Smart TV Audience in United States

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Smart TV has an estimated audience of 11,014,561 people in United States. 43.2% are female, 56.8% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Home cinema, Google Maps, Best Buy, Android TV, Insignia.

The average Smart TV fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home cinema, Google Maps, Best Buy, with strongest over-indexing on Home cinema (8.83× the country average). Demographically, the Smart TV audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Smart TV fans

Demographic split for Smart TV audience in United States
MetricValue
Female43.2%
Male56.8%
Average age43.7
Estimated audience size11,014,561

Audience persona

The typical Smart TV fan in United States is more male, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Home cinema.

Top regions in United States

Top regions ranked by reach for Smart TV in United States
RegionReachAffinity
California1,097,0450.91×
Texas984,2041.04×
Florida764,0651.02×
New York714,4731.16×
Pennsylvania462,4891.25×
Ohio412,9561.22×
Georgia381,1081.12×
Illinois379,8391.04×
North Carolina373,0511.13×
Michigan364,3231.26×
New Jersey319,4181.14×
Virginia289,1201.08×
Tennessee250,4971.13×
Indiana232,9741.16×
Massachusetts221,3941.02×
Maryland206,9191.09×
South Carolina206,2261.24×
Arizona201,6100.9×
Alabama198,4731.29×
Missouri188,1311.06×
Louisiana185,2041.3×
Washington180,1870.82×
Kentucky167,6261.21×
Wisconsin153,6450.93×
Minnesota143,2920.91×
Colorado135,4210.78×
Oklahoma122,2691×
Connecticut120,4891.09×
Mississippi115,3521.27×
Oregon113,4470.9×
Kansas104,7101.21×
Arkansas98,0451.08×
Iowa89,3320.98×
Nevada85,7810.81×
Utah70,2830.71×
West Virginia60,6921.18×
Nebraska49,9600.9×
New Mexico48,8290.88×
Idaho47,8390.87×
New Hampshire39,1130.9×
Maine38,2050.97×
Rhode Island34,1470.97×
Delaware33,7201.11×
Hawaii30,8490.65×
Montana25,8330.85×
Washington, District of Columbia24,1610.73×
South Dakota22,3960.88×
North Dakota18,3630.81×
Vermont16,1140.83×
Alaska12,6900.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smart TV audience
BrandAffinityCategory
Home cinema8.83×Technology & Electronics
Google Maps2.39×Internet & Social Media
Best Buy2.4×Shopping
Android TV10.64×Movies & TV
Insignia16.59×Pets & Animals
T-Mobile1.97×Technology & Electronics
Boost Mobile4.01×Technology & Electronics
Vizio11.97×Technology & Electronics
Used car2.3×Cars & Mobility
Customer support5.06×Business & Career
Microconsole13.08×Games
Lowe's1.66×Shopping
MetroPCS5.23×Technology & Electronics
Digital media player7.96×Technology & Electronics
Cleaning3.28×Home & Garden
Technician4.15×Technology & Electronics
AutoZone1.7×Cars & Mobility
Home Appliances1.72×Home & Garden
Home repair1.96×Home & Garden
SUVs1.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smart TV audience
TraitClusterScore
Risk AppetiteTHRILL2.13
Luxury OrientationPREMIUM1.99
Convenience OrientationPREMIUM1.64
IndulgenceJOY1.54
Family OrientationCONSERVATISM1.47
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Smart TV
CountryShare
United States13.2%
Italy8.4%
Brazil5.7%

See Smart TV audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Smart TV have in United States?

Smart TV has an estimated audience of 11,014,561 people in United States, concentrated in California and Texas.

What is the gender split and age of Smart TV fans?

43.2% of Smart TV fans are female, 56.8% are male, with an average age of 43.7 years.

Which brands do Smart TV fans like most?

Smart TV fans show strongest brand affinity for Home cinema (8.83×), Google Maps (2.39×), and Best Buy (2.4×) over the country average.

Where do Smart TV fans live in United States?

Smart TV fans in United States are most concentrated in California (reach 1,097,045), Texas (reach 984,204), and Florida (reach 764,065). These three regions account for the largest share of the active audience.

What other brands do Smart TV fans also like?

Beyond Smart TV itself, the audience over-indexes on Google Maps (2.39×), Best Buy (2.4×), Android TV (10.64×), and Insignia (16.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.