Rascasse Audience Intelligence

Smart TV Audience in United States

A data profile of the people who buy, follow and care about Smart TV in United States — modelled from more than twelve digital signal sources. Smart TV has an estimated audience of 11,014,561 people in United States.

#2112among Topic in United States#155in Technology & Electronics

The average Smart TV fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home cinema, Google Maps, Best Buy, with strongest over-indexing on Home cinema (8.83× the country average).

Demographically, the Smart TV audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smart TV fan in United States is more male, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Home cinema.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smart TV profile in United States.

Audience size
11M
in United States
Gender
43.2%♀
56.8% male
Age
43.7
average years
Country rank
#3250
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smart TV fans

43.2% are female, 56.8% are male, average age 43.7.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Smart TV audience in United States
MetricValue
Female43.2%
Male56.8%
Average age43.7
Estimated audience size11,014,561
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Smart TV audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Smart TV audience comes from United States.

Worldwide audience distribution share by country for Smart TV
CountryShare
United States13.2%
Italy8.4%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smart TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Smart TV fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.35×
02Mississippi~100K1.33×
03Alabama~200K1.26×
04West Virginia~60K1.25×
05Michigan~300K1.21×
06Pennsylvania~400K1.19×
07South Carolina~200K1.18×
08Ohio~400K1.16×
09Kentucky~200K1.16×
10Delaware~40K1.16×
11Tennessee~200K1.12×
12Indiana~200K1.11×
13Georgia~400K1.10×
14Kansas~90K1.09×
15North Carolina~400K1.08×
16New Jersey~300K1.08×
17Maryland~200K1.08×
18Connecticut~100K1.08×
19Arkansas~100K1.08×
20New York~700K1.07×
21Rhode Island~40K1.04×
22Virginia~300K1.03×
23Massachusetts~200K1.03×
24Texas~1M1.02×
25Missouri~200K1.01×
26Oklahoma~100K1.01×
27Maine~40K1.01×
28Iowa~90K1.00×
29Florida~700K0.99×
30Illinois~400K0.99×
31New Hampshire~40K0.98×
32Wisconsin~200K0.95×
33South Dakota~20K0.95×
34Nebraska~50K0.94×
35Vermont~20K0.94×
36North Dakota~20K0.91×
37Minnesota~100K0.90×
38Idaho~50K0.89×
39New Mexico~50K0.89×
40California~1M0.88×
41Arizona~200K0.87×
42Montana~30K0.87×
43Oregon~100K0.86×
44Nevada~90K0.83×
45Washington~200K0.80×
46Washington, District of Columbia~30K0.79×
47Colorado~100K0.78×
48Utah~70K0.73×
49Hawaii~30K0.71×
50Alaska~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Smart TV, United States
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smart TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smart TV audience
#·InterestCategoryAffinity×
01InsigniaPets & Animals16.59×
02MicroconsoleGames13.08×
03VizioTechnology & Electronics11.97×
04Android TVMovies & TV10.64×
05Home cinemaTechnology & Electronics8.83×
06Digital media playerTechnology & Electronics7.96×
07MetroPCSTechnology & Electronics5.23×
08Customer supportBusiness & Career5.06×
09TechnicianTechnology & Electronics4.15×
10Boost MobileTechnology & Electronics4.01×
11CleaningHome & Garden3.28×
12Best BuyShopping2.40×
13Google MapsInternet & Social Media2.39×
14Used carCars & Mobility2.30×
15T-MobileTechnology & Electronics1.97×
16Home repairHome & Garden1.96×
17Home AppliancesHome & Garden1.72×
18Sam's ClubShopping1.71×
19AutoZoneCars & Mobility1.70×
20SUVsCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smart TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smart TV audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.84×
Quality AwarenessPREMIUM1.45×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smart TV audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
ExtroversionTHRILL0.67×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smart TV have in United States?

Smart TV has an estimated audience of 11,014,561 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smart TV fans?

43.2% of Smart TV fans are female, 56.8% are male, with an average age of 43.7 years.

03

Which brands do Smart TV fans like most?

Smart TV fans show strongest brand affinity for Home cinema (8.83×), Google Maps (2.39×), and Best Buy (2.4×) over the country average.

04

Where do Smart TV fans live in United States?

Smart TV fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Smart TV fans also like?

Beyond Smart TV itself, the audience over-indexes on Google Maps (2.39×), Best Buy (2.4×), Android TV (10.64×), and Insignia (16.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Smart TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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