Rascasse Audience Intelligence

Helix Sleep Target Market in United States

A data profile of the people who buy, follow and care about Helix Sleep in United States — modelled from more than twelve digital signal sources. Helix Sleep has an estimated audience of 290,481 people in United States.

#5093among Brand in United States

The average Helix Sleep fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Orthopedic mattress, Mattress pad, Tempur-Pedic, with strongest over-indexing on Orthopedic mattress (59.59× the country average).

Demographically, the Helix Sleep audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Helix Sleep fan in United States is balanced, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Orthopedic mattress.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helix Sleep profile in United States.

Audience size
290K
in United States
Gender
49.9%♀
50.1% male
Age
41.5
average years
Country rank
#49164
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Helix Sleep

49.9% are female, 50.1% are male, average age 41.5.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Helix Sleep audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.5
Estimated audience size290,481
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Helix Sleep audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

74.5%

of the worldwide Helix Sleep audience comes from United States.

Worldwide audience distribution share by country for Helix Sleep
CountryShare
United States74.5%
United Kingdom7.0%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helix Sleep audience in United States is strongest.

Fig. 05

Top regions by affinity

Helix Sleep customers by region in United States
#RegionReachAffinity×
01Idaho~2K1.21×
02Montana<1K1.19×
03Utah~3K1.18×
04North Dakota<1K1.15×
05Minnesota~5K1.14×
06Oregon~4K1.14×
07Colorado~5K1.13×
08Wisconsin~5K1.13×
09Iowa~3K1.11×
10Kansas~2K1.11×
11Indiana~6K1.10×
12Oklahoma~3K1.10×
13Maine~1K1.10×
14Missouri~5K1.09×
15Tennessee~6K1.08×
16Vermont<1K1.08×
17Ohio~9K1.07×
18New Hampshire~1K1.07×
19Arkansas~2K1.06×
20Nebraska~2K1.06×
21Arizona~6K1.04×
22Washington~6K1.03×
23South Dakota<1K1.03×
24Alaska<1K1.02×
25Michigan~8K1.01×
26Alabama~4K1.01×
27Kentucky~4K1.00×
28West Virginia~1K0.99×
29New Mexico~1K0.98×
30North Carolina~8K0.97×
31New York~20K0.95×
32Pennsylvania~9K0.93×
33Virginia~6K0.93×
34South Carolina~4K0.93×
35Connecticut~3K0.92×
36Mississippi~2K0.91×
37Illinois~9K0.90×
38Rhode Island<1K0.89×
39Massachusetts~5K0.88×
40Louisiana~3K0.88×
41Georgia~8K0.87×
42Washington, District of Columbia<1K0.86×
43Delaware<1K0.86×
44Hawaii~1K0.85×
45Nevada~2K0.84×
46Florida~20K0.83×
47Maryland~4K0.80×
48California~20K0.79×
49Texas~20K0.79×
50New Jersey~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Helix Sleep, United States
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helix Sleep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helix Sleep audience
#·InterestCategoryAffinity×
01Orthopedic mattressHealth59.59×
02BlendtecHome & Garden44.01×
03Mattress padHome & Garden42.01×
04Tempur-PedicHome & Garden16.14×
05Mattress FirmHome & Garden11.43×
06Yin yogaSports9.20×
07Kundalini yogaHealth7.35×
08Hatha yogaHealth5.50×
09Bed frameHome & Garden4.23×
10Nothing Bundt CakesFood & Beverages4.14×
11Home automationTechnology & Electronics3.75×
12Vehicle insuranceCars & Mobility3.19×
13FedExBusiness & Career2.87×
14Solar energyHome & Garden2.67×
15Mortgage loansBusiness & Career2.54×
16Discount storesShopping2.47×
17Pizza HutFood & Beverages2.42×
18SubwayFood & Beverages2.20×
19McDonald'sFood & Beverages2.10×
20PinterestInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helix Sleep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helix Sleep audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.10×
MindfulnessBALANCE1.88×
Price SensitivityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helix Sleep audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
Healthy LifestyleBALANCE0.86×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Helix Sleep's target market in United States?

Helix Sleep's target market in United States covers an estimated 290,481 people, concentrated in California and Texas.

02

What is the gender split and age of Helix Sleep customers?

49.9% of the Helix Sleep audience are female, 50.1% are male, with an average age of 41.5 years.

03

Which brands do Helix Sleep fans like most?

Helix Sleep fans show strongest brand affinity for Orthopedic mattress (59.59×), Mattress pad (42.01×), and Tempur-Pedic (16.14×) over the country average.

04

Where do Helix Sleep fans live in United States?

Helix Sleep fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Helix Sleep fans also like?

Beyond Helix Sleep itself, the audience over-indexes on Mattress pad (42.01×), Tempur-Pedic (16.14×), Mattress Firm (11.43×), and Yin yoga (9.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Helix Sleep audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Helix Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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