Networking hardware Audience in Germany
Networking hardware has an estimated audience of 274,984 people in Germany. 22.4% are female, 77.6% are male, average age 45.1. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: c't magazin, Cisco Systems, Broadband, Western Union, FRITZ!Box.
The average Networking hardware fan in Germany is 45.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include c't magazin, Cisco Systems, Broadband, with strongest over-indexing on c't magazin (62.03× the country average). Demographically, the Networking hardware audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Networking hardware fans
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 45.1 |
| Estimated audience size | 274,984 |
Audience persona
The typical Networking hardware fan in Germany is more male, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for c't magazin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 82,524 | 1.87× |
| Nordrhein-Westfalen | 52,083 | 0.87× |
| Niedersachsen | 36,635 | 1.37× |
| Baden-Württemberg | 28,435 | 0.76× |
| Sachsen | 20,911 | 1.55× |
| Hessen | 13,801 | 0.66× |
| Berlin | 9,398 | 0.76× |
| Rheinland-Pfalz | 8,908 | 0.65× |
| Brandenburg | 7,225 | 0.85× |
| Schleswig-Holstein | 7,097 | 0.72× |
| Sachsen-Anhalt | 5,414 | 0.76× |
| Thüringen | 5,128 | 0.73× |
| Hamburg | 4,904 | 0.79× |
| Mecklenburg-Vorpommern | 4,380 | 0.83× |
| Saarland | 3,976 | 1.18× |
| Bremen | 3,902 | 1.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| c't magazin | 62.03× | Technology & Electronics |
| Cisco Systems | 61.03× | Technology & Electronics |
| Broadband | 32.83× | Technology & Electronics |
| Western Union | 7.93× | Business & Career |
| FRITZ!Box | 4.29× | Technology & Electronics |
| D-Link | 58.4× | Technology & Electronics |
| Aral AG | 3.29× | Cars & Mobility |
| Satire | 5.47× | Literature |
| Borussia Dortmund | 1.73× | Sports |
| Netgear | 24.44× | Technology & Electronics |
| Microsoft Dynamics | 30.58× | Technology & Electronics |
| Sparkasse | 2.68× | Business & Career |
| TP-Link | 12.91× | Technology & Electronics |
| 7.1 surround sound | 43.89× | Technology & Electronics |
| Park Seo-joon | 20× | Movies & TV |
| Amazon Fire TV | 4.89× | Movies & TV |
| Ryanair | 2.33× | Travel & Leisure |
| CHECK24 | 2.41× | Business & Career |
| Zendesk | 20.31× | Internet & Social Media |
| BSE SENSEX | 18.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.92 |
| Career Orientation | POWER | 2.01 |
| Convenience Orientation | PREMIUM | 2.01 |
| Early Adopter Mentality | POWER | 1.78 |
| Patriotism | CONSERVATISM | 1.61 |
| Quality Awareness | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Italy | 6.8% |
| Brazil | 6.3% |
See Networking hardware audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Networking hardware have in Germany?
Networking hardware has an estimated audience of 274,984 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Networking hardware fans?
22.4% of Networking hardware fans are female, 77.6% are male, with an average age of 45.1 years.
Which brands do Networking hardware fans like most?
Networking hardware fans show strongest brand affinity for c't magazin (62.03×), Cisco Systems (61.03×), and Broadband (32.83×) over the country average.
Where do Networking hardware fans live in Germany?
Networking hardware fans in Germany are most concentrated in Bayern (reach 82,524), Nordrhein-Westfalen (reach 52,083), and Niedersachsen (reach 36,635). These three regions account for the largest share of the active audience.
What other brands do Networking hardware fans also like?
Beyond Networking hardware itself, the audience over-indexes on Cisco Systems (61.03×), Broadband (32.83×), Western Union (7.93×), and FRITZ!Box (4.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Networking hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.