Mattress pad Audience in United States

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Mattress pad has an estimated audience of 687,844 people in United States. 58.9% are female, 41.1% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Mattress protector, Internet café, Memory foam, Gabi (footballer), Best Buy.

The average Mattress pad fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mattress protector, Internet café, Memory foam, with strongest over-indexing on Mattress protector (28.56× the country average). Demographically, the Mattress pad audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mattress pad fans

Demographic split for Mattress pad audience in United States
MetricValue
Female58.9%
Male41.1%
Average age42.3
Estimated audience size687,844

Audience persona

The typical Mattress pad fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Mattress protector.

Top regions in United States

Top regions ranked by reach for Mattress pad in United States
RegionReachAffinity
California71,5360.95×
Texas52,0840.88×
New York41,4441.08×
Florida41,1230.88×
Illinois26,9411.18×
Georgia23,1881.09×
Pennsylvania22,7600.98×
Michigan22,6871.26×
North Carolina22,0241.06×
Ohio21,1451×
Virginia17,4191.04×
Massachusetts16,9751.25×
New Jersey16,2180.93×
Tennessee13,2890.96×
Arizona12,8730.92×
Washington12,8320.93×
Wisconsin12,7811.24×
Indiana12,6951.01×
Minnesota12,5391.27×
Maryland11,9321.01×
Missouri11,4691.03×
Colorado11,1701.03×
South Carolina10,5881.02×
Alabama10,3271.07×
Louisiana9,2931.05×
Kentucky8,5790.99×
Connecticut8,1741.18×
Oregon7,5280.95×
Oklahoma6,8560.9×
Mississippi6,5411.15×
Iowa6,3191.12×
Utah5,2810.86×
Kansas5,1830.96×
Arkansas5,1700.91×
Nevada5,0430.76×
Nebraska3,5041.02×
Idaho3,4781.01×
New Hampshire2,7871.03×
Maine2,7661.12×
West Virginia2,7480.86×
New Mexico2,7460.8×
Hawaii2,2380.76×
Rhode Island2,2171.01×
Montana2,1901.15×
Washington, District of Columbia1,9480.94×
South Dakota1,5680.99×
Delaware1,5340.81×
North Dakota1,4141×
Vermont1,3531.12×
Alaska1,0360.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mattress pad audience
BrandAffinityCategory
Mattress protector28.56×Home & Garden
Internet café31.48×Internet & Social Media
Memory foam10.74×Home & Garden
Gabi (footballer)73.58×Sports
Best Buy3.47×Shopping
Mattress Firm9.27×Home & Garden
Mattress4.22×Home & Garden
Rocking chair16.34×Home & Garden
Week3.67×Business & Career
Bed frame6.24×Home & Garden
Religion2.67×Business & Career
Our Family Wedding39.05×Movies & TV
Bed3.33×Home & Garden
Christmas2.83×Kids & Family
Helix Sleep42.01×
Sleep2.88×Health
Bedroom4.08×Home & Garden
Meditation3.18×Health
Before Midnight (film)13.32×Movies & TV
Couch4.49×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mattress pad audience
TraitClusterScore
Design AffinityPREMIUM2.6
DIY MentalityTHRILL1.6
Quality AwarenessPREMIUM1.49
Price SensitivityPREMIUM1.45
IndulgenceJOY1.38
CreativityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Mattress pad
CountryShare
United States36.4%
Japan8.6%
United Kingdom5.7%

See Mattress pad audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mattress pad have in United States?

Mattress pad has an estimated audience of 687,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Mattress pad fans?

58.9% of Mattress pad fans are female, 41.1% are male, with an average age of 42.3 years.

Which brands do Mattress pad fans like most?

Mattress pad fans show strongest brand affinity for Mattress protector (28.56×), Internet café (31.48×), and Memory foam (10.74×) over the country average.

Where do Mattress pad fans live in United States?

Mattress pad fans in United States are most concentrated in California (reach 71,536), Texas (reach 52,084), and New York (reach 41,444). These three regions account for the largest share of the active audience.

What other brands do Mattress pad fans also like?

Beyond Mattress pad itself, the audience over-indexes on Internet café (31.48×), Memory foam (10.74×), Gabi (footballer) (73.58×), and Best Buy (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress pad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.