Rascasse Audience Intelligence

Broadband Audience in Germany

A data profile of the people who buy, follow and care about Broadband in Germany — modelled from more than twelve digital signal sources. Broadband has an estimated audience of 574,780 people in Germany.

#4342among Topic in Germany#468in Technology & Electronics

The average Broadband fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Starlink, FRITZ!Box, Optical fiber, with strongest over-indexing on Starlink (180.58× the country average).

Demographically, the Broadband audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Broadband fan in Germany is more male, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Starlink.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadband profile in Germany.

Audience size
575K
in Germany
Gender
32.0%♀
68.0% male
Age
43.7
average years
Country rank
#10481
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadband fans

32.0% are female, 68.0% are male, average age 43.7.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Broadband audience in Germany
MetricValue
Female32.0%
Male68.0%
Average age43.7
Estimated audience size574,780
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Broadband audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3923%
40-4928%
50+26%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Broadband audience comes from Germany.

Worldwide audience distribution share by country for Broadband
CountryShare
United States18.3%
United Kingdom13.7%
India9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadband audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broadband fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.68×
02Berlin~30K1.23×
03Bremen~6K1.21×
04Saarland~8K1.15×
05Mecklenburg-Vorpommern~10K0.99×
06Thüringen~10K0.98×
07Hamburg~10K0.97×
08Sachsen-Anhalt~10K0.96×
09Brandenburg~20K0.94×
10Rheinland-Pfalz~30K0.91×
11Bayern~80K0.89×
12Baden-Württemberg~70K0.89×
13Sachsen~30K0.89×
14Schleswig-Holstein~20K0.88×
15Nordrhein-Westfalen~100K0.84×
16Niedersachsen~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Broadband, Germany
0.79×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadband audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadband audience
#·InterestCategoryAffinity×
01StarlinkTechnology & Electronics180.58×
02Optical fiberTechnology & Electronics63.63×
03Tuition paymentsBusiness & Career61.71×
04Panama CityTravel & Leisure54.34×
05Dialog AxiataTechnology & Electronics48.90×
06ColomboTravel & Leisure37.21×
07Telecommunications networkTechnology & Electronics36.05×
08Networking hardwareTechnology & Electronics31.61×
09Contactless paymentBusiness & Career30.04×
10Communications satelliteTechnology & Electronics29.24×
11Cellular networkTechnology & Electronics26.67×
12Hot (Israel)Technology & Electronics25.30×
13FRITZ!BoxTechnology & Electronics20.39×
14Router (computing)Technology & Electronics18.78×
15SumupBusiness & Career16.36×
16KlarmobilTechnology & Electronics12.47×
17Internet accessTechnology & Electronics11.83×
18PaymentBusiness & Career9.45×
19IonosTechnology & Electronics9.40×
20WikipediaInternet & Social Media3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadband audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadband audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.02×
PatriotismCONSERVATISM2.63×
Need for SecurityCONSERVATISM2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadband audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.60×
TravellingTHRILL0.75×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadband have in Germany?

Broadband has an estimated audience of 574,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Broadband fans?

32.0% of Broadband fans are female, 68.0% are male, with an average age of 43.7 years.

03

Which brands do Broadband fans like most?

Broadband fans show strongest brand affinity for Starlink (180.58×), FRITZ!Box (20.39×), and Optical fiber (63.63×) over the country average.

04

Where do Broadband fans live in Germany?

Broadband fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Hessen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Broadband fans also like?

Beyond Broadband itself, the audience over-indexes on FRITZ!Box (20.39×), Optical fiber (63.63×), Communications satellite (29.24×), and Telecommunications network (36.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Broadband audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broadband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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