Rascasse Audience Intelligence

Mattress pad Audience in United States

A data profile of the people who buy, follow and care about Mattress pad in United States — modelled from more than twelve digital signal sources. Mattress pad has an estimated audience of 687,844 people in United States.

#10119among Topic in United States#1311in Home & Garden

The average Mattress pad fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mattress protector, Internet café, Memory foam, with strongest over-indexing on Mattress protector (28.56× the country average).

Demographically, the Mattress pad audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mattress pad fan in United States is more female, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Mattress protector.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mattress pad profile in United States.

Audience size
688K
in United States
Gender
58.9%♀
41.1% male
Age
42.3
average years
Country rank
#30233
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mattress pad fans

58.9% are female, 41.1% are male, average age 42.3.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Mattress pad audience in United States
MetricValue
Female58.9%
Male41.1%
Average age42.3
Estimated audience size687,844
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Mattress pad audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3917%
40-4920%
50+30%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Mattress pad audience comes from United States.

Worldwide audience distribution share by country for Mattress pad
CountryShare
United States36.4%
Japan8.6%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mattress pad audience in United States is strongest.

Fig. 05

Top regions by affinity

Mattress pad fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.25×
02Michigan~20K1.21×
03Massachusetts~20K1.21×
04Wisconsin~10K1.20×
05Montana~2K1.16×
06Connecticut~8K1.15×
07Mississippi~6K1.14×
08North Dakota~2K1.14×
09Illinois~30K1.13×
10Maine~3K1.13×
11Vermont~1K1.13×
12Iowa~6K1.08×
13New Hampshire~3K1.07×
14Alabama~10K1.06×
15South Dakota~2K1.06×
16Georgia~20K1.04×
17Nebraska~4K1.04×
18North Carolina~20K1.02×
19Colorado~10K1.02×
20South Carolina~10K1.02×
21New York~40K1.01×
22Rhode Island~2K1.01×
23Virginia~20K1.00×
24Missouri~10K1.00×
25Louisiana~9K1.00×
26Indiana~10K0.99×
27Maryland~10K0.99×
28Idaho~3K0.99×
29Kentucky~8K0.98×
30Kansas~5K0.98×
31Washington, District of Columbia~2K0.98×
32Pennsylvania~20K0.96×
33Tennessee~10K0.96×
34Oregon~8K0.96×
35Ohio~20K0.95×
36Arkansas~5K0.94×
37Delaware~2K0.93×
38West Virginia~3K0.92×
39California~70K0.91×
40Washington~10K0.90×
41Oklahoma~7K0.90×
42Arizona~10K0.89×
43New Jersey~20K0.88×
44Alaska~1K0.88×
45Utah~5K0.87×
46Florida~40K0.86×
47New Mexico~3K0.85×
48Hawaii~3K0.85×
49Texas~50K0.82×
50Nevada~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Mattress pad, United States
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mattress pad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mattress pad audience
#·InterestCategoryAffinity×
01Gabi (footballer)Sports73.58×
02Baby MagicKids & Family58.77×
03Helix SleepBrand42.01×
04Our Family WeddingMovies & TV39.05×
05Internet caféInternet & Social Media31.48×
06Mattress protectorHome & Garden28.56×
07Rocking chairHome & Garden16.34×
08Before Midnight (film)Movies & TV13.32×
09Memory foamHome & Garden10.74×
10Mattress FirmHome & Garden9.27×
11Bed frameHome & Garden6.24×
12MattressHome & Garden4.22×
13BedroomHome & Garden4.08×
14WeekBusiness & Career3.67×
15Best BuyShopping3.47×
16BedHome & Garden3.33×
17MeditationHealth3.18×
18SleepHealth2.88×
19ChristmasKids & Family2.83×
20ReligionBusiness & Career2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mattress pad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mattress pad audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.55×
Quality AwarenessPREMIUM1.55×
DIY MentalityTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mattress pad audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.03×
Pet OwnershipJOY1.06×
ExtroversionTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mattress pad have in United States?

Mattress pad has an estimated audience of 687,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mattress pad fans?

58.9% of Mattress pad fans are female, 41.1% are male, with an average age of 42.3 years.

03

Which brands do Mattress pad fans like most?

Mattress pad fans show strongest brand affinity for Mattress protector (28.56×), Internet café (31.48×), and Memory foam (10.74×) over the country average.

04

Where do Mattress pad fans live in United States?

Mattress pad fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mattress pad fans also like?

Beyond Mattress pad itself, the audience over-indexes on Internet café (31.48×), Memory foam (10.74×), Gabi (footballer) (73.58×), and Best Buy (3.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mattress pad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress pad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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