Helix Sleep Audience in United States

Helix Sleep logo

Helix Sleep has an estimated audience of 285,029 people in United States. 49.9% are female, 50.1% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Orthopedic mattress, Mattress pad, Tempur-Pedic, Yin yoga, Planet Fitness.

The average Helix Sleep fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Orthopedic mattress, Mattress pad, Tempur-Pedic, with strongest over-indexing on Orthopedic mattress (88.52× the country average). Demographically, the Helix Sleep audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Helix Sleep fans

Demographic split for Helix Sleep audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.5
Estimated audience size285,029

Audience persona

The typical Helix Sleep fan in United States is balanced, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Orthopedic mattress.

Top regions in United States

Top regions ranked by reach for Helix Sleep in United States
RegionReachAffinity
California26,6800.85×
Texas20,4860.84×
Florida17,0570.88×
New York16,1271.01×
Ohio9,6941.1×
Illinois9,2830.98×
Pennsylvania9,1740.96×
North Carolina8,6111×
Georgia7,6900.88×
Michigan7,5471.01×
Virginia6,8970.99×
Tennessee6,2081.09×
New Jersey6,1710.85×
Washington6,1081.07×
Arizona6,0591.04×
Indiana5,8551.12×
Missouri5,2641.15×
Colorado5,2571.17×
Wisconsin4,9691.16×
Massachusetts4,9380.88×
Minnesota4,7691.17×
South Carolina3,9080.91×
Maryland3,9030.8×
Oregon3,8431.18×
Kentucky3,7421.05×
Alabama3,6590.92×
Oklahoma3,4011.07×
Utah3,1651.24×
Louisiana3,1090.85×
Connecticut2,6180.92×
Arkansas2,5601.09×
Kansas2,4491.09×
Iowa2,4361.04×
Nevada2,2080.8×
Mississippi2,0890.89×
Idaho1,7611.23×
Nebraska1,4941.05×
New Mexico1,3700.96×
West Virginia1,1980.9×
New Hampshire1,1821.05×
Maine1,0681.05×
Montana1,0271.3×
Hawaii9610.78×
North Dakota7441.27×
Rhode Island6790.75×
Washington, District of Columbia6630.77×
South Dakota6390.97×
Alaska5980.98×
Vermont5831.16×
Delaware4920.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Helix Sleep audience
BrandAffinityCategory
Orthopedic mattress88.52×Health
Mattress pad54.83×Home & Garden
Tempur-Pedic14.9×Home & Garden
Yin yoga10.18×Sports
Planet Fitness3.26×Sports
Mattress Firm8.28×Home & Garden
Bed frame5.9×Home & Garden
Kundalini yoga8.05×Health
Diaper bag4.05×Kids & Family
Hatha yoga6.37×Health
MSN2.31×News
Happiness1.83×Health
Kia Sportage11.37×Cars & Mobility
Clarinet5.03×Music & Radio
Sleepless in Seattle14.31×Movies & TV
Bass guitar2.65×Music & Radio
Blendtec34.14×Home & Garden
Nature1.59×Home & Garden
Bachelor of Business Administration19.38×Business & Career
Mattress protector8.94×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Helix Sleep audience
TraitClusterScore
MindfulnessBALANCE2.18
Urban LifestyleOPEN1.42
Design AffinityPREMIUM1.4
Quality AwarenessPREMIUM1.36
Early Adopter MentalityPOWER1.34
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Helix Sleep
CountryShare
United States74.4%
United Kingdom7.1%
Canada5.0%

See Helix Sleep audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Helix Sleep have in United States?

Helix Sleep has an estimated audience of 285,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Helix Sleep fans?

49.9% of Helix Sleep fans are female, 50.1% are male, with an average age of 41.5 years.

Which brands do Helix Sleep fans like most?

Helix Sleep fans show strongest brand affinity for Orthopedic mattress (88.52×), Mattress pad (54.83×), and Tempur-Pedic (14.9×) over the country average.

Where do Helix Sleep fans live in United States?

Helix Sleep fans in United States are most concentrated in California (reach 26,680), Texas (reach 20,486), and Florida (reach 17,057). These three regions account for the largest share of the active audience.

What other brands do Helix Sleep fans also like?

Beyond Helix Sleep itself, the audience over-indexes on Mattress pad (54.83×), Tempur-Pedic (14.9×), Yin yoga (10.18×), and Planet Fitness (3.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Helix Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.