Rascasse Audience Intelligence

Adjustable bed Audience in United States

A data profile of the people who buy, follow and care about Adjustable bed in United States — modelled from more than twelve digital signal sources. Adjustable bed has an estimated audience of 1,609,973 people in United States.

#7041among Topic in United States#903in Home & Garden

The average Adjustable bed fan in United States is 47.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Tempur-Pedic, Orthopedic mattress, Mattress Firm, with strongest over-indexing on Tempur-Pedic (13.06× the country average).

Demographically, the Adjustable bed audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adjustable bed fan in United States is more female, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for Tempur-Pedic.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adjustable bed profile in United States.

Audience size
1.6M
in United States
Gender
64.4%♀
35.6% male
Age
47.1
average years
Country rank
#16827
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adjustable bed fans

64.4% are female, 35.6% are male, average age 47.1.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Adjustable bed audience in United States
MetricValue
Female64.4%
Male35.6%
Average age47.1
Estimated audience size1,609,973
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Adjustable bed audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3913%
40-4921%
50+45%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Adjustable bed audience comes from United States.

Worldwide audience distribution share by country for Adjustable bed
CountryShare
United States55.5%
United Kingdom9.2%
Australia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adjustable bed audience in United States is strongest.

Fig. 05

Top regions by affinity

Adjustable bed fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.76×
02Kentucky~30K1.45×
03Ohio~70K1.42×
04Arkansas~20K1.32×
05Iowa~20K1.27×
06Alabama~30K1.25×
07Tennessee~40K1.23×
08South Carolina~30K1.18×
09Missouri~30K1.17×
10Oklahoma~20K1.17×
11Idaho~9K1.14×
12Florida~100K1.13×
13Kansas~10K1.12×
14Maine~6K1.12×
15Mississippi~10K1.11×
16Indiana~30K1.10×
17New Hampshire~7K1.08×
18Pennsylvania~60K1.05×
19South Dakota~4K1.05×
20Nebraska~8K1.04×
21Minnesota~20K1.03×
22North Carolina~50K1.02×
23Michigan~40K1.02×
24Wisconsin~20K1.00×
25Louisiana~20K1.00×
26Montana~4K1.00×
27Oregon~20K0.99×
28Georgia~50K0.98×
29Delaware~4K0.97×
30Vermont~3K0.97×
31Utah~10K0.93×
32New Mexico~7K0.91×
33North Dakota~3K0.91×
34Virginia~40K0.90×
35Rhode Island~5K0.90×
36Arizona~30K0.87×
37Nevada~10K0.86×
38Washington~30K0.85×
39Maryland~20K0.84×
40Connecticut~10K0.82×
41Colorado~20K0.81×
42Illinois~40K0.79×
43New York~70K0.78×
44Texas~100K0.77×
45Massachusetts~20K0.77×
46Alaska~3K0.75×
47California~100K0.71×
48New Jersey~30K0.69×
49Hawaii~5K0.68×
50Washington, District of Columbia~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Adjustable bed, United States
0.59×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adjustable bed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adjustable bed audience
#·InterestCategoryAffinity×
01Orthopedic mattressHealth25.86×
02Tempur-PedicHome & Garden13.06×
03Mattress FirmHome & Garden7.71×
04Garden furnitureHome & Garden4.73×
05Home insuranceBusiness & Career3.83×
06Life insuranceBusiness & Career3.63×
07Health insuranceBusiness & Career3.44×
08PharmacyBusiness & Career2.79×
09Credit (finance)Business & Career2.75×
10Discounts and allowancesShopping2.74×
11MenardsHome & Garden2.59×
12Home AppliancesHome & Garden2.42×
13Credit cardsBusiness & Career1.97×
14BankingBusiness & Career1.92×
15InsuranceBusiness & Career1.89×
16Dollar GeneralShopping1.88×
17FurnitureHome & Garden1.86×
18Health careBusiness & Career1.79×
19Home improvementHome & Garden1.53×
20RecipesFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adjustable bed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adjustable bed audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.34×
PatriotismCONSERVATISM2.09×
Quality AwarenessPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adjustable bed audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.61×
ExtroversionTHRILL0.64×
Risk AppetiteTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adjustable bed have in United States?

Adjustable bed has an estimated audience of 1,609,973 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Adjustable bed fans?

64.4% of Adjustable bed fans are female, 35.6% are male, with an average age of 47.1 years.

03

Which brands do Adjustable bed fans like most?

Adjustable bed fans show strongest brand affinity for Tempur-Pedic (13.06×), Orthopedic mattress (25.86×), and Mattress Firm (7.71×) over the country average.

04

Where do Adjustable bed fans live in United States?

Adjustable bed fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Adjustable bed fans also like?

Beyond Adjustable bed itself, the audience over-indexes on Orthopedic mattress (25.86×), Mattress Firm (7.71×), Life insurance (3.63×), and Home Appliances (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Adjustable bed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adjustable bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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