Adjustable bed Audience in United States

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Adjustable bed has an estimated audience of 1,609,973 people in United States. 64.4% are female, 35.6% are male, average age 47.1. Top regions: California, Florida, Texas. Top brand affinities: Hebe, Women's empowerment, Soldering iron, Elina Svitolina, MK.

The average Adjustable bed fan in United States is 47.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hebe, Women's empowerment, Soldering iron, with strongest over-indexing on Hebe (4.35× the country average). Demographically, the Adjustable bed audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Adjustable bed fans

Demographic split for Adjustable bed audience in United States
MetricValue
Female64.4%
Male35.6%
Average age47.1
Estimated audience size1,609,973

Audience persona

The typical Adjustable bed fan in United States is more female, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Adjustable bed in United States
RegionReachAffinity
California133,1180.75×
Florida125,6771.15×
Texas114,0330.82×
New York77,9090.87×
Ohio70,9271.43×
Pennsylvania58,8961.09×
Georgia52,0831.05×
North Carolina51,8711.07×
Illinois44,8710.84×
Michigan43,4181.03×
Tennessee41,1231.27×
Virginia35,9020.92×
Indiana34,0191.16×
Kentucky30,6531.52×
New Jersey30,4620.74×
Arizona29,6790.9×
Missouri29,6251.14×
South Carolina28,4391.17×
Washington28,2310.87×
Alabama27,2891.21×
Massachusetts25,1390.79×
Minnesota24,0511.04×
Wisconsin24,0250.99×
Maryland23,9680.87×
Louisiana21,0811.02×
Oklahoma20,9901.17×
Colorado20,8980.82×
Oregon18,4301×
Arkansas17,5481.32×
Iowa16,1441.22×
Mississippi14,8971.12×
Utah13,9100.96×
Kansas13,6911.08×
Connecticut13,3570.83×
Nevada13,2240.85×
West Virginia13,1401.75×
Idaho8,3181.03×
Nebraska8,2661.02×
New Mexico7,0710.88×
New Hampshire6,5451.03×
Maine6,1981.07×
Rhode Island4,6660.91×
Delaware4,1080.92×
Hawaii4,0820.59×
Montana4,0250.9×
South Dakota3,6550.98×
North Dakota2,6890.81×
Vermont2,6340.93×
Wyoming2,4421.02×
Washington, District of Columbia2,3930.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adjustable bed audience
BrandAffinityCategory
Hebe4.35×Home & Garden
Women's empowerment2.33×Politics & Society
Soldering iron1.64×Home & Garden
Elina Svitolina4.09×Sports
MK1.63×Music & Radio
Northrop Grumman2.23×Business & Career
Layne Staley2.17×Music & Radio
Leverage (TV series)2.17×Movies & TV
Brunello Cucinelli2.44×Fashion & Accessoires
edureka10.7×Business & Career
Overboard (film)2.22×Movies & TV
Lebanese cuisine2.11×Food & Beverages
All You Can Eat2.74×Food & Beverages
Chaif27.36×Music & Radio
Fast Five1.98×Movies & TV
WKRN-TV1.56×Movies & TV
Israeli cuisine2.13×Food & Beverages
Isometric exercise1.84×Sports
Underarm hair1.63×Beauty & Wellness
Hattiesburg, Mississippi1.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adjustable bed audience
TraitClusterScore
Family OrientationCONSERVATISM1.68
Quality AwarenessPREMIUM1.64
Price SensitivityPREMIUM1.41
Need for SecurityCONSERVATISM1.29
PatriotismCONSERVATISM1.12
Career OrientationPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Adjustable bed
CountryShare
United States55.5%
United Kingdom9.2%
Australia7.5%

See Adjustable bed audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Adjustable bed have in United States?

Adjustable bed has an estimated audience of 1,609,973 people in United States, concentrated in California and Florida.

What is the gender split and age of Adjustable bed fans?

64.4% of Adjustable bed fans are female, 35.6% are male, with an average age of 47.1 years.

Which brands do Adjustable bed fans like most?

Adjustable bed fans show strongest brand affinity for Hebe (4.35×), Women's empowerment (2.33×), and Soldering iron (1.64×) over the country average.

Where do Adjustable bed fans live in United States?

Adjustable bed fans in United States are most concentrated in California (reach 133,118), Florida (reach 125,677), and Texas (reach 114,033). These three regions account for the largest share of the active audience.

What other brands do Adjustable bed fans also like?

Beyond Adjustable bed itself, the audience over-indexes on Women's empowerment (2.33×), Soldering iron (1.64×), Elina Svitolina (4.09×), and MK (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adjustable bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.