Networking hardware Audience in United States

Networking hardware has an estimated audience of 2,279,225 people in United States. 37.0% are female, 63.0% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: MSN, PSV Eindhoven, Staples (Canada), Lowe's, Heath Ledger.

The average Networking hardware fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, PSV Eindhoven, Staples (Canada), with strongest over-indexing on MSN (5.02× the country average). Demographically, the Networking hardware audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Networking hardware fans

Demographic split for Networking hardware audience in United States
MetricValue
Female37.0%
Male63.0%
Average age45.1
Estimated audience size2,279,225

Audience persona

The typical Networking hardware fan in United States is more male, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Networking hardware in United States
RegionReachAffinity
California234,1780.93×
Texas151,3690.77×
Florida119,0620.77×
New York109,0180.86×
Virginia54,8700.99×
Georgia50,5760.72×
Illinois46,8960.62×
Pennsylvania43,7490.57×
New Jersey40,8470.7×
North Carolina38,7140.56×
Ohio38,5570.55×
Massachusetts32,9380.73×
Washington32,1530.7×
Maryland31,5620.81×
Michigan29,0220.49×
Arizona25,1090.54×
Kansas24,3651.36×
Colorado24,0470.67×
Missouri23,6030.64×
Tennessee23,0950.51×
Kentucky21,6290.76×
Indiana21,3250.51×
Louisiana21,3080.72×
South Carolina20,8450.61×
Oklahoma19,6640.78×
Oregon19,0980.73×
Minnesota17,4720.53×
Mississippi17,3080.92×
Wisconsin16,7610.49×
Arkansas16,5590.88×
Alabama15,4270.48×
Nevada14,0690.64×
Connecticut13,2820.58×
West Virginia13,1891.24×
Alaska13,1622.7×
Utah12,9440.63×
Idaho12,1801.07×
Hawaii11,6351.19×
Iowa11,5660.62×
Montana11,4741.81×
South Dakota11,3252.15×
North Dakota11,0272.36×
New Hampshire10,8681.21×
Wyoming10,6693.16×
Nebraska10,6420.93×
New Mexico10,5860.93×
Rhode Island10,4941.45×
Maine10,4881.28×
Vermont10,3212.58×
Delaware9,3981.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Networking hardware audience
BrandAffinityCategory
MSN5.02×News
PSV Eindhoven44.29×Sports
Staples (Canada)5.28×Business & Career
Lowe's3.57×Shopping
Heath Ledger10.59×Movies & TV
Qualcomm22.86×Technology & Electronics
Computer hardware4.91×Technology & Electronics
Optical fiber10.2×Technology & Electronics
Great Clips4.58×Beauty & Wellness
Smart TV7×Technology & Electronics
Chuck Norris4.58×Movies & TV
Privacy policy6.86×Technology & Electronics
Home cinema7.16×Technology & Electronics
Customer satisfaction7.35×Business & Career
Best Buy2.57×Shopping
Dishwasher6.12×Home & Garden
Google Flights3.37×Travel & Leisure
IHeartRadio4.98×Music & Radio
United States Postal Service2.34×Business & Career
Chromecast10.51×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Networking hardware audience
TraitClusterScore
Need for SecurityCONSERVATISM2.48
LGBTQ+ IdentityOPEN2.25
Early Adopter MentalityPOWER2.07
Family OrientationCONSERVATISM1.95
IndulgenceJOY1.84
Convenience OrientationPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Networking hardware
CountryShare
United States32.2%
Italy6.8%
Brazil6.3%

See Networking hardware audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Networking hardware have in United States?

Networking hardware has an estimated audience of 2,279,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Networking hardware fans?

37.0% of Networking hardware fans are female, 63.0% are male, with an average age of 45.1 years.

Which brands do Networking hardware fans like most?

Networking hardware fans show strongest brand affinity for MSN (5.02×), PSV Eindhoven (44.29×), and Staples (Canada) (5.28×) over the country average.

Where do Networking hardware fans live in United States?

Networking hardware fans in United States are most concentrated in California (reach 234,178), Texas (reach 151,369), and Florida (reach 119,062). These three regions account for the largest share of the active audience.

What other brands do Networking hardware fans also like?

Beyond Networking hardware itself, the audience over-indexes on PSV Eindhoven (44.29×), Staples (Canada) (5.28×), Lowe's (3.57×), and Heath Ledger (10.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Networking hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.