Rascasse Audience Intelligence

Networking hardware Audience in United States

A data profile of the people who buy, follow and care about Networking hardware in United States — modelled from more than twelve digital signal sources. Networking hardware has an estimated audience of 2,279,225 people in United States.

#5903among Topic in United States#478in Technology & Electronics

The average Networking hardware fan in United States is 45.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Qualcomm, Optical fiber, Digital photography, with strongest over-indexing on Qualcomm (21.83× the country average).

Demographically, the Networking hardware audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Networking hardware fan in United States is more male, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Qualcomm.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Networking hardware profile in United States.

Audience size
2.3M
in United States
Gender
37.0%♀
63.0% male
Age
45.1
average years
Country rank
#12814
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Networking hardware fans

37.0% are female, 63.0% are male, average age 45.1.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Networking hardware audience in United States
MetricValue
Female37.0%
Male63.0%
Average age45.1
Estimated audience size2,279,225
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Networking hardware audience in United States
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4923%
50+35%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Networking hardware audience comes from United States.

Worldwide audience distribution share by country for Networking hardware
CountryShare
United States32.1%
Italy6.8%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Networking hardware audience in United States is strongest.

Fig. 05

Top regions by affinity

Networking hardware fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.36×
02Vermont~5K1.29×
03North Dakota~6K1.28×
04South Dakota~6K1.21×
05Montana~7K1.11×
06Rhode Island~8K1.09×
07Washington, District of Columbia~7K1.07×
08Delaware~7K1.07×
09West Virginia~10K1.05×
10New Hampshire~9K1.05×
11Maine~9K1.05×
12Kansas~20K1.03×
13Hawaii~10K1.03×
14Mississippi~20K1.01×
15Arkansas~20K1.01×
16Idaho~10K1.01×
17Nebraska~10K1.00×
18New Mexico~10K0.99×
19Virginia~50K0.96×
20Maryland~40K0.96×
21California~200K0.94×
22Kentucky~30K0.93×
23Oklahoma~20K0.93×
24Iowa~20K0.93×
25Louisiana~30K0.92×
26Oregon~20K0.91×
27Nevada~20K0.91×
28Utah~20K0.91×
29Alabama~30K0.90×
30Connecticut~20K0.90×
31Indiana~40K0.89×
32South Carolina~30K0.89×
33Washington~40K0.88×
34Massachusetts~40K0.88×
35Missouri~30K0.87×
36Wisconsin~30K0.87×
37Minnesota~30K0.87×
38Georgia~60K0.86×
39Tennessee~40K0.86×
40Colorado~30K0.86×
41New York~100K0.85×
42Arizona~40K0.85×
43North Carolina~60K0.84×
44New Jersey~50K0.84×
45Texas~200K0.80×
46Florida~100K0.80×
47Illinois~60K0.80×
48Michigan~50K0.80×
49Ohio~60K0.79×
50Pennsylvania~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Networking hardware, United States
0.78×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Networking hardware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Networking hardware audience
#·InterestCategoryAffinity×
01QualcommTechnology & Electronics21.83×
02Zoom lensTechnology & Electronics12.88×
03ChromecastTechnology & Electronics11.62×
04Optical fiberTechnology & Electronics9.54×
05Dropbox (service)Technology & Electronics7.46×
06Privacy policyTechnology & Electronics6.62×
07Family carCars & Mobility5.83×
08IHeartRadioMusic & Radio5.20×
09Home cinemaTechnology & Electronics5.02×
10Information securityBusiness & Career4.86×
11Smart TVTechnology & Electronics4.65×
12High-net-worth individualBusiness & Career4.65×
13RokuMovies & TV4.64×
14CarcareCars & Mobility4.58×
15Web serverTechnology & Electronics4.46×
16Digital photographyBusiness & Career3.79×
17Computer hardwareTechnology & Electronics3.14×
18InnovationBusiness & Career3.10×
19NASDAQBusiness & Career3.09×
20FedExBusiness & Career2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Networking hardware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Networking hardware audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.64×
Need for SecurityCONSERVATISM2.48×
Family OrientationCONSERVATISM2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Networking hardware audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
CreativityOPEN0.74×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Networking hardware have in United States?

Networking hardware has an estimated audience of 2,279,225 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Networking hardware fans?

37.0% of Networking hardware fans are female, 63.0% are male, with an average age of 45.1 years.

03

Which brands do Networking hardware fans like most?

Networking hardware fans show strongest brand affinity for Qualcomm (21.83×), Optical fiber (9.54×), and Digital photography (3.79×) over the country average.

04

Where do Networking hardware fans live in United States?

Networking hardware fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Networking hardware fans also like?

Beyond Networking hardware itself, the audience over-indexes on Optical fiber (9.54×), Digital photography (3.79×), Dropbox (service) (7.46×), and Privacy policy (6.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Networking hardware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Networking hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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