Ionos Audience in Germany
Ionos has an estimated audience of 4,589,444 people in Germany. 54.2% are female, 45.8% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Jesse Plemons, Icon (magazine), Christmas Gift, Progressive rock, Unique Gifts.
The average Ionos fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Jesse Plemons, Icon (magazine), Christmas Gift, with strongest over-indexing on Jesse Plemons (12.47× the country average). Demographically, the Ionos audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Hosting
Demographics of Ionos fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 42.9 |
| Estimated audience size | 4,589,444 |
Audience persona
The typical Ionos fan in Germany is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Jesse Plemons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,111,938 | 1.11× |
| Baden-Württemberg | 853,961 | 1.36× |
| Bayern | 821,761 | 1.11× |
| Niedersachsen | 448,727 | 1.01× |
| Hessen | 394,521 | 1.13× |
| Rheinland-Pfalz | 284,851 | 1.24× |
| Berlin | 255,732 | 1.25× |
| Sachsen | 176,136 | 0.78× |
| Schleswig-Holstein | 173,877 | 1.06× |
| Brandenburg | 136,621 | 0.96× |
| Hamburg | 118,109 | 1.14× |
| Sachsen-Anhalt | 84,305 | 0.71× |
| Thüringen | 79,529 | 0.68× |
| Mecklenburg-Vorpommern | 66,408 | 0.76× |
| Saarland | 46,755 | 0.83× |
| Bremen | 34,707 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 12.47× | Movies & TV |
| Icon (magazine) | 5.05× | Arts & Culture |
| Christmas Gift | 2.77× | Kids & Family |
| Progressive rock | 2.49× | Music & Radio |
| Unique Gifts | 2.06× | Shopping |
| Cocktail | 1.51× | Food & Beverages |
| Birthday Gifts | 1.94× | Kids & Family |
| CAC 40 | 1.56× | Business & Career |
| Stradivarius | 1.53× | Shopping |
| Cambrils | 5.86× | Travel & Leisure |
| Snow White (Fables) | 1.62× | Literature |
| Irish Ferries | 6.78× | Cars & Mobility |
| Mülheim | 2.38× | Travel & Leisure |
| Stucco | 1.74× | Home & Garden |
| Torchlight | 7.28× | Games |
| Esra Erol | 3.5× | Movies & TV |
| Golem | 1.9× | Technology & Electronics |
| Noodle (Gorillaz) | 1.85× | Music & Radio |
| Home Delivery | 1.61× | Food & Beverages |
| Gloria | 2.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.55 |
| Early Adopter Mentality | POWER | 1.56 |
| Sustainability | BALANCE | 1.39 |
| Risk Appetite | THRILL | 1.38 |
| Patriotism | CONSERVATISM | 1.34 |
| Career Orientation | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.5% |
| Spain | 16.8% |
| France | 14.1% |
See Ionos audiences in other countries
More Hosting audiences in Germany
- Google Drive (5,103,404)
- OneDrive (2,905,296)
- Dropbox (service) (2,253,552)
- Strato AG (1,697,818)
- Amazon Web Services (774,397)
Frequently asked questions
How many fans does Ionos have in Germany?
Ionos has an estimated audience of 4,589,444 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ionos fans?
54.2% of Ionos fans are female, 45.8% are male, with an average age of 42.9 years.
Which brands do Ionos fans like most?
Ionos fans show strongest brand affinity for Jesse Plemons (12.47×), Icon (magazine) (5.05×), and Christmas Gift (2.77×) over the country average.
Where do Ionos fans live in Germany?
Ionos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,111,938), Baden-Württemberg (reach 853,961), and Bayern (reach 821,761). These three regions account for the largest share of the active audience.
What other brands do Ionos fans also like?
Beyond Ionos itself, the audience over-indexes on Icon (magazine) (5.05×), Christmas Gift (2.77×), Progressive rock (2.49×), and Unique Gifts (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ionos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.