Rascasse Audience Intelligence

Tempur-Pedic Target Market in United States

A data profile of the people who buy, follow and care about Tempur-Pedic in United States — modelled from more than twelve digital signal sources. Tempur-Pedic has an estimated audience of 4,011,572 people in United States.

#1among Mattresses in United States#827among Brand in United States#526in Home & Garden

The average Tempur-Pedic fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hostelling International, Mattress Firm, Serta (company), with strongest over-indexing on Hostelling International (8.02× the country average).

Demographically, the Tempur-Pedic audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tempur-Pedic fan in United States is more female, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Hostelling International.

Category: Home & Garden · Type: Brand · Subtype: Mattresses

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tempur-Pedic profile in United States.

Audience size
4M
in United States
Gender
58.9%♀
41.1% male
Age
44.8
average years
Country rank
#8038
Brand in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tempur-Pedic

58.9% are female, 41.1% are male, average age 44.8.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Tempur-Pedic audience in United States
MetricValue
Female58.9%
Male41.1%
Average age44.8
Estimated audience size4,011,572
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Tempur-Pedic audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4926%
50+31%
Fig. 04

Worldwide distribution

71.7%

of the worldwide Tempur-Pedic audience comes from United States.

Worldwide audience distribution share by country for Tempur-Pedic
CountryShare
United States71.7%
Japan3.7%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tempur-Pedic audience in United States is strongest.

Fig. 05

Top regions by affinity

Tempur-Pedic customers by region in United States
#RegionReachAffinity×
01Kentucky~80K1.57×
02New Mexico~30K1.28×
03Florida~300K1.21×
04Idaho~20K1.21×
05California~500K1.18×
06North Dakota~10K1.16×
07Montana~10K1.14×
08Virginia~100K1.12×
09Washington~90K1.11×
10Texas~400K1.09×
11Colorado~70K1.08×
12Nevada~40K1.08×
13Tennessee~90K1.07×
14West Virginia~20K1.07×
15Iowa~30K1.06×
16Georgia~100K1.05×
17North Carolina~100K1.04×
18South Carolina~60K1.04×
19Louisiana~50K1.03×
20Kansas~30K1.02×
21Alabama~60K1.01×
22Indiana~70K0.99×
23Oregon~50K0.99×
24Illinois~100K0.98×
25Arizona~80K0.98×
26Michigan~100K0.97×
27Minnesota~60K0.97×
28Missouri~60K0.96×
29Connecticut~40K0.96×
30New Jersey~100K0.95×
31Wisconsin~60K0.95×
32Oklahoma~40K0.94×
33Mississippi~30K0.94×
34South Dakota~9K0.94×
35Maryland~60K0.93×
36New Hampshire~10K0.93×
37Utah~30K0.92×
38Arkansas~30K0.91×
39Nebraska~20K0.91×
40Hawaii~20K0.91×
41Ohio~100K0.90×
42Massachusetts~70K0.90×
43Vermont~6K0.89×
44Pennsylvania~100K0.88×
45New York~200K0.87×
46Delaware~9K0.86×
47Maine~10K0.85×
48Alaska~7K0.82×
49Rhode Island~10K0.80×
50Washington, District of Columbia~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Tempur-Pedic, United States
0.74×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tempur-Pedic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tempur-Pedic audience
#·InterestCategoryAffinity×
01Serta (company)Home & Garden16.52×
02Sealy CorporationHome & Garden15.95×
03Ortho MattressHome & Garden15.64×
04Orthopedic mattressHealth15.58×
05CDWTechnology & Electronics14.91×
06Adjustable bedHome & Garden13.06×
07SaatvaHome & Garden12.25×
08Mattress FirmHome & Garden11.01×
09Mattress protectorHome & Garden9.97×
10Sleeping positionsHealth8.80×
11Hostelling InternationalTravel & Leisure8.02×
12Memory foamHome & Garden7.17×
13CheapOairTravel & Leisure6.58×
14Apartments.comHome & Garden5.39×
15Rooms To GoHome & Garden4.96×
16Bank of AmericaBusiness & Career2.67×
17MattressHome & Garden2.63×
18WeekBusiness & Career2.12×
19Hobby LobbyHome & Garden1.76×
20Dollar GeneralShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tempur-Pedic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tempur-Pedic audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.66×
SpiritualityBALANCE1.43×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tempur-Pedic audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.02×
Sports ActivityPOWER1.09×
TraditionCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tempur-Pedic's target market in United States?

Tempur-Pedic's target market in United States covers an estimated 4,011,572 people, concentrated in California and Texas.

02

What is the gender split and age of Tempur-Pedic customers?

58.9% of the Tempur-Pedic audience are female, 41.1% are male, with an average age of 44.8 years.

03

Which brands do Tempur-Pedic fans like most?

Tempur-Pedic fans show strongest brand affinity for Hostelling International (8.02×), Mattress Firm (11.01×), and Serta (company) (16.52×) over the country average.

04

Where do Tempur-Pedic fans live in United States?

Tempur-Pedic fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tempur-Pedic fans also like?

Beyond Tempur-Pedic itself, the audience over-indexes on Mattress Firm (11.01×), Serta (company) (16.52×), Bank of America (2.67×), and Memory foam (7.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mattresses audiences in United States

See Tempur-Pedic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tempur-Pedic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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