#36060
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alinea

62.4% are female, 37.6% are male, average age 42.0.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Alinea audience in United States
MetricValue
Female62.4%
Male37.6%
Average age42.0
Estimated audience size514,280
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Alinea audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Alinea audience comes from United States.

Worldwide audience distribution share by country for Alinea
CountryShare
France72.9%
Denmark11.2%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alinea audience in United States is strongest.

Fig. 05

Top regions by affinity

Alinea customers by region in United States
#RegionReachAffinity×
01Illinois~200K11.76×
02Washington, District of Columbia~2K1.63×
03Wisconsin~10K1.55×
04New York~30K1.25×
05Indiana~10K1.24×
06Massachusetts~10K1.08×
07Michigan~10K1.07×
08Missouri~8K1.05×
09California~50K1.03×
10Hawaii~2K0.98×
11Colorado~7K0.97×
12Washington~9K0.95×
13Montana~1K0.95×
14Iowa~4K0.94×
15Nevada~4K0.91×
16Minnesota~6K0.90×
17Vermont<1K0.87×
18Connecticut~4K0.85×
19Rhode Island~1K0.85×
20Alaska<1K0.84×
21New Jersey~10K0.83×
22Ohio~10K0.80×
23Nebraska~2K0.80×
24Virginia~9K0.78×
25Oregon~4K0.78×
26New Hampshire~1K0.78×
27Maine~1K0.78×
28North Dakota<1K0.78×
29Kansas~3K0.76×
30South Dakota<1K0.76×
31Tennessee~7K0.75×
32Pennsylvania~10K0.73×
33Maryland~6K0.73×
34Louisiana~5K0.73×
35Kentucky~4K0.73×
36Florida~20K0.72×
37Arizona~7K0.72×
38Delaware<1K0.72×
39Utah~3K0.71×
40Texas~30K0.70×
41Georgia~10K0.70×
42North Carolina~10K0.69×
43Arkansas~3K0.69×
44New Mexico~2K0.68×
45West Virginia~2K0.68×
46Idaho~2K0.67×
47Alabama~4K0.65×
48South Carolina~5K0.64×
49Oklahoma~3K0.63×
50Mississippi~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Alinea, United States
0.62×1.00×11.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alinea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alinea audience
#·InterestCategoryAffinity×
01Bathroom cabinetHome & Garden26.40×
02Family carCars & Mobility4.25×
03High-net-worth individualBusiness & Career4.24×
04Modern architectureArts & Culture4.05×
05Home automationTechnology & Electronics3.54×
06Property finderHome & Garden3.48×
07Luxury real estateBusiness & Career2.62×
08RenovationHome & Garden2.57×
09First-time buyerShopping2.42×
10IKEAHome & Garden2.38×
11Trader Joe'sShopping2.25×
12Mortgage loansBusiness & Career2.21×
13Discount storesShopping2.21×
14ApartmentBusiness & Career2.09×
15Interior designBusiness & Career1.81×
16AirbnbTravel & Leisure1.80×
17Hobby LobbyHome & Garden1.80×
18FurnitureHome & Garden1.75×
19Do it yourself (DIY)Home & Garden1.64×
20PinterestInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alinea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alinea audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.81×
IndulgenceJOY2.59×
Luxury OrientationPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alinea audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Social Media UsageJOY0.96×
SpiritualityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alinea's target market in United States?

Alinea's target market in United States covers an estimated 514,280 people, concentrated in Illinois and California.

02

What is the gender split and age of Alinea customers?

62.4% of the Alinea audience are female, 37.6% are male, with an average age of 42.0 years.

03

Which brands do Alinea fans like most?

Alinea fans show strongest brand affinity for Bathroom cabinet (26.4×), Modern architecture (4.05×), and Renovation (2.57×) over the country average.

04

Where do Alinea fans live in United States?

Alinea fans in United States are most concentrated in Illinois (reach ~200K), California (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Alinea fans also like?

Beyond Alinea itself, the audience over-indexes on Modern architecture (4.05×), Renovation (2.57×), Property finder (3.48×), and Trader Joe's (2.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Alinea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alinea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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