Adjustable bed Audience in United States

Adjustable bed has an estimated audience of 1,609,973 people in United States. 64.4% are female, 35.6% are male, average age 47.1. Top regions: California, Florida, Texas. Top brand affinities: Mattress Firm, Orthopedic mattress, Tempur-Pedic, Dollar General, Menards.

The average Adjustable bed fan in United States is 47.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mattress Firm, Orthopedic mattress, Tempur-Pedic, with strongest over-indexing on Mattress Firm (11.11× the country average). Demographically, the Adjustable bed audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Adjustable bed fans

Demographic split for Adjustable bed audience in United States
MetricValue
Female64.4%
Male35.6%
Average age47.1
Estimated audience size1,609,973

Audience persona

The typical Adjustable bed fan in United States is more female, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for Mattress Firm.

Top regions in United States

Top regions ranked by reach for Adjustable bed in United States
RegionReachAffinity
California133,1180.75×
Florida125,6771.15×
Texas114,0330.82×
New York77,9090.87×
Ohio70,9271.43×
Pennsylvania58,8961.09×
Georgia52,0831.05×
North Carolina51,8711.07×
Illinois44,8710.84×
Michigan43,4181.03×
Tennessee41,1231.27×
Virginia35,9020.92×
Indiana34,0191.16×
Kentucky30,6531.52×
New Jersey30,4620.74×
Arizona29,6790.9×
Missouri29,6251.14×
South Carolina28,4391.17×
Washington28,2310.87×
Alabama27,2891.21×
Massachusetts25,1390.79×
Minnesota24,0511.04×
Wisconsin24,0250.99×
Maryland23,9680.87×
Louisiana21,0811.02×
Oklahoma20,9901.17×
Colorado20,8980.82×
Oregon18,4301×
Arkansas17,5481.32×
Iowa16,1441.22×
Mississippi14,8971.12×
Utah13,9100.96×
Kansas13,6911.08×
Connecticut13,3570.83×
Nevada13,2240.85×
West Virginia13,1401.75×
Idaho8,3181.03×
Nebraska8,2661.02×
New Mexico7,0710.88×
New Hampshire6,5451.03×
Maine6,1981.07×
Rhode Island4,6660.91×
Delaware4,1080.92×
Hawaii4,0820.59×
Montana4,0250.9×
South Dakota3,6550.98×
North Dakota2,6890.81×
Vermont2,6340.93×
Wyoming2,4421.02×
Washington, District of Columbia2,3930.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adjustable bed audience
BrandAffinityCategory
Mattress Firm11.11×Home & Garden
Orthopedic mattress27.36×Health
Tempur-Pedic11.88×Home & Garden
Dollar General2.63×Shopping
Menards3.32×Home & Garden
Rooms To Go6×Home & Garden
Dollar Tree1.96×Shopping
Texas Roadhouse1.89×Food & Beverages
J. C. Penney2.42×Shopping
Home insurance2.98×Business & Career
Retirement community3.43×Kids & Family
Home Appliances1.75×Home & Garden
Lowe's1.53×Shopping
Life insurance2.57×Business & Career
Psoriasis Awareness4.97×Health
Local news1.74×News
Retirement2.73×Business & Career
Dentistry2.18×Business & Career
The UPS Store1.8×Shopping
Kroger1.76×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adjustable bed audience
TraitClusterScore
Family OrientationCONSERVATISM1.68
Quality AwarenessPREMIUM1.64
Price SensitivityPREMIUM1.41
Need for SecurityCONSERVATISM1.29
PatriotismCONSERVATISM1.12
Career OrientationPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Adjustable bed
CountryShare
United States55.5%
United Kingdom9.2%
Australia7.5%

See Adjustable bed audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Adjustable bed have in United States?

Adjustable bed has an estimated audience of 1,609,973 people in United States, concentrated in California and Florida.

What is the gender split and age of Adjustable bed fans?

64.4% of Adjustable bed fans are female, 35.6% are male, with an average age of 47.1 years.

Which brands do Adjustable bed fans like most?

Adjustable bed fans show strongest brand affinity for Mattress Firm (11.11×), Orthopedic mattress (27.36×), and Tempur-Pedic (11.88×) over the country average.

Where do Adjustable bed fans live in United States?

Adjustable bed fans in United States are most concentrated in California (reach 133,118), Florida (reach 125,677), and Texas (reach 114,033). These three regions account for the largest share of the active audience.

What other brands do Adjustable bed fans also like?

Beyond Adjustable bed itself, the audience over-indexes on Orthopedic mattress (27.36×), Tempur-Pedic (11.88×), Dollar General (2.63×), and Menards (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adjustable bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.