Rascasse Audience Intelligence

Bathroom cabinet Audience in United States

A data profile of the people who buy, follow and care about Bathroom cabinet in United States — modelled from more than twelve digital signal sources. Bathroom cabinet has an estimated audience of 893,936 people in United States.

#9096among Topic in United States#1176in Home & Garden

The average Bathroom cabinet fan in United States is 45.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home Designing, Mattress pad, Hotel design, with strongest over-indexing on Home Designing (39.6× the country average).

Demographically, the Bathroom cabinet audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bathroom cabinet fan in United States is more female, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Home Designing.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bathroom cabinet profile in United States.

Audience size
894K
in United States
Gender
64.8%♀
35.2% male
Age
45.8
average years
Country rank
#25513
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bathroom cabinet fans

64.8% are female, 35.2% are male, average age 45.8.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Bathroom cabinet audience in United States
MetricValue
Female64.8%
Male35.2%
Average age45.8
Estimated audience size893,936
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Bathroom cabinet audience in United States
Age bracketShare%
16-197%
20-2911%
30-3921%
40-4928%
50+33%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Bathroom cabinet audience comes from United States.

Worldwide audience distribution share by country for Bathroom cabinet
CountryShare
United States25.7%
China6.1%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bathroom cabinet audience in United States is strongest.

Fig. 05

Top regions by affinity

Bathroom cabinet fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K1.16×
02Connecticut~10K1.16×
03West Virginia~5K1.16×
04North Carolina~30K1.15×
05California~100K1.14×
06Michigan~30K1.13×
07Louisiana~10K1.13×
08Florida~70K1.12×
09New Hampshire~4K1.11×
10Maine~4K1.11×
11Delaware~3K1.11×
12Illinois~30K1.10×
13South Carolina~10K1.10×
14Alabama~10K1.09×
15Mississippi~8K1.08×
16Kentucky~10K1.07×
17New Jersey~20K1.06×
18Massachusetts~20K1.06×
19New York~50K1.05×
20Rhode Island~3K1.05×
21Vermont~2K1.02×
22Washington~20K1.01×
23Arkansas~7K1.01×
24Montana~3K1.01×
25Georgia~30K0.99×
26New Mexico~4K0.99×
27Texas~80K0.98×
28Pennsylvania~30K0.98×
29Ohio~30K0.98×
30Iowa~7K0.98×
31Kansas~7K0.98×
32Arizona~20K0.97×
33Colorado~10K0.97×
34Oregon~10K0.97×
35Indiana~20K0.96×
36Wisconsin~10K0.95×
37Idaho~4K0.95×
38South Dakota~2K0.95×
39Missouri~10K0.94×
40Virginia~20K0.93×
41Oklahoma~9K0.93×
42Nebraska~4K0.93×
43Maryland~10K0.90×
44Utah~7K0.89×
45Minnesota~10K0.87×
46North Dakota~2K0.86×
47Nevada~7K0.83×
48Alaska~2K0.80×
49Washington, District of Columbia~2K0.76×
50Hawaii~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Bathroom cabinet, United States
0.73×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bathroom cabinet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bathroom cabinet audience
#·InterestCategoryAffinity×
01BadeaHome & Garden390.00×
02Hotel designBusiness & Career88.80×
03Mattress padHome & Garden74.30×
04Paver (flooring)Home & Garden67.76×
05HansgroheHome & Garden56.89×
06Sliding DoorsMovies & TV46.89×
07Roofing ContractorBusiness & Career46.12×
08Home DesigningHome & Garden39.60×
09Porcelain tileHome & Garden30.96×
10Mattress WarehouseHome & Garden29.01×
11Plumbing fixtureHome & Garden15.36×
12Home RenovationsHome & Garden14.62×
13Shelf (storage)Home & Garden14.59×
14Architecture & Interior DesignHome & Garden12.06×
15Home Interior DesignHome & Garden10.09×
16Architecture & DesignBusiness & Career8.17×
17H.O.M.E.Home & Garden7.89×
18Home DesignHome & Garden7.11×
19MenardsHome & Garden6.60×
20Home constructionHome & Garden4.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bathroom cabinet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bathroom cabinet audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.74×
Design AffinityPREMIUM4.27×
DIY MentalityTHRILL2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bathroom cabinet audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.06×
ExtroversionTHRILL1.06×
Early Adopter MentalityPOWER1.28×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bathroom cabinet have in United States?

Bathroom cabinet has an estimated audience of 893,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bathroom cabinet fans?

64.8% of Bathroom cabinet fans are female, 35.2% are male, with an average age of 45.8 years.

03

Which brands do Bathroom cabinet fans like most?

Bathroom cabinet fans show strongest brand affinity for Home Designing (39.6×), Mattress pad (74.3×), and Hotel design (88.8×) over the country average.

04

Where do Bathroom cabinet fans live in United States?

Bathroom cabinet fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bathroom cabinet fans also like?

Beyond Bathroom cabinet itself, the audience over-indexes on Mattress pad (74.3×), Hotel design (88.8×), Home Renovations (14.62×), and Paver (flooring) (67.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bathroom cabinet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bathroom cabinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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