Tempur-Pedic Audience in United States

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Tempur-Pedic has an estimated audience of 4,000,959 people in United States. 58.9% are female, 41.1% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Mattress Firm, Hostelling International, Serta (company), Bank of America, Memory foam.

The average Tempur-Pedic fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mattress Firm, Hostelling International, Serta (company), with strongest over-indexing on Mattress Firm (11.01× the country average). Demographically, the Tempur-Pedic audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Mattresses

Demographics of Tempur-Pedic fans

Demographic split for Tempur-Pedic audience in United States
MetricValue
Female58.9%
Male41.1%
Average age44.8
Estimated audience size4,000,959

Audience persona

The typical Tempur-Pedic fan in United States is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mattress Firm.

Top regions in United States

Top regions ranked by reach for Tempur-Pedic in United States
RegionReachAffinity
California538,8231.22×
Texas409,3781.19×
Florida342,6731.27×
New York207,1130.93×
Illinois142,3531.07×
Georgia134,7011.09×
North Carolina129,3561.07×
Pennsylvania122,3120.91×
Ohio114,2790.93×
Virginia111,9871.15×
Michigan106,0941.01×
New Jersey99,9240.98×
Washington92,5581.15×
Tennessee87,9101.1×
Arizona79,9960.98×
Kentucky78,4931.56×
Indiana73,9481.01×
Massachusetts72,3310.92×
Colorado71,1401.13×
South Carolina64,0381.06×
Maryland63,0890.92×
Missouri61,5450.95×
Minnesota57,3671×
Wisconsin56,7910.94×
Alabama55,4160.99×
Louisiana53,3381.03×
Oregon45,8311×
Nevada43,0221.11×
Oklahoma41,0630.92×
Connecticut38,6880.96×
Iowa35,5301.08×
Kansas32,9911.05×
Utah32,9900.92×
Arkansas29,5000.89×
Mississippi29,1760.89×
Idaho24,1141.2×
New Mexico23,9701.19×
West Virginia18,4590.99×
Nebraska17,6180.88×
Hawaii15,7540.92×
New Hampshire14,2820.91×
Montana12,0761.09×
Maine11,7940.82×
Rhode Island9,3930.74×
North Dakota8,9921.09×
Washington, District of Columbia8,8790.74×
Delaware8,3760.76×
South Dakota7,8820.85×
Wyoming5,7460.97×
Alaska5,7410.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tempur-Pedic audience
BrandAffinityCategory
Mattress Firm11.01×Home & Garden
Hostelling International8.02×Travel & Leisure
Serta (company)16.52×Home & Garden
Bank of America2.67×Business & Career
Memory foam7.17×Home & Garden
Sealy Corporation15.95×Home & Garden
Mattress protector9.97×Home & Garden
Apartments.com5.39×Home & Garden
Adjustable bed13.06×Home & Garden
Mattress2.63×Home & Garden
CheapOair6.58×Travel & Leisure
Ortho Mattress15.64×Home & Garden
Sleeping positions8.8×Health
Orthopedic mattress15.58×Health
Anjelica Huston9.47×Movies & TV
Hobby Lobby1.76×Home & Garden
Week2.12×Business & Career
Rooms To Go4.96×Home & Garden
CDW14.91×Technology & Electronics
Dollar General1.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tempur-Pedic audience
TraitClusterScore
Quality AwarenessPREMIUM1.51
Price SensitivityPREMIUM1.36
Convenience OrientationPREMIUM1.32
ExtroversionTHRILL1.27
IndulgenceJOY1.21
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Tempur-Pedic
CountryShare
United States72.6%
Japan3.8%
Canada3.5%

See Tempur-Pedic audiences in other countries

More Mattresses audiences in United States

Frequently asked questions

How many fans does Tempur-Pedic have in United States?

Tempur-Pedic has an estimated audience of 4,000,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Tempur-Pedic fans?

58.9% of Tempur-Pedic fans are female, 41.1% are male, with an average age of 44.8 years.

Which brands do Tempur-Pedic fans like most?

Tempur-Pedic fans show strongest brand affinity for Mattress Firm (11.01×), Hostelling International (8.02×), and Serta (company) (16.52×) over the country average.

Where do Tempur-Pedic fans live in United States?

Tempur-Pedic fans in United States are most concentrated in California (reach 538,823), Texas (reach 409,378), and Florida (reach 342,673). These three regions account for the largest share of the active audience.

What other brands do Tempur-Pedic fans also like?

Beyond Tempur-Pedic itself, the audience over-indexes on Hostelling International (8.02×), Serta (company) (16.52×), Bank of America (2.67×), and Memory foam (7.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tempur-Pedic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.