Rascasse Audience Intelligence

Mattress Firm Target Market in United States

A data profile of the people who buy, follow and care about Mattress Firm in United States — modelled from more than twelve digital signal sources. Mattress Firm has an estimated audience of 7,814,782 people in United States.

#471among Brand in United States#325in Home & Garden

The average Mattress Firm fan in United States is 45.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include OneDrive, Tempur-Pedic, Best Deals, with strongest over-indexing on OneDrive (6.82× the country average).

Demographically, the Mattress Firm audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Design Affinity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mattress Firm fan in United States is more female, around 45.4 years old, with strong Design Affinity tendencies and a notable affinity for OneDrive.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mattress Firm profile in United States.

Audience size
7.8M
in United States
Gender
62.0%♀
38.0% male
Age
45.4
average years
Country rank
#4537
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mattress Firm

62.0% are female, 38.0% are male, average age 45.4.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Mattress Firm audience in United States
MetricValue
Female62.0%
Male38.0%
Average age45.4
Estimated audience size7,814,782
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Mattress Firm audience in United States
Age bracketShare%
16-197%
20-2914%
30-3919%
40-4925%
50+34%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Mattress Firm audience comes from United States.

Worldwide audience distribution share by country for Mattress Firm
CountryShare
United States90.4%
United Kingdom3.4%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mattress Firm audience in United States is strongest.

Fig. 05

Top regions by affinity

Mattress Firm customers by region in United States
#RegionReachAffinity×
01New Hampshire~50K1.57×
02Texas~1M1.50×
03Florida~800K1.42×
04South Carolina~200K1.33×
05Maine~40K1.31×
06Georgia~300K1.28×
07North Carolina~300K1.28×
08Arizona~200K1.28×
09Connecticut~100K1.27×
10Massachusetts~200K1.23×
11Colorado~100K1.18×
12New Jersey~200K1.17×
13Louisiana~100K1.15×
14New Mexico~40K1.14×
15Tennessee~200K1.13×
16Illinois~300K1.11×
17Missouri~100K1.11×
18Washington~200K1.07×
19Indiana~200K1.06×
20Rhode Island~30K1.06×
21New York~500K1.04×
22Delaware~20K1.04×
23Oklahoma~90K1.03×
24Ohio~200K1.01×
25Pennsylvania~300K0.99×
26Alabama~100K0.99×
27North Dakota~20K0.99×
28Virginia~200K0.95×
29Wisconsin~100K0.95×
30Mississippi~60K0.95×
31Arkansas~60K0.95×
32Maryland~100K0.94×
33Utah~70K0.94×
34Idaho~40K0.94×
35Nevada~70K0.90×
36Kansas~60K0.90×
37Iowa~60K0.89×
38California~800K0.88×
39Minnesota~100K0.88×
40Oregon~80K0.87×
41Hawaii~30K0.85×
42Vermont~10K0.84×
43Kentucky~80K0.82×
44Montana~20K0.71×
45Michigan~100K0.70×
46Nebraska~30K0.67×
47Washington, District of Columbia~20K0.66×
48Alaska~10K0.63×
49South Dakota~10K0.62×
50West Virginia~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Mattress Firm, United States
0.49×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mattress Firm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mattress Firm audience
#·InterestCategoryAffinity×
01Best DealsShopping14.02×
02Serta (company)Home & Garden11.47×
03Ortho MattressHome & Garden11.36×
04The Fly (1986 film)Movies & TV10.13×
05Sealy CorporationHome & Garden9.78×
06Tempur-PedicHome & Garden8.86×
07Sleepy'sShopping8.27×
08Mattress protectorHome & Garden8.22×
09OneDriveTechnology & Electronics6.82×
10Sleeping positionsHealth6.58×
11Antony StarrMovies & TV6.27×
12Rooms To GoHome & Garden5.41×
13Memory foamHome & Garden4.64×
14Rent-A-CenterHome & Garden3.39×
15MattressHome & Garden2.25×
16The UPS StoreShopping1.92×
17CottonFashion & Accessoires1.78×
18IKEAHome & Garden1.66×
19MenardsHome & Garden1.63×
20Dollar GeneralShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mattress Firm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mattress Firm audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.50×
Need for SecurityCONSERVATISM1.20×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mattress Firm audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Early Adopter MentalityPOWER0.96×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mattress Firm's target market in United States?

Mattress Firm's target market in United States covers an estimated 7,814,782 people, concentrated in Texas and California.

02

What is the gender split and age of Mattress Firm customers?

62.0% of the Mattress Firm audience are female, 38.0% are male, with an average age of 45.4 years.

03

Which brands do Mattress Firm fans like most?

Mattress Firm fans show strongest brand affinity for OneDrive (6.82×), Tempur-Pedic (8.86×), and Best Deals (14.02×) over the country average.

04

Where do Mattress Firm fans live in United States?

Mattress Firm fans in United States are most concentrated in Texas (reach ~1M), California (reach ~800K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Mattress Firm fans also like?

Beyond Mattress Firm itself, the audience over-indexes on Tempur-Pedic (8.86×), Best Deals (14.02×), Rooms To Go (5.41×), and Serta (company) (11.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mattress Firm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress Firm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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