Rascasse Audience Intelligence

Ionos Target Market in Germany

A data profile of the people who buy, follow and care about Ionos in Germany — modelled from more than twelve digital signal sources. Ionos has an estimated audience of 4,519,203 people in Germany.

#2among Hosting in Germany#148among Brand in Germany#69in Technology & Electronics

The average Ionos fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Moodle, FRITZ!Box, GitHub, with strongest over-indexing on Moodle (16.15× the country average).

Demographically, the Ionos audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ionos fan in Germany is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Moodle.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ionos profile in Germany.

Audience size
4.5M
in Germany
Gender
43.9%♀
56.1% male
Age
40.7
average years
Country rank
#1242
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ionos

43.9% are female, 56.1% are male, average age 40.7.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Ionos audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age40.7
Estimated audience size4,519,203
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Ionos audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4924%
50+20%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Ionos audience comes from Germany.

Worldwide audience distribution share by country for Ionos
CountryShare
Germany40.4%
Spain15.7%
France14.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ionos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ionos customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~800K1.36×
02Rheinland-Pfalz~300K1.23×
03Berlin~200K1.19×
04Hamburg~100K1.13×
05Hessen~400K1.11×
06Bayern~800K1.09×
07Nordrhein-Westfalen~1M1.08×
08Schleswig-Holstein~200K1.06×
09Niedersachsen~400K0.99×
10Brandenburg~100K0.95×
11Saarland~50K0.91×
12Bremen~30K0.90×
13Sachsen~200K0.80×
14Mecklenburg-Vorpommern~60K0.77×
15Sachsen-Anhalt~80K0.74×
16Thüringen~80K0.71×
Fig. 06

Affinity by region

Affinity by region — Ionos, Germany
0.71×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ionos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ionos audience
#·InterestCategoryAffinity×
01Norton AntiVirusTechnology & Electronics19.95×
02MoodleTechnology & Electronics16.15×
03GoDaddyTechnology & Electronics14.19×
04JIRATechnology & Electronics12.72×
05BroadbandTechnology & Electronics9.40×
06Google TrendsInternet & Social Media9.04×
07GitHubInternet & Social Media7.53×
08Amazon Web ServicesTechnology & Electronics7.06×
09Expert (company)Shopping6.34×
10Computer serversTechnology & Electronics5.43×
11Web serverTechnology & Electronics5.32×
12Office 365Technology & Electronics5.10×
13FRITZ!BoxTechnology & Electronics5.06×
14Google DriveTechnology & Electronics4.21×
15Cloud computingTechnology & Electronics3.82×
16Computer securityBusiness & Career3.62×
17MSNNews2.83×
18TagesschauMovies & TV1.95×
19CommerzbankBusiness & Career1.74×
20NatureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ionos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ionos audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.13×
Career OrientationPOWER1.69×
Early Adopter MentalityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ionos audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Sports ActivityPOWER0.76×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ionos's target market in Germany?

Ionos's target market in Germany covers an estimated 4,519,203 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Ionos customers?

43.9% of the Ionos audience are female, 56.1% are male, with an average age of 40.7 years.

03

Which brands do Ionos fans like most?

Ionos fans show strongest brand affinity for Moodle (16.15×), FRITZ!Box (5.06×), and GitHub (7.53×) over the country average.

04

Where do Ionos fans live in Germany?

Ionos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~800K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Ionos fans also like?

Beyond Ionos itself, the audience over-indexes on FRITZ!Box (5.06×), GitHub (7.53×), Cloud computing (3.82×), and Expert (company) (6.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in Germany

See Ionos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ionos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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