OneDrive Audience in Germany
OneDrive has an estimated audience of 1,480,044 people in Germany. 31.6% are female, 68.4% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average OneDrive fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the OneDrive audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Technology & Electronics · Type: Brand · Subtype: Hosting
Demographics of OneDrive fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 38.7 |
| Estimated audience size | 1,480,044 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 722,124 | 1.14× |
| Bayern | 626,940 | 1.34× |
| Baden-Württemberg | 514,742 | 1.3× |
| Niedersachsen | 284,323 | 1.01× |
| Hessen | 279,675 | 1.26× |
| Rheinland-Pfalz | 151,897 | 1.04× |
| Berlin | 150,664 | 1.16× |
| Sachsen | 130,844 | 0.92× |
| Schleswig-Holstein | 95,402 | 0.91× |
| Brandenburg | 71,090 | 0.79× |
| Hamburg | 68,590 | 1.04× |
| Thüringen | 61,211 | 0.83× |
| Sachsen-Anhalt | 53,841 | 0.72× |
| Mecklenburg-Vorpommern | 35,536 | 0.64× |
| Saarland | 31,692 | 0.89× |
| Bremen | 25,130 | 1.01× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 4.02 |
| Need for Security | CONSERVATISM | 2.46 |
| Career Orientation | POWER | 1.88 |
| Risk Appetite | THRILL | 1.58 |
| Convenience Orientation | PREMIUM | 1.39 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 7.7% |
| United Kingdom | 7.5% |
See OneDrive audiences in other countries
More Hosting audiences in Germany
- Google Drive (5,103,404)
- Ionos (4,589,445)
- Dropbox (service) (2,253,552)
- Strato AG (1,697,818)
- Amazon Web Services (774,397)
How to read this data
Audience size is the estimated number of people in Germany who actively search for OneDrive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.