Bathroom cabinet Audience in United States

Bathroom cabinet logo

Bathroom cabinet has an estimated audience of 893,936 people in United States. 64.8% are female, 35.2% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Home Designing, Mattress pad, Hotel design, Home Renovations, Paver (flooring).

The average Bathroom cabinet fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home Designing, Mattress pad, Hotel design, with strongest over-indexing on Home Designing (39.6× the country average). Demographically, the Bathroom cabinet audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bathroom cabinet fans

Demographic split for Bathroom cabinet audience in United States
MetricValue
Female64.8%
Male35.2%
Average age45.8
Estimated audience size893,936

Audience persona

The typical Bathroom cabinet fan in United States is more female, around 45.8 years old, with strong Design Affinity tendencies and a notable affinity for Home Designing.

Top regions in United States

Top regions ranked by reach for Bathroom cabinet in United States
RegionReachAffinity
California113,2451.15×
Texas76,5561×
Florida69,9981.16×
New York55,8641.12×
Illinois34,7041.17×
Pennsylvania30,4181.01×
North Carolina30,1011.12×
Ohio28,5731.04×
Georgia28,4571.03×
Michigan27,9781.2×
New Jersey25,6861.13×
Virginia20,8390.96×
Tennessee19,9741.11×
Massachusetts19,6051.11×
Washington18,6581.04×
Arizona18,1350.99×
Indiana16,0850.98×
South Carolina15,2621.13×
Maryland14,4460.94×
Colorado14,1341×
Alabama13,5891.09×
Missouri13,5790.94×
Wisconsin12,8010.95×
Louisiana12,6421.1×
Kentucky12,1341.08×
Minnesota11,3880.89×
Connecticut11,0081.23×
Oregon9,8760.96×
Oklahoma9,1950.93×
Mississippi7,7061.05×
Arkansas7,3761×
Nevada7,0600.82×
Iowa7,0280.95×
Kansas6,9280.98×
Utah6,8860.86×
West Virginia4,7081.13×
New Mexico4,2180.94×
Idaho4,1250.92×
New Hampshire4,0151.14×
Nebraska3,8870.87×
Maine3,4831.09×
Rhode Island2,9271.03×
Hawaii2,4920.65×
Montana2,4861×
Delaware2,2700.92×
Washington, District of Columbia1,8980.71×
South Dakota1,8330.89×
Wyoming1,5411.16×
Vermont1,4820.94×
North Dakota1,3360.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bathroom cabinet audience
BrandAffinityCategory
Home Designing39.6×Home & Garden
Mattress pad74.3×Home & Garden
Hotel design88.8×Business & Career
Home Renovations14.62×Home & Garden
Paver (flooring)67.76×Home & Garden
Badea390×Home & Garden
Home Interior Design10.09×Home & Garden
Sliding Doors46.89×Movies & TV
Shelf (storage)14.59×Home & Garden
Mattress Warehouse29.01×Home & Garden
Roofing Contractor46.12×Business & Career
Porcelain tile30.96×Home & Garden
Menards6.6×Home & Garden
Architecture & Design8.17×Business & Career
Home Design7.11×Home & Garden
Hansgrohe56.89×Home & Garden
Plumbing fixture15.36×Home & Garden
H.O.M.E.7.89×Home & Garden
Architecture & Interior Design12.06×Home & Garden
Home construction4.94×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bathroom cabinet audience
TraitClusterScore
Design AffinityPREMIUM4.83
Quality AwarenessPREMIUM3.22
DIY MentalityTHRILL3.11
Luxury OrientationPREMIUM2.95
IndulgenceJOY2.75
Family OrientationCONSERVATISM2.62

Worldwide distribution

Worldwide audience distribution share by country for Bathroom cabinet
CountryShare
United States25.7%
China6.1%
United Kingdom5.4%

See Bathroom cabinet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bathroom cabinet have in United States?

Bathroom cabinet has an estimated audience of 893,936 people in United States, concentrated in California and Texas.

What is the gender split and age of Bathroom cabinet fans?

64.8% of Bathroom cabinet fans are female, 35.2% are male, with an average age of 45.8 years.

Which brands do Bathroom cabinet fans like most?

Bathroom cabinet fans show strongest brand affinity for Home Designing (39.6×), Mattress pad (74.3×), and Hotel design (88.8×) over the country average.

Where do Bathroom cabinet fans live in United States?

Bathroom cabinet fans in United States are most concentrated in California (reach 113,245), Texas (reach 76,556), and Florida (reach 69,998). These three regions account for the largest share of the active audience.

What other brands do Bathroom cabinet fans also like?

Beyond Bathroom cabinet itself, the audience over-indexes on Mattress pad (74.3×), Hotel design (88.8×), Home Renovations (14.62×), and Paver (flooring) (67.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bathroom cabinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.