Rascasse Audience Intelligence

OneDrive Target Market in United States

A data profile of the people who buy, follow and care about OneDrive in United States — modelled from more than twelve digital signal sources. OneDrive has an estimated audience of 9,356,389 people in United States.

#2among Hosting in United States#394among Brand in United States#174in Technology & Electronics

The average OneDrive fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OneDrive profile in United States.

Audience size
9.4M
in United States
Gender
43.3%♀
56.7% male
Age
39.1
average years
Country rank
#3826
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OneDrive

43.3% are female, 56.7% are male, average age 39.1.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for OneDrive audience in United States
MetricValue
Female43.3%
Male56.7%
Average age39.1
Estimated audience size9,356,389
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the OneDrive audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3917%
40-4918%
50+24%
Fig. 04

Worldwide distribution

10.3%

of the worldwide OneDrive audience comes from United States.

Worldwide audience distribution share by country for OneDrive
CountryShare
United States10.3%
United Kingdom7.3%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OneDrive audience in United States is strongest.

Fig. 05

Top regions by affinity

OneDrive customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.57×
02Nebraska~70K1.40×
03Indiana~200K1.34×
04Washington~200K1.27×
05Connecticut~100K1.27×
06Utah~100K1.27×
07Virginia~300K1.25×
08North Dakota~20K1.24×
09Massachusetts~200K1.23×
10Colorado~200K1.22×
11Maryland~200K1.14×
12Pennsylvania~400K1.12×
13Kansas~80K1.12×
14Georgia~300K1.08×
15Idaho~50K1.08×
16Ohio~300K1.07×
17Missouri~200K1.07×
18Montana~30K1.06×
19New York~500K1.04×
20Iowa~80K1.04×
21Texas~800K1.03×
22Oklahoma~100K1.03×
23Wisconsin~100K1.02×
24Illinois~300K1.01×
25Florida~600K0.99×
26Tennessee~200K0.99×
27Oregon~100K0.99×
28Kentucky~100K0.96×
29South Dakota~20K0.96×
30North Carolina~300K0.93×
31South Carolina~100K0.93×
32Vermont~20K0.93×
33Arkansas~70K0.90×
34California~900K0.89×
35Michigan~200K0.89×
36Louisiana~100K0.89×
37New Hampshire~30K0.89×
38Alabama~100K0.87×
39Rhode Island~30K0.87×
40West Virginia~40K0.86×
41New Mexico~40K0.85×
42New Jersey~200K0.83×
43Minnesota~100K0.83×
44Arizona~100K0.77×
45Nevada~70K0.74×
46Hawaii~30K0.73×
47Mississippi~50K0.72×
48Alaska~10K0.70×
49Maine~20K0.66×
50Delaware~20K0.66×
Fig. 06

Affinity by region

Affinity by region — OneDrive, United States
0.66×1.00×1.57×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for OneDrive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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