Mattress Firm Audience in United States

Mattress Firm logo

Mattress Firm has an estimated audience of 7,859,172 people in United States. 62.0% are female, 38.0% are male, average age 45.4. Top regions: Texas, California, Florida. Top brand affinities: OneDrive, Tempur-Pedic, Best Deals, Rooms To Go, Serta (company).

The average Mattress Firm fan in United States is 45.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include OneDrive, Tempur-Pedic, Best Deals, with strongest over-indexing on OneDrive (6.82× the country average). Demographically, the Mattress Firm audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Mattress Firm fans

Demographic split for Mattress Firm audience in United States
MetricValue
Female62.0%
Male38.0%
Average age45.4
Estimated audience size7,859,172

Audience persona

The typical Mattress Firm fan in United States is more female, around 45.4 years old, with strong Price Sensitivity tendencies and a notable affinity for OneDrive.

Top regions in United States

Top regions ranked by reach for Mattress Firm in United States
RegionReachAffinity
Texas1,048,5931.55×
California793,9620.92×
Florida765,0761.44×
New York489,3881.11×
Georgia319,6481.32×
North Carolina313,6791.33×
Illinois309,0021.18×
Pennsylvania269,5981.02×
Ohio249,6121.03×
New Jersey238,4401.19×
Arizona197,8191.23×
Virginia190,5461×
Massachusetts189,2741.22×
Tennessee184,1351.17×
Washington174,4371.11×
South Carolina157,2211.33×
Indiana149,5461.04×
Michigan147,7670.72×
Colorado144,4561.17×
Missouri140,6191.11×
Maryland126,6660.94×
Wisconsin115,2400.97×
Louisiana114,7361.13×
Alabama108,8230.99×
Connecticut102,8481.3×
Minnesota102,0900.91×
Oklahoma89,0641.02×
Kentucky81,3840.83×
Oregon80,7260.9×
Nevada69,6270.92×
Utah68,3280.97×
Arkansas63,4710.98×
Iowa60,2270.93×
Mississippi60,1580.93×
Kansas54,9220.89×
New Hampshire46,8571.51×
New Mexico38,6270.98×
Idaho36,2810.92×
Maine34,8311.24×
Hawaii27,7100.82×
Nebraska26,5840.67×
Rhode Island26,1391.04×
Delaware21,6971×
West Virginia16,6180.45×
North Dakota15,3390.95×
Washington, District of Columbia15,1720.64×
Montana13,9550.64×
Vermont10,7800.78×
South Dakota10,4090.57×
Alaska9,5000.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mattress Firm audience
BrandAffinityCategory
OneDrive6.82×Technology & Electronics
Tempur-Pedic8.86×Home & Garden
Best Deals14.02×Shopping
Rooms To Go5.41×Home & Garden
Serta (company)11.47×Home & Garden
Mattress protector8.22×Home & Garden
Mattress2.25×Home & Garden
Memory foam4.64×Home & Garden
The UPS Store1.92×Shopping
Dollar General1.55×Shopping
Sealy Corporation9.78×Home & Garden
IKEA1.66×Home & Garden
Ortho Mattress11.36×Home & Garden
Sleeping positions6.58×Health
Cotton1.78×Fashion & Accessoires
The Fly (1986 film)10.13×Movies & TV
Bedding1.94×Home & Garden
Menards1.63×Home & Garden
Rent-A-Center3.39×Home & Garden
Adjustable bed7.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mattress Firm audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Quality AwarenessPREMIUM1.37
Family OrientationCONSERVATISM1.32
IndulgenceJOY1.28
Convenience OrientationPREMIUM1.27
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Mattress Firm
CountryShare
United States91.1%
United Kingdom3.4%
Canada1.7%

See Mattress Firm audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mattress Firm have in United States?

Mattress Firm has an estimated audience of 7,859,172 people in United States, concentrated in Texas and California.

What is the gender split and age of Mattress Firm fans?

62.0% of Mattress Firm fans are female, 38.0% are male, with an average age of 45.4 years.

Which brands do Mattress Firm fans like most?

Mattress Firm fans show strongest brand affinity for OneDrive (6.82×), Tempur-Pedic (8.86×), and Best Deals (14.02×) over the country average.

Where do Mattress Firm fans live in United States?

Mattress Firm fans in United States are most concentrated in Texas (reach 1,048,593), California (reach 793,962), and Florida (reach 765,076). These three regions account for the largest share of the active audience.

What other brands do Mattress Firm fans also like?

Beyond Mattress Firm itself, the audience over-indexes on Tempur-Pedic (8.86×), Best Deals (14.02×), Rooms To Go (5.41×), and Serta (company) (11.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress Firm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.