Broadband Audience in Germany
Broadband has an estimated audience of 574,780 people in Germany. 32.0% are female, 68.0% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Starlink, FRITZ!Box, Optical fiber, Communications satellite, Telecommunications network.
The average Broadband fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Starlink, FRITZ!Box, Optical fiber, with strongest over-indexing on Starlink (180.58× the country average). Demographically, the Broadband audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Broadband fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 43.7 |
| Estimated audience size | 574,780 |
Audience persona
The typical Broadband fan in Germany is more male, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Starlink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,299 | 0.86× |
| Hessen | 90,149 | 2.06× |
| Bayern | 84,302 | 0.91× |
| Baden-Württemberg | 71,298 | 0.91× |
| Berlin | 39,126 | 1.52× |
| Niedersachsen | 37,740 | 0.68× |
| Rheinland-Pfalz | 21,727 | 0.75× |
| Sachsen | 20,874 | 0.74× |
| Schleswig-Holstein | 14,344 | 0.69× |
| Hamburg | 13,520 | 1.04× |
| Brandenburg | 11,401 | 0.64× |
| Sachsen-Anhalt | 10,882 | 0.73× |
| Thüringen | 10,230 | 0.7× |
| Mecklenburg-Vorpommern | 8,738 | 0.8× |
| Saarland | 8,687 | 1.23× |
| Bremen | 8,525 | 1.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Starlink | 180.58× | Technology & Electronics |
| FRITZ!Box | 20.39× | Technology & Electronics |
| Optical fiber | 63.63× | Technology & Electronics |
| Communications satellite | 29.24× | Technology & Electronics |
| Telecommunications network | 36.05× | Technology & Electronics |
| Klarmobil | 12.47× | Technology & Electronics |
| Panama City | 54.34× | Travel & Leisure |
| Ionos | 9.4× | Technology & Electronics |
| Contactless payment | 30.04× | Business & Career |
| Tuition payments | 61.71× | Business & Career |
| Sumup | 16.36× | Business & Career |
| Hot (Israel) | 25.3× | Technology & Electronics |
| Cellular network | 26.67× | Technology & Electronics |
| Colombo | 37.21× | Travel & Leisure |
| Networking hardware | 31.61× | Technology & Electronics |
| Internet access | 11.83× | Technology & Electronics |
| Dialog Axiata | 48.9× | Technology & Electronics |
| Router (computing) | 18.78× | Technology & Electronics |
| Payment | 9.45× | Business & Career |
| Wikipedia | 3.27× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.59 |
| Convenience Orientation | PREMIUM | 1.79 |
| Community Orientation | OPEN | 1.49 |
| Early Adopter Mentality | POWER | 1.34 |
| Patriotism | CONSERVATISM | 1.31 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| United Kingdom | 13.7% |
| India | 9.3% |
See Broadband audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Broadband have in Germany?
Broadband has an estimated audience of 574,780 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Broadband fans?
32.0% of Broadband fans are female, 68.0% are male, with an average age of 43.7 years.
Which brands do Broadband fans like most?
Broadband fans show strongest brand affinity for Starlink (180.58×), FRITZ!Box (20.39×), and Optical fiber (63.63×) over the country average.
Where do Broadband fans live in Germany?
Broadband fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,299), Hessen (reach 90,149), and Bayern (reach 84,302). These three regions account for the largest share of the active audience.
What other brands do Broadband fans also like?
Beyond Broadband itself, the audience over-indexes on FRITZ!Box (20.39×), Optical fiber (63.63×), Communications satellite (29.24×), and Telecommunications network (36.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Broadband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.